When is the Best Time to Launch your App into the World

By  Zainab Agha

January 20, 2022 11:32 pm EST

When you invest so much of your time, money, and passion into a mobile app startup, it only makes sense that you plan each move to the last detail. There is such a thing as launching a brilliant app at a bad time and witnessing it fail, and launching a mediocre one at just the right time and see it perform better than expected. 

In order to time the launch of your mobile app perfectly, here are the factors you must take into consideration. 

What are you Offering?

If what you are offering via the app is a seasonal service, this should be a no-brainer that you should have a buzz-worthy launch at the beginning of said season, or when you know users begin to prepare for it. For example, if you have an app where tourists rate hotels you want to launch it during the spike in vacations. On the other hand, if your app helps users in filing taxes you want to launch it just before tax month as people get around to it during this time. 

The Buying Cycle

When researching your target demographic you must try to learn how often your prospective users decide to browse the app store and how often they try out new apps. For example, some may argue that people download pay-to-use apps a lot more frequently at the beginning of the month. Then there are those who only feel the need to download an app when their job, Or school prods them to. 

Recorded Analytics and Patterns

Various online tools can help you determine exactly what day of the year people download the most apps in a particular category. For example, insights dictate that entertainment apps do better on the weekends, fitness apps do better on Mondays, and apps relating to finance have higher downloads on the weekdays, but make more money on Sundays in particular. Such valuable information can change the game for you during future feature announcements as well. 

What is Happening in the Market 

Keep an eye out for what your competition is up to. If you launch your app very close to an event or a feature release by a strong competitor, your app may become shrouded by their marketing tactics, especially if it is a big-budgeted campaign and already has a list of loyal users. 

You can only launch an app once and squeeze as much out of the PR strategy during that time. Owing to this it is absolutely critical that you make sure the app goes through multiple quality assurance screening phases. Get it tested by your audiences and get their feedback before you officially launch it. 

If you have spent too much time between the development of the app and the day it is launching, it helps if you go through the app store policies one last time to see whether anything has changed and if you are in total compliance. 


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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