What Is A Brand Voice and How to Find It?

By  Zainab Agha

June 23, 2022 12:06 pm EST

A brand voice is a specific way a company or organization communicates with its audience. A strong brand voice creates an emotional connection between the audience and the company and allows it to stand out in its industry.

There are many factors that go into finding a brand voice, including understanding the target audience, the company’s values, and the overall tone of the company’s communications. Once a brand voice is established, it should be consistent across all channels, from the website to social media to email marketing.

Why Is A Brand Voice Important?

A brand voice matters because it allows a company to create a unique identity and build trust with its audience. When done correctly, a brand voice can make a company more memorable and differentiate it from its competitors.

A brand voice also helps build an emotional connection with the audience. When people feel like they know and trust a company, they are more likely to do business with it.

Finally, a strong brand voice can help a company better connect with its target audience. By understanding the needs and wants of the target audience, a company can better craft its message and appeal to its target market.

How to Find Your Brand Voice?

There are several factors to consider when finding your brand voice. First, you need to understand your target audience. 

What are their needs and wants? What kind of language do they use? What kind of tone would resonate with them?

Next, consider your company’s values. What does your company stand for? What are its core beliefs? Your brand voice should reflect these values.

Finally, think about the overall tone of your company’s communications. Are they formal or informal? Serious or lighthearted? Your brand voice should be consistent with this tone.

Once you’ve considered all of these factors, you can start to develop your brand voice. Remember that it may take some time to find the right tone, and it may evolve over time as your company grows and changes. 

But if you take the time to find a voice that resonates with your audience and reflects your company’s values, it will be worth the effort.

What Are the Different Types of Brand Voice?

There are four main types of brand voice:

Casual: A casual voice is relaxed and informal. It’s often used by companies that want to appear approachable and down-to-earth.

Formal: A formal voice is more reserved and professional. It’s adapted by companies that want to convey trust and authority.

Friendly: A friendly voice is warm and inviting. It’s often used by companies that want to build relationships with their customers.

Fun: A fun voice is lighthearted and often humorous, used by companies that want to stand out from their competitors and be seen as unique.

Bottom Line

Choosing the ultimate brand voice will depend on your company’s values and the needs of your target audience. Consider all of these factors before making a decision. 

And remember, your brand voice may evolve over time, so don’t be afraid to experiment until you find the perfect fit.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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