Ways to Make your App Discoverable

By  Zainab Agha

December 23, 2021 12:06 pm EST

So you are over the ordeal of developing a noteworthy mobile application, now comes the task of telling the world about it. 

Your app may have the best features, created from the expertise of the best designers and developers but your app startup will not be a success unless you get a lot of people to download it. 

There is much debate around the app marketing community about what method is the best for app discoverability. Mobile search is known to have exceeded the volumes of searches done through desktop. What you need is that your app comes up in the search pages when someone types in your brand name or anything related to the product or service you provide via your app.

So how exactly can you achieve that? 

Here are the top ways you can optimize your strategy to boost your app discoverability on mobile search.

App Store Optimization 

When you receive a good ranking in the app store, your rank in mobile search equally bumps up higher in search results. 

Ranking better is not as hard as most people would think. But you have to really work at it. 

Basic ASO tactics go a long way in helping you get more downloads. Some of these include:

  • Keyword usage in app name and description
  • Reviews and ratings
  • Visuals such as app screenshots

The best out of these is perhaps using keywords, as it significantly changes the tide of your discoverability campaign. A good app description is one that tells the potential user everything that it offers in a concise and clear way. A confusing or filled with fluff description will never captivate anyone as it won’t address how it meets the need of the potential user. 

Indexing on Google

Google App Indexing works on both iOS and Android devices. It is a system that lets app listings appear in search results. Every time a user clicks on a listing, they are taken directly to the app. In case a person does not have the mobile app, they will then be redirected to the web page for that application. 

Influencer Marketing

In order to get people to start talking about your application you first want influencers talking about it or using it in front of their followers. 

Make sure you reach out to people who are like your demographic or relate to them. If you are going for a bigger impact you may want to only pick a few celebrities and have them dedicate their content to your application as it can be pricey. 

If you are planning to create buzz around the app launch or the launch of a new feature make sure you then resort to bigger media outlets. 
Managing an app startup does not yield success when you launch an app. It is a continuous process where the potential to scale is over-increasing. The above strategies will help you rank higher and get more users as you reach for new markets.

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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