Augmented Reality – What is it?
Simply put, augmented reality (AR) may be defined as a live direct or indirect view of a real-world environment with computer-generated sensory input such as sound, video, graphics, or GPS data “augmented.” The effect is similar to what we might see in a science fiction movie, where characters can interact with their environment through a computer-generated interface. Essentially, AR blurs the lines between reality and imagination.
There are three primary forms of AR technology:
Camera-Based – This type of AR uses a smartphone or tablet camera to capture images and video. It then adds information to those images based on the device’s location and orientation. For example, if you take a picture in front of Buckingham Palace in London, your image might come with information about the history of the building.
Projection-Based – This AR method uses a projector to display an image on any surface and then adds virtual elements. You can use your hand or other objects in the scene to interact with or block that image. However, the technology isn’t very accurate and has difficulty distinguishing between the camera’s rear and digital images.
Hybrid – This AR technology uses cameras, projectors, or other sensors to render an image in real-time, combining the user’s view of the world and virtual elements. We can see a preview of how this type of AR might work in gaming systems such as the Microsoft Kinect.
Applications of AR Technology
Even though we don’t have Walgreens that uses an augmented reality system yet, there are many other ways this technology will be used in the future by consumers and businesses alike. Here are some examples:
Shopping – Businesses like Gap and Ikea are investing in augmented reality systems so that customers can try on clothes or view furniture in their homes before they buy it. This technology also allows customers to use a smartphone or tablet device to scan a code at the cash register, which will automatically offer coupons for their purchases.
5 Ways Augmented Reality Will Change the Way We Interact with Technology
While augmented reality is not yet mainstream, it’s quickly becoming a hot topic among the masses. One reason for this could be its ability to transform how we interact with technology. Let’s take a look at five ways that AR will transform our world and make us rethink how best to use the technology in front of us:
1) Improved Gaming and Entertainment
With augmented reality, we will potentially improve gaming and entertainment experiences to an entirely new level. By connecting virtual worlds with our own, we can step into a game like real life while also looking through realistic 3D environments.
2) More Engaging Social Media Platforms
Augmented reality can be the key to creating social media platforms that are more engaging than ever. This technology can be used in real-time so that information is presented as if it were happening, thereby eliminating the need for people to filter out additional information while they’re online.
3) More Efficient Business Transactions
You’ve no doubt had a bad experience tracking down a firm or organization on the internet. AR can make this easier by allowing businesses to present themselves and their services to the public more easily. This could become a great way for shoppers to learn about products before going out and buying them in person.
4) Enhanced Learning Opportunities
Augmented reality can change the way we think about learning. By providing more options for interaction, AR will give us more opportunities to practice skills that we want to learn while also making it easier for us to absorb information and retain it better than ever before.
5) Better Communication in the Workplace
Businesses can improve communication in their work environments by using augmented reality. This technology can change how meetings are conducted while also helping employees understand more about what is going on in their Workplace at any given time.
As you can see, AR has the potential to change how we interact with technology in a big way. While it may not be mainstream just yet, the possibilities are there for this technology to do even more than we could have imagined ten years ago.