Tried and Tested Strategies for Marketing a Mobile App

By  Zainab Agha

January 03, 2022 1:19 pm EST

Every day hundreds of apps hit the app store but only a few get a spot in the coveted top 10. An app that is stirring conversation can witness its growth increase exponentially. In order to make that a possibility a mobile app startup requires solid app marketing strategies. 

Optimize it for the App Store

A lot of people choose the app they want to download and use by browsing around the app for the next most interesting thing. ASO or App Store Optimization is a technique where you create a checklist of things that would go into promoting your app that is visible to people on the app store. 

You need to write a descriptive title, a clear description that informs the customer what benefits they can enjoy by downloading the app, screenshots to show them how easy to use and navigable the app is, and selected keywords that make your mobile app stand out. 


Search Engine Optimization is the best thing to happen to digital marketing. With the help of keywords, you can make sure that your app is visible online, over your competitors. What happens is that every time a potential customer searches for something related to your mobile app, your app comes up in the highest rankings, often on the first page of a search engine, which is what the world goes by. With this increased visibility more people are going to click on your app. 

Brand Image

Your app could have an appealing interface and wonderful features but what sets it apart from the rest of the apps that offer similar features? You want to develop a brand for the new application as you devise its marketing strategy. 

A brand goes beyond designing a logo. It is defining what would represent the app from its archetype, color scheme, font, communication, lingo, and visuals. With a powerful brand image you can yield a lot of brand recall and recognition from your target audience. 

Make Sure it is Easy to Share

While you are in the design and development stage of the application, make sure that you incorporate a feature that makes the app shareable. Make sure that not only can users send it to their friends and family, they can also share it on social media platforms such as Facebook, Twitter, and Whatsapp. 

You can then integrate this feature with different campaigns. For example, encourage sharing in exchange for a promo code. 


A person may be interested in your app but they will only invest their time, money, and device space in your application when they know for sure that it is worth it. This is where app reviews come in super handy. 

Where a lot of businesses underestimate the power of reviews you should not make that mistake and show them front and center. Encourage existing users to leave reviews by offering rewards. Pick platforms that are known to be credible sources and ask them to test and review your product. A good app will always speak for itself and you should let it. 

Influencer Marketing

Consumers always rely on what influencers recommend. They will not only try to match lifestyles but also start using the same products as them. The way influencers use the product to promote can be discussed between your marketing wing and what the influencer can and cannot do. It has mostly to do with the range in cost. 

Sometimes influencers would mention a product, other times they would dedicate an entire post or video to it. You can also offer that a promo code to the app be introduced in their name, which their followers would find more value in.

Online influencers have followings in thousands and millions. It is worth a shot to have these digital celebrities give a shout-out to your product to all of their followers. 


When you stick to a marketing strategy for your mobile app from the very beginning of your startup you set yourself in a position where your actions are steady and focused. Mobile app marketing is not meant to be an afterthought. Creating a plan for implementing these strategies before you launch your app is the best thing you can do for your mobile app startup.

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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