Top Mobile App Development Trends You Absolutely Need to Look Out for in 2021

By  Zainab Agha

February 15, 2021 1:16 pm EST

While none of us could have predicted there would be a global pandemic in early 2020, experiencing one has allowed app industry leaders to account for adaptable tech in the coming years.

The mobile application development industry is growing every day. Technology advancements and consumer. If you want to be successful in this space or are looking to build your own startup you must keep up with the latest app trends.

For someone to have their finger on the pulse of mobile applications you must research patterns, communicate with tech leaders, and find tips for app development that will transform the future. It is safe to say that mobile app trends are far beyond a person’s opinion or an influential blogger’s hunch. Check out some of the trends that will dominate the year to com

1. 5G

5G is expected to be able to connect over a million users in one square meter. Industry experts are proposing that everything from smartphones, to refrigerators and security cameras be connected.

This goes beyond videos taking an instant to load, and video calls being smoother than ever. With these health devices can monitor your body in real-time and send out an alert to the nearest healthcare center in case of an emergency.

2. Apps Designed for Specific Devices

While no one is excited about a flip phone, though it does make us nostalgic people have raved about the release of foldable smartphones in the market. App developers will have to consider these devices when optimizing their applications for mobile.

Another device that developers need to watch out for are wearable devices. Ever since the launch of Fitbit wearable devices have been on the rise. While Apple, Samsung, and Garmin are leading players it does not mean the market wont get more even competitive soon.

Wearable tech is becoming more and more fashionable with each aesthetic update and people who may not see themselves donning these are switching fast

3. Apps for the Integration of IoT

Everyone has been buzzing about the Internet of Things for quite some time. But it is now that we shall see it thrive at the fastest pace yet.

IoT refers to an increasing number of devices being connected to the internet. Smart home devices are the perfect example. They offer seamless control and convenience to the consumer. It is predicted that apps that for example control the appliances in your house are going to be in vogue.

It is estimated that by 2021 the global market for Internet of Things will cross 200 billion. Some of the industries to keep an eye on are household appliances, healthcare, and automobiles

4. Beacon Technology

Beacon technology has transmitters relaying data to smart devices in order to boost the performance of marketing based on location. Beacons are able to search the users who may have searched for your product and what action they took.

Beacon technology is expected to be integrated with apps to streamline marketing campaigns.

5. The Rise in Cloud-Based Tech

Though cloud technology has been around for a while, it took a decade for most to embrace it. As it is slowly making its way to more homes and offices it will come as no surprise if more applications were integrated with cloud services to enhance experiences and make the app more efficient

6. Augmented Reality

AR is more than just a tool for creating interactive worlds that are entertaining. As opposed to virtual reality, augmented reality enhances visuals in the real world.

While Pokemon Go, and Google Live View have paved the way for AR in apps, there are plenty of ways you can use it in your application. For examole you can use it in learning apps and training programs.

Adapting to augmented reality is going to be a strength for content creators. AR made it to the app design trends radar for its massive potential to be used in different industries such as beauty, fashion, and furniture.

7. Better App Security

Security breach in a mobile app can lead to loss of important data such as work, or confidential information and can even result in theft of money and many other problems for users.

Cyber security has become more critical where users are wary of the networks they decide to connect to but so is app security and privacy.

8. Mobile Commerce and Mobile Wallets

Earning revenue via mobile is starting to become a focal point in many businesses’ monetization strategy. So much so that it is also a top feature when pitching app functionality in an app business plan to prospective investors.

We are slowly coming to a point where you definitely need mobile commerce in order to stay competitive in any industry. To put it into perspective, right now every new business that pops up, or a small business that exists is in direct competition with juggernauts like Amazon.

It is estimated that 72.9% of all eCommerce sales will be derived from mobile devices in the year 2021 alone.

Furthermore, mobile payments are a growing preference both from the consumers and retailer’s end. However, this demand is not synonymous for all payment options. For example, 24% of American smartphone users use Walmart Pay, 13% use Apple Pay, while 5% use Samsung Pay.

This goes to show that it is not just about the convenience of online payment but the features such as loyalty programs, and other offers that are provided with a mobile wallet.

9. Predictive Design

Predictive analytics track user behavior in order to complete the pattern next time so that they would not have to repeat themselves or that they can save time with the information that the analytics fished for them.

However, this can be used to market and influence the decisions of a customer, by offering predictive options that they “might” make.

10. Artificial intelligence

Sure AI was introduced to mobile application development a long time ago. But did you know that it is only recently that we were able to actually start using these advanced technologies in ways that can be commercialized?

The most common example of AI remain Alexa and Siri. But the possibilities are endless. Apple released its Core ML 3, which is meant to allow app developers to embed artificial intelligence into apps.

Some ways you can add AI into your mobile app as well are image recognition, face recognition, image classification, predictive maintenance, speech recognition, and sentiment recognition.

AI is slowly making applications smarter so as to improve their performance and interaction with each individual us.

11. Improved Analytics

For years big tech companies have beenusing predictive analytics. A prime example is Netflix, the streaming service. Every time you log on to the homescreen it will show you movies and TV shows based on things you have watched previously. It will even denote the percentage of match it is to your preferances.

It is predicted that in 2021, analytics will become more mainstream as more consumers begin to get used to this convenience. In apps, this improves the user experience by improving the mobile application design.

Currently, 19% of companies are making use of artificial intelligence for predictive analytics. The goal is to make user experience as unique as possible for each application. Suggestions should be portrayed in a different way in a different app.

12. Android Instant Apps

Even though Android lanched Instand Apps some time ago, it is predicted that this is the year we will witness a surge in Instant Apps.

As more and more people search for apps for just about anything, it is becoming a hassle to download each app into their phones just to see how it works and whether it is for them. A better way to pitch to a potential use is to give them the option to be able to try the app before using it. The Android Instant App has a feature called Try Now which allows this.

That being said, these apps are a bit different. They have size restrictions for one. If you are introducing a new product it helps to launch an instant app and let your product do the talking.

Mobile app development services will vouch for the evolving nature of the app industry. In order to stay competitive you have to constantly update skills and knowledge in order to build something disruptive.

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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