Top Industries that have Embraced Mobile Apps 

By  Zainab Agha

February 28, 2022 10:38 pm EST

It feels like there is an app for every problem you have. True to this trend with more and more people seeking services from the App Store, businesses have strategized to engage with their audiences via mobile applications. Check out some of the industries leading in mobile application adoption. 

Finance

Perhaps the biggest selling point of finance apps is that users can access their funds from their phones. A state-of-the-art and secure banking app has people no longer dreading standing in line at the bank because they can now pay their bills, transfer money, and apply for various financial services with only a few clicks. 

Health and Fitness

With the rise of telehealth and the demand for specialists healthcare apps are fast being downloaded. Users can make appointments and save their medical history in one place while hospital administration gets to work with an efficient filing system. 

The wide use of this app makes it easier for physicians to guide in emergencies and offer consultation to areas that have difficulty accessing quality healthcare. 

With more people making their health a priority, fitness apps are becoming the need of the hour. Fitness platforms help users to be able to sustain a healthy lifestyle by making it easier to log their habits and guide them to make healthier changes.

Education 

Online learning during the pandemic is the biggest testament to the fact that anyone can be taught remotely. 

Apps that can serve as tools of learning or entire virtual classrooms are replacing brick and mortar learning centers. Apps are equipped now to teach, test, and give feedback on the skill level of a student. Platforms such as Google Classroom. Duolingo and edX are some great examples of what this sector is doing. 

Mobile app technology may just be the key to making education accessible to all. 

eCommerce

More than two-thirds of all eCommerce traffic is derived from apps. By launching an app for your retail brand, you are not only giving users a place where they can exclusively see your products and read its description, but are also visible on their devices and can notify them of upcoming campaigns without having your newsletter being lost in the spam folder.

At the end of the day eCommerce came into existence to provide first and foremost convenience to the customer, and apps is just an evolutionary stage of that. It does not matter what product you deal in, having a navigable app can attract and retain customers.

Streaming 

OTT is only going to get better with 5G. Platforms like Netflix, and Prime Video are becoming more popular all over the globe as more and more people want a steady flow of video content. Being able to access entertainment on the go, any time you want is the biggest draw. 

Businesses are constantly looking for ways to connect directly with their customers. Having a presence in their smartphones is the best way to interact with your audience. As developers, the focus should be to make the interface as simple as possible so that users do not have to think too much to get to the next step.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

More like this