The Pros And Cons Of Mobile Backend as a Service (MBaaS) For App Developers

By  Maham Qasim

November 10, 2021 12:58 pm EST

When building apps, the most critical aspect is usually the design; it makes your app appealing and grabs a user’s attention. 

However, we’re going to go beyond that today to take a look at something more: the elements that make an app successful- specifically MBaaS (Mobile Business Apps as a Service).

What is MBaaS? 

MBaaS is a mobile strategy that allows you to design and build an app without a developer; using MBaaS tools enables you to do everything— from creating apps to adding features, managing your users, and even building analytics.

Mobile Backend as a Service (MBaaS) Market

Mobile Backend Apps as a Service (MBaaS) is an emerging market that doesn’t focus too much on size but instead on quality. As more companies look for ways to make their business mobile, the number of organizations turning to Mobile Backend as a Service platform will increase exponentially. This will create a domino effect: as the number of users increases, the number of apps being developed will also increase.

Why Should You Use MBaaS?

Let’s look at a few key reasons to use MBaaS that will make the difference between a successful app and one that isn’t. 

No need for developers: When building an app from scratch, the first step is always selecting a developer. With MBaaS tools, your app can be made by professionals but without the cost of hiring one- giving you more money to spend on creating an excellent product!

Customizable Apps: By its very nature, an app built using MBaaS is 100% customizable and can be changed based on user preferences. One example is the Uber app. 

Access to cutting edge technology: When building an app from scratch, you have to wait until a new feature comes out for your team of developers to code it in. With MBaaS tools, the latest and greatest features are always available– saving you time and money.

Better analytics: The best apps aren’t those that include excellent analytics. This helps you improve your app by collecting data on how users interact and making changes based on this feedback.

The Downsides to MBaaS

There are some downsides to using MBaaS tools to build apps as well. Here are some to consider before deciding on this strategy:   

High initial costs: Managing an app built using MBaaS tools requires more time and money to update the app regularly, deal with routine new feature requests, and ensure the app is up to date.

Integrating external services can be challenging: If your new apps need to integrate with an existing system, it can sometimes be difficult, depending on what type of tools are provided by your MBaaS.

Working with a tight deadline: Building an app using MBaaS can be time-consuming and takes quite a bit of effort. If you have limited time, this might not be the best option for you!

Getting Started with MBaaS: What to Know

Now that you’ve decided whether MBaaS is suitable for your business or not, it’s time to learn how to get started:

Know your aim: Before beginning, make sure to decide on how long it will take for you to get the finished product and what features you want. 

Assess your risks: You need to understand where you stand in terms of risk. If you have a deadline for your app or other time restraints, the chances are high that MBaaS will not work for you.

Talk to a professional: Deliberating over MBaaS and how it can work for you? We’re always happy to give our own two cents on the topic. We are interested in hearing what we have to say about your options? Schedule a consultation today!


Hence, there are a ton of benefits that come with using MBaaS when designing and developing your app. While it certainly isn’t for everyone or every business, those who have the time to build an app using this strategy are bound to have success. 

If you need a tool that will allow you to take complete control over an app or build one quickly with little hassle, then MBaaS might be just what you need.

Maham Qasim

Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever changing marketplace!

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