The 5 Coolest Ways to Use VR in Marketing.

By  Maham Qasim

May 03, 2022 4:31 pm EST

Virtual reality has been one of the hottest topics in the tech world for the past few years. And with good reason – VR has the potential to change the way we interact with technology, and it’s already being used in various industries, from gaming to healthcare.

But what about marketing? Can VR be used to improve marketing campaigns and strategies?

The answer is a resounding yes. Several companies are already using VR in their marketing efforts and seeing great results. 

Here are 5 of the most extraordinary ways to use VR in marketing:

1. Create an Immersive Brand Experience  

Want to give your customers a truly immersive brand experience? VR can help.

Just take a look at what Lowe’s did with their Holoroom Experience. Lowe’s created a virtual reality kitchen design tool that lets users see how their dream kitchen looks. Users can change the layout and color scheme and even add appliances to get a realistic view of how their space could look. 

This is a great way to use VR to give customers a taste of what your product or service can do for them. And it’s an experience they’re sure to remember. 

2. Take Customers on a Virtual Tour 

Is your company headquartered in a beautiful location? Or do you have a product that would be best experienced in person? 

Either way, VR can help you give customers a taste of what they’re missing.

Take Marriott, for example. The hotel chain created a virtual reality experience that transported users to Maui. Users could explore the beaches, take a helicopter ride, and even learn about the culture without leaving their living room.  

This is a great way to use VR to give customers a taste of what they’re missing. And it’s an experience they’re sure to remember. 

3. Make Shopping More Immersive 

Online shopping is often convenient, but it’s not the most immersive experience. VR can change that. 

Ikea, for example, created a virtual reality app that lets users “try before they buy.” The app allows users to see how Ikea furniture would look in their own home, making it easier to purchase. 

This is only one example of how VR can make shopping more immersive – and more effective.

4. Enhance Event Marketing  

Are you planning an event? VR can help you market it. 

Take Coachella, for example. The annual music festival partnered with Vantage. Tv to create a virtual reality experience that gives users a taste of the festival. The experience included performances from some of the biggest names in music and an immersive 360-degree view of the festival grounds.  

This is a great way to use VR to market an event and give potential attendees a taste of what they can expect. 

5. Create Interactive Product Demos

Want to give potential customers a hands-on experience with your product? VR can help.

Samsung, for example, used VR to create an interactive product demo for their new Galaxy S8 smartphone. The demo let users see how the phone’s features – like the camera and iris scanner – worked in real life. 

This is a great way to use VR to give potential customers a taste of what your product can do. And it’s an experience they’re sure to remember.

Conclusion  

VR has much potential in the marketing world. And we’re just beginning to scratch the surface of what’s possible. This will take your marketing efforts to the next level.


Maham Qasim

Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever changing marketplace!

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