Seven Types of Graphic Designs You Should Know

By  Zainab Agha

June 20, 2022 11:36 am EST

Graphic design refers to using visual communication and problem-solving through typography, photography, and illustration.

There are several types of graphic design to know, and each one has its own set of specialized skills and techniques. Here are the most common types of graphic design:

  1. Logo Design 

A logo is a graphical mark, emblem, or symbol used to identify a brand, company, product, or service. It does not have to be graphical; it can be an abstract shape or even a typeface. 

A logo refers to the central element of a branding strategy and the face of a company or product. It is essential to have a well-designed logo appropriate for the brand and industry.

  1. Flyers and Posters 

Flyers and posters are eye-catching and attention-grabbing. They are used for promotions, such as advertising a sale or event. Flyers and posters can be printed on various paper stocks and finished with a glossy, matte, or uncoated finish.     

  1. Brochures  

Brochures are multi-page marketing collateral used to promote a product, service, or event. Brochures are usually printed on glossy paper stock and can be single or double-sided. They are often saddle-stitched, but they can also be perfect bound or spiral bound.     

  1. Packaging

Packaging is the design of the containers or wrappers that hold a product. It is essential for packaging to be functional, but it also needs to be visually appealing and reflect the brand identity. Packaging can be made from paper, plastic, metal, and glass.

  1. Cafe/Restaurant Menus

Cafe and restaurant menus must be readable and easy to understand. They also need to be visually appealing, as they are often used as a selling tool. Menus can be printed on various paper stocks, but they are usually printed on thick, glossy, or semi-gloss paper. 

  1. Business Cards 

Business cards are small, rectangular cards that contain contact information and are used for networking and building relationships. A well-designed business card will make a good first impression and leave a lasting impression on the person you give it to. 

  1. Web Design  

Web design refers to designing and building websites. It includes a variety of disciplines, such as web graphic design, interface design, authoring, user experience design, and search engine optimization. A well-designed website will be easy to navigate, visually appealing, and informative.

Final Words 

These are just a few of the most common types of graphic design. There are many other specialized types of graphic design, such as motion graphics, infographics, and user experience design. Whatever type of graphic design you need, hire an experienced professional who has a good portfolio. 

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

More like this