Questions Founders Should Not be Afraid to Ask When Building their App Startup

By  Zainab Agha

January 26, 2022 12:04 pm EST

Most app founders start with an idea and not necessarily the full knowledge of the workings of technical app development. The development industry can seem daunting to newcomers but that should not phase them from building a startup geared towards their vision. 

When joining a venture studio or hiring a team of experts for building your app, you should not hesitate in asking these questions. 

How much do I have to pay just to create the app?

You should only be quoted a price after you have confirmed a list of factors. This includes how many screens will the app have, will it be compatible with iOS and Android, will there be any requirement for integration, and any other supporting web app or portal. 

According to the varying requirements, your app can cost anything from $100 to $150,000. 

I fear someone including you may steal my idea, what can you do to prevent this?

You can protect your idea even if you do not have a technical app that you already paid to create yet. One of the simplest ways to protect your idea from being copied is to get IP protection, making the idea your intellectual property. 

Before you even sign up with an incubator or venture studio you should always ask for an NDA that is signed by all parties involved. This non-disclosure agreement is imperative in keeping all your information regarding your app idea and the business strategy confidential. 

How well should I know app development?

The truth is you do not. But you should definitely discuss your level of understanding with the team you are signing up with. The reason for this is so that they can keep you updated on the progress of the app in terms you will understand. 

If you have signed up with a venture studio, they probably already deal with hundreds of clients like you and know exactly how to convey progress reports to someone with no experience in technical development.

How good are the developers?

Don’t take someone’s word for their skills. Look at their portfolio. Instead of reading their testimonials on the website, search for reviews elsewhere on the internet. A venture studio that has been around for quite some time should also be able to give you case studies of previous apps that have gone on to succeed in the industry. 

How long will it take till I am able to see the final product?

An app takes between 3 to 12 months to create depending on how complex it is. The development team will usually begin by sitting with for outlining exactly what features to include in the app that fits your idea, after your approval they will move on to creating a prototype. After this, the process will enter the quality assurance phase where the product will be tested for glitches and bugs. The development team should also provide maintenance and updates. 

That being said, developers have their own process and pace. They will let you know when to expect the app where it is fully proofed. 

What will I be required to do?

This depends entirely on exactly what services you opted for. It is possible that some things you will have to assist the team in getting done, especially tasks where they need your go ahead and sign-offs. However, during the biggest chunk of app development, you probably will not be involved that much. 

It helps that you ask beforehand what would be required of you so that you know when to expect their correspondence and can set aside some time for it. 


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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