Business owners are continuously seeking new methods to boost income and expand their companies. Both mobile apps and websites have their place in the modern-day business world.
For example, a company that sells clothing may decide they need a website presence to display all their products online instead of using an app. Or they may choose to build a mobile app to allow their customers to access their products.
Is one option better than the other? Let’s find out.
By keeping your business on the web, you ensure that people will always access your information, as long as they have some way of accessing an online browser.
Following Facebook’s 1 billion active users every month, it is clear how a website presence becomes far more beneficial to a business owner than having a mobile app.
Benefits of Websites for Businesses
- Mobile Friendly
Websites are designed to be seen on several devices so that users may have the best possible viewing experience, whether they’re on a desktop computer, tablet, or smartphone.
Search engine optimization is essential for businesses looking to rise above all of the competition in search results so that when someone searches for your services or products online, they see yours as one of the highest-ranked results. Websites can build SEO through content writing and keyword research tools.
What Are Some Of The Drawbacks Of Websites?
1. Harder to Optimize for Mobile
Websites that rely on search engines to help businesses rank higher gain more traffic, making optimization a bit more challenging.
2. Uncomfortable With Technology
Another drawback of websites is that many people aren’t comfortable using them and prefer to stay away altogether. Many older consumers are unlikely to be satisfied with utilizing a website. Still, newer generations are more likely to use mobile applications rather than viewing a website on their phone.
The most significant benefit of an app is accessibility. Unlike a website, which has to be accessed via a computer or laptop, apps can be used on any smartphone simply by downloading the particular app from Apple’s App Store or Google Play.
Benefits of Mobile Apps for Businesses:
Here are two solid reasons why having an app is better than a mobile website:
Since apps are accessed through the App Store on iPhones and Androids, you can be sure that your customers will have quick and easy access to your business information. They’ll never call or visit your place of business because they couldn’t find it in the first place!
- Mobile Push Notifications
As mentioned above, many businesses rely on push notifications to alert customers of new information on their websites or within their mobile apps. This is something that a mobile website can not do, so this is another reason why having a dedicated app is much better than just a simple mobile site.
Drawbacks of Mobile Apps:
Here are three reasons why having an app may not be the best option for your business:
Building a mobile application is more expensive than creating a website. For every iOS and Android update that comes out, you will have to update your app as well. This can become time-consuming and costly, so it’s best to consider the long run when discussing that initial development cost.
2. Integration with Other Platforms
Another critical factor is integration with other platforms such as your website or even social media. Once again, always think about how technology will change in the long run so that you can make sure your app can integrate with the other aspects of your business.
Website vs Mobile App In Businesses | How To Choose?
So now you know what benefits both a mobile app and a website can provide, how do you choose between the two when it comes to your business(es)?
Unless you’re sure that an app will benefit you in some way), then it’s probably not worth investing time or money into creating one. A website is much more user-friendly and allows users access from anywhere they have an internet connection, whereas apps must be downloaded first before using.
So the next time you are considering launching a new mobile app or making updates to your existing one, view all of the above and see what would be more effective for your business and most cost-efficient.