How to Take Advantage of Demo Days for your App Startup

By  Zainab Agha

January 14, 2022 7:04 pm EST

There is more to be gained from esteemed demo days than just waiting for your presentation spot in front of influential investors and VCs. Here are some of the ways you can take advantage of the demo day opportunity. 

Walk in Knowing What You Want

You cannot just expect to run into people or strategize to talk about your app in a way that impresses them. You have to do your homework on who will be attending, how you will introduce yourself to them, and what you should be posting on social media before the end of the day. 

Steal the Thunder

If your app startup just achieved a major milestone, managed to sign with an impressive collaborator, or just got a big investor on board, announce it on the day. Any big reveal you may have, make it news on demo day so that the right industry professionals get to hear about your business. 

Have a PR Strategy

Upcoming demo days should always be part of your PR calendar. The best way to go about it is to pick out key reporters from reputable publications. Talk about what you offer, your progress so far and what you aim to achieve in the near future. Have social media posts and tweets prepared before hand and have a call to action in each of them where you are asking your followers to amplify your communication. You can do this whether you are just working to get more customers or if you are seeking funding. 

Get Everyone to Work

Demo days should not be reserved for the founder or the top tier people in your app startup. Put everyone to work. Make sure that you have some people scheduling meetings, some taking care of the press, and some networking for new connections that can benefit your company. No matter who it is everyone should be well versed in an elevator pitch for your product. 

It’s Crawling with Angel Investors

Not all investors will be relevant to you. Remember, you want someone on board who you can work with. If you know ahead of time who might be attending, make sure you contact them beforehand and book a short meeting with them. Also, do not forget to tell them how to contact you at the end. 

Be the First in Line When it is Over

Send out all your meeting requests with important prospective investors right after. Since everyone else will be doing the same, you want the first spot in line and that is why you should not be waiting to send out those emails. 

Make sure that you take advantage of the leads mentioned by investors or influential people you met with. Follow them all, something may definitely come up. You must also prioritize who you should be meeting with first. No matter how big a VC is, if you feel an angel investor is ready to close, you meet with them first. Get the momentum your startup needs, and then focus on the tougher investors, knowing that you have something in the bag already. 


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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