The world of investing is one that most people know nothing about. You might be inclined to think that if you’re an entrepreneur or CEO, then this doesn’t apply; however, without knowledge of how things work, investors will likely pass on your idea because they don’t want any part of it!
But here we are with some good news for all those entrepreneurs out there who are looking at raising money from individuals as opposed to institutions like banks and other finance companies – pitching them successfully isn’t nearly impossible when armed with the right information (and maybe even a little trial-and-error).
Understand what investors are looking for.
What they want to see: how you plan on acquiring and maintaining clients (if it’s a business or product), an analysis of the competition, what strategies you will use for marketing purposes; everything that can help them understand if this investment is worth their time.
And finally…they are looking to see if YOU as the CEO, entrepreneur or business owner will be around for a long time. If you’ve already failed with other ideas and companies, then this is going to stick out like a sore thumb.
They’ll likely pass on investing in your company because it would just be too much of a risk (and we know first-hand that most investors are looking for the safest possible place to put their money).
Create a pitch deck that is clear and concise
Your pitch deck should be clear and concise, with an attention-grabbing elevator speech that can convince potential clients.
The first thing you need is a great idea for your product or service – this will set expectations of both quality and price range in the minds of those listening to hear more about what you have got going on!
Next up: The visuals… think big; use colour schemes whether they suit the design aesthetic better than black text over white imagery etc. Finally, don’t forget about including some numbers – this will show that you have done your homework.
If you’re presenting to more than one person, limit yourself only to the most important points! For example: “The benefits of joining our company are too long to list”.
Research the investor
Find out their interests and where they’re from because this will help determine how best to approach them about the available investment opportunity. .
If an investor seems hesitant to invest, then it is probably not a good idea to keep pushing them towards this decision – it’s important to pick up on these things early so don’t lose hope if someone isn’t quick to jump. Onboard! Remember, they are in the business of making money, and sometimes that means not taking a risk.
It’s important to research investors before you reach out to them and conclude whether or not it is worth reaching out at all. For example: if an investor only works with companies focused on video games, then your company should not waste their time or yours.
Send your pitch to potential investors
Once you’ve done your research and got to the point where you are happy with what is being said in your pitch deck, it’s time to send out those emails! You should contact people who have invested in things similar to whatever industry or product/service you are pitching.
Send them an email introducing yourself along with a summary of what you are offering and why they should be interested. It’s important to remember that investors get a lot of pitches, so don’t expect them to respond right away! If you have a great idea, it’s time to get out there and make your pitch. Send the perfect email introducing how investing will benefit from this opportunity for years into the future!
To sum up, everything we’ve covered, you want to make sure that when pitching your product/service – the information is concise and understandable while giving enough detail for someone to get excited about what it does or how it works without overwhelming them with too many technical words etc. Remember that many, many factors go into making a successful pitch – but through following the golden rule—practice makes perfect!