How to Fully Take Advantage of your MVP Product 

By  Zainab Agha

April 01, 2022 4:02 am EST

Developing an app that is not an MVP will fail your startup, but developing an app that is only an MVP will not save it.

Having a minimal viable product means there is an effective need in the market for what you are serving. But, relying on that sole factor and hoping for organic traffic to your app is a mistake you do not want to find out the hard way. 

Even within the pool of minimal viable products, you want one that is chief amongst the competition. A fraction of an edge will not make it so. It does not have to be complex. The simplest products are the best ones, but it has to have a significant value proposition. 

To get your demographic excited about using your app, here are some of the things you must take into consideration when developing your MVP. 

How Much Time Should You Alott to It

There is no specific answer to this. The only way you can realistically budget your time is by categorizing all the features, and then taking it from there. 

Now with an app, you don’t want a hundred features to drive users to download and use your product. Focus on one or two unique selling points that have the power to make your startup. When your development team has perfected the design and functionality of these features, is when the MVP development phase is over, and not before. 

Test and Test

Sure the research states that your idea is an MVP, but that should not excuse you from testing it. Even the best apps with solutions the world can do with glitch, and that makes them useless. If you annoy users with errors that you could have caught in the testing phase, you will drive them away forever, even when the app is fixed. Your target audience is not likely to trust your brand with their time and money again. 

The app must be tested within the right audience. So you have to be clear when sending it out for free tests that it is one hundred percent just a prototype. Transparency goes a long way with the modern consumer. All products have issues, its strategic to get ahead of them. 

Put Yourself in Your Users’ Shoes

Sculpt your MVP the way your customer would like to use your product. As a user how efficient would you want the app to be? How fast would you like the features to work? And how many steps would you be willing to put up with till you complete your journey? 

All of these questions will put a lot of things into perspective for you as the one calling the shots on development. You may find how much you can improve and innovate the way you sell this MVP. All of this goes into making your product so significantly better than the competing MVP apps out there. 

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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