How to Effectively Market an App When Your Money is Tied Up

By  Zainab Agha

January 06, 2022 5:00 pm EST

There are many challenges that an app startup faces but none of them as anxiety-inducing as building a business on low funds. 

At first, an app startup has to deal with startup costs, which do not account for operational costs such as team wages, office space lease, and many other ongoing expenses. And while you are paying out these costs you have to make sure that the business is churning a profit. 

It is easy to fall into the stress trap and give up investments like your marketing and advertising strategy. But the truth is that marketing that will lead to results does not necessarily have to bite a chunk out of your startup app budget. 

In order to help you stick to your low-budget startup, here are some of the top ways you can effectively market your app startup without spending too much. 

Content Marketing

There are many ways you can put your content marketing strategy into motion. The best and easiest way is to manage a blog and make sure you keep it updated with new posts every week. 

Promoting an app through videos is also a great way to market the usability of your mobile app. You can also host engaging podcasts to your demographic talking instead of your app, things that your demographic would love to listen to. 

All of these leads to higher inbound traffic and builds a solid brand reputation. 

Encouraging Referrals

In this modern-day and age users read but rarely believe what a brand has to say about themselves. Tried and tested reviews on the other hand can really make or break the image of your business. 

There are social media groups dedicated to just this purpose. People are more likely to believe another user who has experienced your mobile app than pay to try it out themselves. 

It is not that difficult to set up a referral program and your customer will actually find value in talking about your app. Maybe offer them a free feature for a limited time period in return. 

Press Releases

Every time your business has something newsworthy to report or an event that could make it to a publication, do it. Press releases do not cost that much and are super effective. Major publications can pick these up which is great for getting your brand name out there. 

Search Engine Optimization

If you are creating content and have a website you might as well ensure that it is visible to anyone who searches for a solution that your app offers. 

With an SEO strategy, you can effectively boost the ranking of your web presence to page 1 of a search engine. 

In order to create a flawless SEO strategy, you have to use online tools, collect relevant keywords which will allow for high traffic and minimal competition, and you would have to create some structural changes to the way you usually draft your content. SEO should be implemented to your entire website as well. 

Become Active on Social Media

While social media marketing is extremely cost-effective it should not be taken lightly and given to the new intern. After you have profiles on all platforms you must begin syndicating content which your target audience wants. 

It is important to start conversations in different groups and keep your audience engaged. Be super responsive with your replies, it shows that you are a brand that actually listens and cares about its customers. 

Email Marketing

Your email list is all the people in your target audience who are effectively looking for an app like yours. This could be both existing customers and people you want to switch to your app. 

One of the mistakes people make with email marketing is increasing the frequency of the emails they send. This will just annoy people and push them to unsubscribe to your newsletter. A great way to add value to your emails is to make them short and captivating. Focus on what is currently happening and connect it to your brand. You can offer promotions through this medium as well. 

Most people do not even bother opening the app so a neat trick is to make the Subject revealing. 
Once you have a more stable revenue as a low budget startup you will better be to reinvest those funds into your business and boost its marketing. By the time you will know what methods and media work for your app startup and will be able to focus on them solely.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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