How to Develop an App with an Edge That Stands Out from its Competitors

By  Zainab Agha

December 04, 2021 11:06 am EST

App idea trends are dependent on the market opportunity at a certain point in time. An idea that is super lucrative at a time does not necessarily also qualify as an evergreen app.

According to Statista the App store witnesses an addition of 1500 apps every day. This is apps trying to scramble for a spot in the top 25 and hoping to sustain. Most of these apps are incredibly similar, usually because the developers caught on to a popular trend. 

In order to avoid being lost in the clutter of similar app ideas, your unique app idea has to be timeless. 

In order to do this, you have to stick to small details and be consistent about the standard you uphold. Check out some of the tried and tested ways you can keep your app one of a kind. 

Deciding the Name

You will probably go through tons of advice on how to choose the perfect name for you app. “Make it tenacious”, “make it metaphoric”, “make it funny”, “make it short”, “make it simple”.

The truth is that a good app name that demands high recall can be any of those things as long as it is super impactful. Like your app idea is the name just as unique? You don’t want people to confuse your app name with another service that has a similar name. 

A Stunning Logo 

A logo is often the one design element of an app’s branding that has the most thought put into it. This is because the primary challenge when designing a logo is to keep it simple but also attention-grabbing.

The attention to the color scheme is paramount as it helps in etching the image of the logo in our minds forever. Instagram, Facebook, and Whatsapp are some of the brands remind us of their logo before the name itself. 

How you Describe the App on the App Store 

You may keep the app description as the least priority when fine-tuning your app, it should not be taken as lightly. 

How many times have we read descriptions that sounded outright lazy or did not describe the app for everything it offered: 

“A superior app with tons of features.” super vague. 

“Beautiful interface, perfect for you. Tons of free features.” Yea but why should I download it?

Be concise and be clear about what you are offering. This is where you help the product speak for itself. 

A Peak into the App

To aid your description you can always back it up with screenshots of the actual user interface. You can also upload videos of the user experience. This further helps the audience understand the features you are offering and how they are designed to thrill the user. 

Keep Updating the App

There are many applications that start out amazingly, and there is often a massive influx of downloads. However, somewhere along the line, they forget to keep up with the progress, and do not update it as regularly as they should. 

Some users check the date of updates, which is displayed under the review section. This date has to be close to the current date in order to build confidence in a potential lead. 

How Much Space Does it Take Up

The size of a mobile application matters a lot. If your app is over 20 MB chances are people won’t want to spend their internet bandwidth on it at all and move on. 

Start Something

You don’t have to follow a trend but you can be a trendsetter. Think Snapchat when they first came out and everyone was posting pictures with the filters. Who would have thought the dogface would be such a hit.

Make the features of your unique app idea exclusive. And when others start copying you, you know you are doing something right. 

Design Comes First

The design of an app is its first impression and we know how important first impressions can be. Draw them to the design and show your capability as a developer. Remember it is the aesthetic appeal that will define a huge part of how your user feels about your application. Your                             

Encourage Feedback

The digital world thrives on tried and tested reviews. You want people to leave genuine feedback on your application so others too can see what value it brings. Reviews are super authoritative and taken more seriously than claims you make, by potential users.
You need more substance over style when you are thinking about how to sell an app idea to potential investors who will kickstart your new venture. This means you need to have a full checklist of measures that you plan to impose on your startup.

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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