So you developed the app, secured the initial funding, and have a business plan on paper; what comes next? Launching your app startup and penetrating the market!
Now just before you can do that, you have to set up your business for success. And you can do that by creating hype about your new app. Here is how to go about it.
Building a Following
A large following can make a business. The best place to start accumulating your followers is social media. And for that you need a solid social media campaign that is consistent along all platforms such as Facebook, Instagram, Tiktok, Pinterest etc.
All your communication should be rooted in what problem your app is solving, and a call to action that prompts your audience to download the app. You can be strategic about where you can get your following too. By entering relevant groups you can market your app to the right people.
Another way you can get more followers is via Google Advertising, on ground PR campaigns, and even guest blogging where high traffic sites get to host your post.
Now until your new app does not hit the app stores you need to make sure you have a record of everyone that showed interest in your product. A nice way to do that is through an email list. It is possible that people may hear about your upcoming app but forget about it and never download it. An email list is vital in ensuring that the right people get a download link in their inbox.
A landing page is the perfect space to pitch your app, what it does and through what features it does that. After building your case you must then add a button where people can sign up to be notified of the launch of your app.
It is imperative that the landing page you create is simple, and to the point. People tend to lose interest fast so it helps immensely if the page points out the value proposition of your venture. A good example of a neat landing page is executed by ConvrtX.
It helps if you get in touch with industry influencers and experts. If you have signed up with an incubator or a venture studio you may have access to advisors who are meant to guide you through your business journey. You can request that they introduce your business to thier connections.
Another way to build a network is to showcase your app at influential events and go up to these industry leaders and talk about your brilliant idea. If even one person tweets about your product it can have a massive impact on how it is received when it launches.
Founders start talking about their product way too early, and they think they might get traction for the launch but the truth is people get tired of hearing “coming soon” and eventually forget about the launch altogether, you want to deliver just as you have piqued your audience’s interest. That is why you have to start your PR campaign only weeks before the big launch.