The number of websites is increasing; it’s crucial to stand out from the crowd with better UI (user interface) and UX (user experience).
But it’s not easy to create suitable user interfaces. It takes time, patience and constant learning with each new project. I’ll try to give you some ideas to create better user interfaces and find the right UX for websites, making them easy to use and more user-friendly.
We will share our ideas about UI/UX on websites as web designers with examples from my works.
What are UI and UX?
In general terms, the user interface (UI) is the part of a website where people interact with it through their actions, such as using buttons to click or scrolling a web page. For example, by clicking on the button “Contact Us,” they email the website owner. Or, by scrolling down on a web page, your browser will load additional content. These are two straightforward examples of user interface (UI).
UX (User Experience) is how users feel when they interact with a specific design or product. UX is closely related to UI, but it’s not the same.
That means UX includes UI and other elements such as:
- How easy or hard is it to use your website?
- Are website controls, buttons and links easily accessible?
- Is it easy for visitors to understand what they can do on a website and how they can navigate through it?
- Can users move around without making mistakes?
- Do they feel comfortable using the website, or do they get frustrated?
UX is closely connected to how people use your website and what actions they perform. It’s all about the experience of users on your website. However, it’s not so obvious how you can create good experiences for them. But there are some ideas you can keep in mind when designing your following website.
From Simple To Complex Interactions
Websites used to have only essential user interface elements during the early days of the Internet. For example, on most early websites, people could click on a link or press a button to navigate between web pages. Today’s websites have evolved into more complex designs with additional features like mega menus, slideshows, parallax effects etc.
Websites nowadays are much more than just clickable links to other web pages; they consist of different elements that make them look spectacular and engaging for users. Many designers consider this when creating new websites by adding animations, backgrounds, texts, colours, video content etc.
Based on what you can see above, it’s crucial to think about how complex interactions affect the overall UX of your website. For example, suppose you have just a simple web design with one or two colour variations and no additional elements. In that case, users can easily understand how they have to interact with your website.
On the other hand, if you have a website with lots of animations, parallax effects and features, it may make your visitors feel frustrated when they can’t use them properly. It would be best to keep in mind that the more complex interactions you insert into your design, the more challenging it will be for your users to interact with some aspects of your website.
Start From Minor Changes
In most cases, when people feel frustrated about a website, they want to make dramatic changes to improve their experience. That’s not always the best way to go, and often it costs a lot of money and time and doesn’t give you any exciting results.
It’s recommended that you start improving your website with small changes like:
- Removing or moving some aspects on your web page
- Changing their colour, text or font size
- Changing the font type
- Deleting or adding animation/transition effects to specific elements
You can gradually improve your website by following this approach. Test your design, gather feedback and, based on it, make changes to create a better UX for users. This way, you’ll prevent yourself from making unnecessary significant changes that will cost more time and money.
The first step to creating a better UX on your website is to think about the user before designing it. Spend some time reading articles and research, find out what works for users and what doesn’t. Keep in mind that using sound design techniques will only get you so far. The most important thing is knowing your audience well.