As a web designer, you get to meet and work with all types of customers. From young startup entrepreneurs to industry veterans, from designers who know exactly what they want to those with absolutely no idea. What one thing do they all have in common? They’re looking for an affordable price without sacrificing quality or speed.
The world of web design has evolved and with it the definition of a “good” site. You can’t get away by creating a simple HTML site anymore because today’s consumers want more. They want a beautiful website that is functional on both desktop and mobile devices.
This article will share some tips to help you deliver a unique, responsive/mobile-friendly design that your customers will love.
Mobile-First Responsive Design
If you have yet to hear about the mobile-first approach, I’m sure at least one of your clients has asked you for one (or is thinking about it). This popular method uses mobile devices to design and develop websites, apps, or other digital products. By thinking about the small screen first, you can be sure that your project is not only beautiful but also highly functional. Before you begin designing anything, ask yourself these questions:
What does my audience need? What are they doing on their mobile devices? How can I provide them with an easy and enjoyable experience while keeping the small mobile screen in mind?
With the mobile-first approach, you will create a site that your customers will find easy to use and navigate — resulting in increased conversions.
Two Ways To Enhance Your Site’s Functionality: HTML5 And CSS3
Thanks to HTML5 and CSS3, we now have potent elements and attributes to create unique designs and layouts. We can now use media queries, CSS3 animation, HTML5 video/audio and many more to make our site work correctly on different screen sizes or with a touch interface.
This new arsenal of tools also allows us to take advantage of some cool effects. For example, creating an excellent “sticky menu” on the top of the screen will make users’ life easier because it will always be accessible no matter where they are on your site.
Multimedia Content And Responsive Design Don’t Go Hand In Hand.
We all know that multimedia content such as videos and images can make a site beautiful and engaging. But did you know that they also affect your website’s responsiveness?
Due to the number of different screen sizes and resolutions, multimedia content will often break up or even stretch out of proportion on smaller devices; we call this “media fragmentation”. This is why you have to be careful when choosing multimedia content for your website.
Less Is More When It Comes To Navigation
Too much navigation can often make a site feel crowded and hard to use, which is why designers need to think carefully about what they include in their menus or other navigational aids. For example, if a client has dozens of product categories with many sub-categories, it would probably be a good idea to create a sidebar menu that only shows the user’s most important types for quick access.
This will allow your site visitors to focus on what matters most and find their way around more easily.
Keep In Mind That Text Readability Matters
Designing for mobile doesn’t just mean that you have to create a beautiful, responsive design. It also means making sure your text is legible and easy to read on a small screen.
So, what should you keep in mind when crafting the text for your mobile site? Try to avoid placing too many elements next to each other because it can make things difficult to read.
Also, remember that mobile users often have lower screen resolutions than desktop users, so they may not see the smaller text. This is why you should always use a larger typeface if possible. And don’t forget your target group! If most of your customers are senior citizens with vision problems, try to avoid using small fonts.