How to Come Up With a Brilliant App Idea

By  Zainab Agha

December 11, 2021 12:39 am EST

To build an app is 2020’s most tempting proposition. Amidst the pandemic we were inside interacting with the outside world via social media apps, fulfilling activities we would normally do through various service apps, and keeping ourselves entertained with the influx of streaming platforms and gaming apps. 

If you want to build an app, this is the time to do it! But before you can do that you need an app idea for startup.

The best app ideas that make money are the ones that fulfill a certain need in the market. Here are some of the ways you too can brainstorm for app ideas that haven’t been made yet. 

Think about Problems

When you are brainstorming for ideas you should have a process. This means instead of directly asking the question what would excite people and have them download an app, think about what problem are people facing that can be solved with an app. 

Remind yourself that you are not thinking of an app idea for startup and its mechanics, but about a solution to a problem that people will pay for. 

Don’t Think about the Money Yet

The apps that really make it to unicorn level are usually the ones that you would have never thought would earn that much popularity and valuation. 

When you are trying to kickstart that app idea inspiration a good idea would be to not think about the obvious app ideas that make money. Even though that is easier said than done, try not to get caught up in it. Instead make a list of things that you can see are needed in a market but are not provided by anyone. 

When it comes to building an app, taking things step by step is the best strategy. Once you have the idea, you can confidently take it to potential investors and show them how your concept can actually address an effective demand in the market. 

Research the Apps that are Already Out

A neat trick is to browse through apps that have made it or are garnering a lot of traction currently. This will give you an idea of what people are responding to and what could be added to improve these apps. Take note of these features.

If you feel like one of the apps matches your forte and expertise in services or just a passion, you should try to craft an idea similar to that. However here you will have to find that one thing or things that you are adding to this mobile application which is an improvement.

Think Long Term

When you are narrowing down ideas and wondering either and or, a good idea is to think about the longevity of each idea. Sure you manifested these concepts for a current need in the market, but you have to ask yourself is that need one that your app can serve for the long run?

Uber and Facebook were able to grow and grow and sustain their operations because they were bringing about the future of how we would live routine life. Applications that gain traction but then die down are not innovative, just trends in a market. 

Make Boring Activities Engaging

One of the most mundane things we deem in everyday life is running errands, cooking nutritious meals, finding the motivation to workout, or driving in traffic. 

You could create an app that offers motivation for users to complete these tasks, or makes them more engaging like fitness apps that have many people who loathe the gym working out every day. 

What Saves Time

Primarily an app that offers a service should make one’s life more convenient. Think about solutions that will save you time and effort. People want to let go of daily responsibilities that are keeping them from being productive in other areas of their life that they would rather focus on. 

When you are coming up with exciting ideas it is important to acknowledge that you can also come up with bad ideas. A neat way to filter these out is to take a realistic view of if modern technology can make the app possible. 
If you sit on an idea too long somebody else might think of it and pitch its potential to investors. You don’t think of brilliant app ideas every day so make sure that when you do you see it through and be the reason for transforming landscapes and creating impact amongst industries.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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