How to Bring Your A-Game to the Pitch Boardroom

By  Zainab Agha

January 05, 2022 5:15 pm EST

Pitching to potential investors can the day you realize how you sound when you stutter. To keep that from happening, entrepreneurs need more than just to walk in with confidence. You get points for charm but you get the funding for substance. 

So how exactly does one present their brilliant app? It takes only a second for people to decide if they are interested and want to know more about your venture. Check out some of these tips on how to pitch app idea while being memorable and impactful in a board room.

Research Who You Are Pitching To

The secret to captivating your audience is understanding where their priorities lie. Before the big day, you must do your homework and see what the investors are particularly looking for. VC firms often have an agenda. There are those that are actively funding climate solutions, there are investors who have abundant experience in a specific industry and would be ready to invest there if that is what your app startup is about. 

When you are armed with this information it not only becomes easier to figure out which investors to pursue but you can play on those strengths in the boardroom. For example, word your solution so that it clicks instantly with your audience. 

Don’t Wing It

The best pitches are the ones that are timed to perfection. Most candidates forget that investors are usually individuals who have multiple other businesses to manage. On pitch day they probably have a list of people to get through. Respect their time. 

Make sure that you time your presentation. Make your point and keep every topic that you want to touch upon clear and concise. Do not rush through things. 

In order to optimize your deck, it always helps if you ask yourself the top three things you want your potential investors to know. It is also important that you ask in the beginning that everyone holds their questions till the end. 

Dont Make it Boring

Of course, that is easier said than done, but you would be surprised how easy it is to fall in the trap of giving textbook numbers. Something inspired you to create your own startup, take your audience on a journey with a story. At the end of the day these are people, and even if you are perfect on paper with impeccable numbers they will choose between you and the person who keeps showing off grit and passion because something about that entrepreneur just feels promising. 

Stick to the Technicalities no One Talks About

The ideal number of slides in an app pitch is 10. Just because you have more time does not mean that you have to stretch your pitch. Finish it 20 minutes earlier. Make sure that every slide has no more than five lines of written text. 

Be smart about the PowerPoint presentation. Dont make the background overly flashy. Instead give it a monotone dark color to communicate depth. If you want to prove the amazing design team that is working on your app. Keep it minimal, impactful, and use brand colors. 

They Are Looking at All of You But They are Not Interested in All of You

Entrepreneurs are always trying to show off how competent their entire team is, and one way they do that is by giving everyone a chance to speak in the pitch. Dont do it! Not everyone will be able to match the charm of your top seller. Let them take over. 

It is true that investors will judge who you have hired, so you can list down their experience and position at the end of your deck. 

Explain Why Something is Impressive

Do not depend on statements such as we have hired 10 people in our sales department. Back that with why that is a big deal. A neat way to go about this is every time you make a statement follow it up by thinking to yourself, “so what?” Then answer it out loud to the board room. 

Rehearse like Your Startup Depends on It

You won’t be as laidback in a chilly boardroom with 10 expressionless faces blatantly giving you judgemental looks. Rehearse as much as it takes for you to be able to pitch in your sleep. It has to be smooth, you can’t be distracted by something and forget everything. Practice to a group. 
At the end of the day, always take notes. Notice what investors are concerned about and ask, and then add it to your app pitch deck. The process will be repeated again and again with all the investors that you approach for funding your startup app.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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