How to Add a Story to your Startup Brand

By  Zainab Agha

February 23, 2022 1:42 pm EST

When people buy your story they buy your product. Many of the successful businesses in the world have built their name over the foundation of what they stand for, why they do what they do, and who they aim to empower. 

When developing a solid brand for your mobile app, here is how you can imbed a story within it. 

Keep it Simple

Your story should be focused on the problem and the solution, that is it. You do not want to go into the complexities of it. A good marketer will ensure that they find the best and teh most digestible way to communicate this story. 

Keeping your brand story simple yet impactful is not easy. A simple story has a better chance to be trustworthy, a complex story can be hard to comprehend and gives the demographic reason to doubt. 

Why Did You Build the App that You Did?

Make the reason why you came up with your app idea the forefront of your brand story. Does your app offer a climate solution? Is it aiming towards bringing access to a community that did not have it before? 

Every story starts out to achieve something. Every app startup comes with a mission. What is yours? Do not venture far from this core mission.  You want users to pick you from the sea of competition. You want to give them a reason bigger than I offer this service for your convenience. 

Make it Relatable

You want the brand story to convey that you are a business that actually listens to its users, and that you understand them. Users want to associate themselves with products that represent what they stand for. When your communication connects with a potential user, they will not only download your app but actively use it. 

Your Story is a Vibe, Not an Ad

People want to be surrounded by brands that have a personality – a personality they like. You cannot just say we value this, period. As an app you must be willing to portray that. Can you say it without necessarily saying it? And then keep doing it consistently in all of your marketing efforts?

Make your Users a Part of It

You have to show how your ideal user fits into your brand story. You must give them reason to be a part of it. Make it emotional and make sure you lean towards guiding them. By touching on subjects that you know your demographic views as a major challenge is one way to find empathy with them. 

When you make your brand story actionable you are effectively using all that creative marketing towards receiving traffic.

Why You are Different

Why was there ever a need for improvement in the market your app is operating in. How have your made your product more innovative than the others? What did your competitors fail to see that you have acknowledged?

It is easy and tempting to replicate the brand image of a successful competitor. But all that effort is wasted once you find that users would rather opt for a tried and tested mobile app than a newbie on the block with the same brand story. 


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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