How to Ace the Email Marketing Game as a Startup

By  Zainab Agha

December 27, 2021 9:20 am EST

Email marketing was invented for more than just sneaking into your customer’s DMs hoping they would buy your product. 

In order to perfect a campaign, you have to follow certain rules that will drive the performance of your marketing. Check out some of the top tips for devising a fantastic email marketing strategy.

Make Communication More Human

This is a good avenue to start humanizing your brand. Unlike social media posts and ads, emails give you a chance to be more intimate. 

You can draft the email in a way that talks about your story, introducing you as a contender and how you overcame challenges. You should also express your gratitude for the audience signing up to your email list. 

By adopting a conversational tone your customers will know that there is a person on the other end trying to connect with them, and not a machine. Not only does this get the conversation started regarding your brand, but it also makes you more approachable, giving you more control over your reputation amongst loyal customers.

Create Exclusivity

Your product does not have to cater to a small group of people, your offer can do that. Introduce an offer but make it limited, either for a time or for certain people. People have a way of desiring things that are short in supply and made exclusively.  

This principle of scarcity is a great way to increase conversions. 

Put in a Little Something Extra 

Let’s be honest getting an email from a business you once gave your email address to is not the most exciting thing in the world. In fact, most people will not even bother opening them. This is because the subject line is asking them to download a resource or an ebook they dont have the time to check out.

In order to gain the attention and trust of your customer, you have to cut through the clutter. Give them something extra that makes them see the value in giving you business. When you are devising the email copy, do not make the subject too clickbaity. Be honest, tell them how you care about your loyal customers and it is time you rewarded them. 

Celebrate

Sending golden review testimonials, and news of awards and accomplishments is a great way to shine in the eyes of the customer. 

Combine valuable analytics in your email marketing strategy. Make sure you use insights that help you target consumers in their buyer journey. Get them when they are reviewing options. 

You can even design an impressive showreel that showcases your work and the reviews you received for it. 

Gratitude is Power

Your audience will always acknowledge gratitude even if they only make it as far as reading the headline of the email. They will always remember that it was your brand that acknowledged them. 

You can dedicate an entire email to a short and sweet message about your users, even if it is just to thank them for subscribing to your platform. 

Your Emails have to Mean Something

Create interactive programs that you can play with existing customers to keep them engaged. The reward for each game can be points that go into a discount for their next purchase. 

Use the Inverted Pyramid in your  Design Hierarchy

Your email should flow like an inverted triangle, where it begins with content to grab your attention, it then follows by building anticipation, and ends with a crisp CTA. 

Make Sure they Are Timed Right

You must optimize emails for varying time zones. It is a small but often overlooked best practice that can help your email be more visible than the emails lost in a list of ill-timed notifications. 

Prod Audiences to the Next Move

When you have grabbed their attention it is time to tell them to take action. A clear CTA can do wonders. Even if a customer wants to purchase your product it is highly likely they will move on if they cannot navigate how to get from there to the final step. 

Make it easy for them. Along with providing a link, describe what they should do and the benefit of it. 
When it comes to startup marketing there is always a tight budget to assort a piece off for marketing. Fortunately, a startup marketing budget is not as hard on a marketer’s wallet and can be used to experiment with different brands and content types to gauge consumer response.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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