How Budgeting can Lead to Startup Success

By  Zainab Agha

January 13, 2022 3:57 pm EST

A realistic budget can serve to be an excellent tool for startups to stay on track. Entrepreneurs can be tempted to delay making an official budget and see how they spend in the first year of the startup, but that is a mistake. Sure, you do not have a cash flow history to take cues from, but without a budget plan you may end up ignoring problems with over-expenditure, areas of inefficiency, and ways to save your working capital and invest it elsewhere.

Its a Roadmap

A budget has to be synced with your strategic plan. Think about it, you have to know what you need before you start a project, why should your app startup be any different. The budget can help you monitor milestones, see how accurately you predicted the expenses, or help you spend within the limits you have set. 

You Don’t Run Out of Funds the First Month

By leaving your expenditure to chance you do not run the risk of running out of funds in your first month. Funding can make your business, and that is why you must treat it like the precious commodity that it is no matter how much you have managed to secure from your investors. 

You may have a brilliant idea but it would be a shame if you were unable to see it through to fruition. Your competition will prevail while you may be left wondering “what if”.

Avoid Debt

An unlimited startup budget is not you doing your company any favors. It is a trap that will only lead you to be debt at the end as you scale. Your profitability may even plummet when you calculate how much you have to settle under debts. And if your startup has already kicked off, you do not want that point to be a pitstop of reassessing your financial strategy. 

Making Decisions+ 

The best thing a budget can do for an app entrepreneur is teach them to make complex decisions and introduce innovation and creative thinking. Creating a budget will have you reassessing what you need and what you can do without, and how you can find better substitutes for the most obvious solution so your funds are not spread thin. 

If you think about it, budgeting adds to your intuition as a business person and is a crucial part of your journey. 

You should follow your budget but remember that it is perfectly fine if you wish to make small changes to it. Your expenditure will fluctuate every month. That is a fact, but a budget will help you reign it in and stay in control. Every time you make changes to your budget it will be because you want to include a very talented resource, or want to invest in a state-of-the-art tech that your startup can finally afford. Knowing this will allow you to recognize the milestones you have crossed and be more appreciative of them as well.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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