Examples of brands that have utilized augmented reality in intelligent and innovative ways

By  Maham Qasim

May 18, 2022 4:10 pm EST

Augmented reality (AR) is a technology that superimposes computer-generated images on top of real-world objects, giving users a more immersive experience. AR has been around for years, but it has only recently begun to gain mainstream popularity. Several brands have started to utilize AR in intelligent and innovative ways, providing consumers with unique and engaging experiences.

One such brand is IKEA. The furniture retailer has developed an AR app that allows users to see how IKEA furniture would look in their homes before finalizing the purchase. It is an excellent way for customers to understand the scale and see how the furniture would fit in their space. 

Another example is Coca-Cola, which used AR to create an interactive vending machine that allowed users to play a game and win prizes. It was a fun and creative way to promote their products.

These are just a few examples of brands that have cleverly utilized augmented reality. As technology becomes more commonplace, we can expect to see even more innovative uses for it.

IKEA – the furniture company has released an app that allows customers to see how pieces of furniture will look in their home prior to purchase

IKEA is known for its affordable and stylish furniture, but the company is also innovating in the area of augmented reality. Its new app, which is available for both iPhone and Android, allows customers to see how pieces of furniture will look in their home before they buy them. 

By simply pointing their phone at the room where they want to place the furniture, users can see a realistic 3D image of how the piece will look. They can then move the furniture around to understand better how it will fit into their space. 

It is just one example of how brands utilize augmented reality in intelligent and innovative ways. With the increasing popularity of AR technology, we can expect to see more companies using it to give customers a better shopping experience.

Snapchat – the social media platform has filters that allow users to add animated objects and graphics to their photos and videos

Believe it or not, Snapchat was one of the first social media platforms to experiment with augmented reality. The app’s filters allow users to add animated objects and graphics to their photos and videos, giving them a fun and creative way to express themselves. While other platforms have since followed suit, Snapchat’s filters are still some of the most popular and innovative in the industry. 

In addition to providing a fun way for users to spruce up their photos, Snapchat’s filters also serve as a powerful marketing tool. Brands can create sponsored filters that appear when users search for specific keywords or visit certain locations. These filters can be highly effective in driving awareness and engagement. 

For example, during the 2016 Olympics, Snapchat created a sponsored filter that allowed users to add Olympic-themed graphics to their photos. The filter was viral, with millions of users taking advantage of it during the Games. Thanks to its clever use of augmented reality, Snapchat has established itself as a leader in the social media space.

Pokémon GO – the mobile game that became a global phenomenon, uses augmented reality to create a virtual world for players to explore

Pokémon GO is a mobile game that has become a global phenomenon that uses augmented reality to create a virtual world for players to explore is an example of a brand that has utilized augmented reality in smart and innovative ways. The game allows players to capture and battle virtual Pokémon that appear in the real world. 

To catch Pokémon, players must physically walk around their neighborhoods, cities, and even countries, searching for the creatures. It motivates people to get up and move, which is beneficial to both their physical and mental health. Furthermore, the game has also been credited with bringing people together, as it provides a common interest for strangers to bond over. 

Finally, Pokémon GO has also been praised for its use of Augmented Reality (AR). The AR technology makes the experience more immersive and creates a sense of wonder for players as they discover Pokémon in unexpected places. 

Overall, Pokémon GO is an excellent example of how augmented reality can be used intelligently and innovatively.

Amazon – the online retailer, offers a feature called “AR View” that allows customers to see how products will look like in their homes before they buy them

Amazon, the online retailer, offers an “AR View” feature that allows customers to see what products will look like in their homes before buying them. It is an example of a brand that has utilized augmented reality in smart and innovative ways. 

AR view lets customers place furniture, decor, and appliances in their rooms so they can view how it will look before finalizing the order. It is an excellent way for customers to visualize what they’re buying and ensure it’s the right fit for their home. 

Amazon has also used AR to create an interactive storefront in its app, which allows customers to browse products and see what they would look like in real life. It is just one of the many ways Amazon has used augmented reality to enhance the customer experience.


Maham Qasim

Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever changing marketplace!

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