Everything to Include in your Startup’s Landing Page

By  Zainab Agha

January 25, 2022 10:41 am EST

A landing page for startups is a great way to gain traction for your upcoming app. However, to get the most out of this online presence, you must have the following tried and tested ingredients that make a neat landing page. 

Clear Communication 

It is super easy to get lost in translating your creative concept. But it is crucial that you simplify to the audience what the app does exactly, and how its features help solve a problem for you. You want to get the word out there and get as many downloads as possible, for that you want to make sure the first thing people see is what you do exactly. 

A Call to Action

A CTA will do wonders to get that traffic you want. Make sure every section of your landing page has a call to action button at the end of it so that when users are skipping to these sections they are motivated to just download the app instead of looking it up. Make your prospective users’ journey easy, and do not be afraid to prompt them to sign up. 

A Sensical and Concise Tone

What you can say in a sentence, no need to make a paragraph out of. You want to keep your audience’s attention once you have captured it. Make it simple and keep it short. Make sure you are using zero buzzwords so you do not overwhelm the readers with terms and phrases they may not understand. 

The Value Proposition 

You want a separate section for what your app offers that gives it an edge in the market. You want to motivate and convince the user that this app is the one out of the sea of competition. You can use scenarios and emotional appeal if you like, but this should be your most powerful section. 


If your app has already been launched, make sure you display your golden reviews here. People will be more inclined to use the app if other people have vouched for it. A good review trumps a relatively small social media following any day.

The Customer Journey

Tell your customer exactly how your app works. This means starting with the first page they say and what they would have to do next to get to their desirable action. Making a short infographic or screenshots of the app can help illustrate this. You want to show how you have simplified a complex task into a convenient and time-saving solution.  

Consistent Branding

The design of the landing page should follow the rules of your official brand guide. This way users create a familiarity with your product by the colors, logo, copy voice, and typeface. If you want, you can even include a section on what your brand stands for, and its significance in the modern world. 

When it comes to startup marketing a landing page is only one of the channels you should be using, but it definitely is the first one. A good landing page will yield downloads, an email list for email marketing, and perhaps even people who are interested in funding your venture.

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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