A mobile application is an installable software program for a mobile device such as a phone/tablet or watch. Apps (short for “applications”) give the user access to specific features or content of the device, and many times they work in conjunction with other apps. Users can download mobile applications from their devices directly by using an app store or from a platform such as Google Play or the Apple App Store.
Mobile apps are gaining popularity worldwide, and Google has reported that over two billion devices have been activated already! Since mobile apps are becoming more popular for consumers, business owners should use this marketing medium to promote their business. Most companies across all industries have started using their mobile applications to help increase sales and create a better customer experience.
We are here to provide you with 4 useful tips on creating a successful marketing strategy for your mobile application.
1. Create a unique value proposition
A unique value proposition (UVP) is something that sets your business apart from the competition. It is a key part of your mobile app marketing strategy that you can use to attract more customers and increase retention rates. A successful UVP will help you communicate the value of your product in a few words.
When developing your application’s unique value proposition, ask the following questions:
What problem does my customer have?
What is my customer willing to pay for?
Do my customers already have solutions for this problem, and what makes mine better than those?
Once you answer these questions, try to create a UVP that will help your app stand out from the competition. For example:
“X-Out is the world’s first fully automatic wardrobe outfitter for busy people who want to save time and money.”
This UVP is very clear about what problem the app is solving, who it’s for (busy people), and how much they are willing to pay.
2. Create an effective call-to-action
Once you’ve communicated the value of your app, you’ll want to create an effective call-to-action. You can use this message to get the user’s attention after they’ve read your UVP. It should encourage them to download, try or buy your app. For example:
“Download our app and make grocery shopping a breeze!”
There are different types of CTAs that you can use: Download, Start, and Shop. Make sure your app’s CTA aligns with your UVP and encourages conversions.
3. Optimize for search engines
Because most mobile customers do searches on their phones, you want to make it as simple as possible for potential customers to locate your app when conducting internet or offline searches for your business.
Here are some ideas for making your mobile app perform better:
Choose the right category and subcategory for your app, as well as the target keywords that best describe it. If possible, include those keywords in your name and description (this is especially important if you want to show up high in Google’s search results for those keywords).
Utilize the full potential of your app store pages by filling out as many fields as possible. You can write a longer description covering everything about your app and its value proposition, use high-quality screenshots/videos to highlight different aspects of it, provide support information for users who have questions or need help, link to your social media accounts, etc.
If you upload videos, don’t forget to use the description section for links! To increase downloads, you may include links to your website or app store page. It is important that these are easy to find and are not hidden within the body of your description.
To help customers discover your app when conducting internet searches, make sure each link is linked to a relevant keyword (such as your target keywords).
4. Use powerful imagery
Images can make or break how well consumers receive your application. If you upload screenshots instead of actual videos, it will be much easier for users to understand the value of your app simply through these images.
When choosing imagery, make sure to use high-quality screenshots that highlight the value of your app instead of generic images or logos. You can also use GIFs to show off every step in your application’s workflow and let users know what happens after they’ve taken a specific action. Screenshots will be displayed as thumbnails at the top of your app store page, so they must be eye-catching.
Creating an effective UVP, CTAs, and using great imagery are the first steps to creating a successful mobile app. It can be difficult to get all of these elements right since there are so many factors at play, but with the help of this checklist,, you should have what you need to succeed!