Different ways to use VR in marketing, including immersive video, 360° videos, and more

By  Maham Qasim

May 19, 2022 4:23 pm EST

Virtual reality has already begun to transform the world of marketing and advertising. By providing an immersive experience that is unlike anything else, VR has the potential to capture the attention of consumers like never before. Here are only a few ways that businesses are using VR to reach their target audiences:

Immersive video: Immersive videos put viewers right in the middle of the action, whether a product demonstration or a brand event. This type of VR marketing allows businesses to give their audiences a front-row seat to all the excitement.

360° videos: 360° videos offer a panoramic view that gives viewers a complete picture of what’s going on. It is a great way to showcase a new product or service or give customers a behind-the-scenes look at your business.

VR ads: VR ads provide an interactive experience that allows users to engage with your brand in a whole new way. These ads can be placed within VR experiences or on VR platforms, giving businesses a unique way to reach their target audiences.

What is VR, and how does it function?

VR, or virtual reality, is a computer-generated environment that allows users to experience a different place or situation. VR headsets provide users with an immersive experience by stimulating their senses of sight, sound, and touch. Headset manufacturers are constantly working to create more realistic and believable environments. 

One widespread use of VR is in video gaming. Games can take place in a wide range of settings, from outer space to medieval castles. Players can look around and interact with their surroundings just as they would in real life. 

VR is also used for educational purposes, like simulations of historical events or field trips to distant locations. Some businesses are even using VR for training employees or giving customers a preview of products or services. The potential applications of VR are endless, and the technology is continuing to evolve.

The benefits of using VR in marketing

When it comes to marketing, businesses have always been looking for new and innovative ways to capture the attention of their target audience. With the rise of virtual reality (VR), companies now have the opportunity to create truly immersive experiences that can engage customers on a whole new level. 

While VR has traditionally been used in gaming and entertainment, it is now being used more and more in marketing. VR allows businesses to transport customers to a completely different world, giving them a front-row seat to all they offer. 

In addition, VR can be used to create customized experiences that are tailored specifically to each customer. As VR technology evolves, there is no doubt that it will become an increasingly important tool for brands wanting to engage with their customers in new and exciting ways.

Different ways to use VR in marketing, including immersive video, 360° videos, and virtual tours

With virtual reality, users are transported to different places and times. By definition, it is a computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly natural way. When it comes to marketing, VR can be used in several ways to engage potential customers.

One way to use VR in marketing is through immersive video. This type of video puts the viewer in the middle of the action, making them feel as if they are right there with the action. 360° videos are another popular option, as they allow viewers to see all around them and get a sense of the whole scope of an environment or situation. 

Finally, virtual tours are another great way to use VR in marketing. These can be used to give potential customers a tour of business premises or products without leaving their homes.

With so many different ways to use VR in marketing, it’s no wonder that this technology is becoming increasingly popular among all types of businesses. Whether you’re looking to create an immersive experience for your customers or better understand your product or service, VR could be the perfect solution.

How to create VR content?

With the recent release of new VR headsets, there has been a renewed interest in VR content. However, creating VR content can be a challenge. Here are some tips to help you get started. First, you need to choose the right platform. There are a number of different VR platforms available, each with its own strengths and weaknesses. 

Once you have selected a platform, you need to create or obtain 3D models of the objects you want to add to your scene. These models need to be accurately textured and lit in order to create a realistic VR experience. 

Finally, you will need to use special software to stitch together your 3D models and add other elements such as sound or interactivity. With these tricks in mind, you should create high-quality VR content that will amaze and engage your audience.

Examples of brands that are using VR in their marketing campaigns

Virtual reality is quickly becoming one of the most popular new marketing tools. Brands are using VR to create immersive experiences that ultimately allow customers to interact with their products. 

Here are a few examples of big brands that are using VR in their marketing campaigns:

1. Coca-Cola: Coca-Cola used VR to launch its “Share a Coke” campaign in Australia. Customers were able to use VR goggles to virtually “share a coke” with friends and family members who were located in other parts of the country.

2. Hyundai: Hyundai created a VR experience that allowed customers to test-drive its vehicles without ever leaving the dealership. Customers could explore different models and features and feel how the car is handled on the road.

3. Ikea: Ikea’s VR experience allowed customers to explore different room designs and furniture arrangements. Customers could see how other pieces would look in their own homes and find ideas for creating their perfect space.

4. Marriott: Marriott’s “VRoom Service” allows guests to order room service through a virtual reality headset. Guests can view what items are available and call them with just a few clicks.

5. Converse: Converse created a “Chuck Taylor All-Star 2D” sneaker that could be customized in a virtual reality environment. Customers could choose from various colors and patterns and see how their sneakers would look before they bought them.

So, what is in store for VR marketing in the future? It’s hard to tell, but it’s clear that VR is here to stay. 

As more and more businesses adopt this technology, we can expect to see even more innovative and creative uses for VR in marketing campaigns.


Maham Qasim

Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever changing marketplace!

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