Design Tips on How to Build A Superior App

By  Zainab Agha

December 08, 2021 9:54 pm EST

With the influx of apps hitting the App store each day we see that the app design strategy has evolved and improved over the years. 

Why is app design given such priority? That’s because it is at the forefront of your user experience. An appealing design though difficult is not enough when it comes to successful app design. It has to be strategic in order to be effective for your goals. We put together some tips to help you when you ask yourself how to design app. 

Start with Functionality

Designing an app should not have to be revolutionary. You have to make sure you are sticking to what will have the most response from the target audience. It should be something that people are familiar with when it comes to navigation. 

Keeping this in mind as your base structure you can be creative with the design elements. Some of the ways you can do this is by making pages shift when users swipe as it is instinctive. Other behaviours include being able to zoom in when they use two fingers, and click-through button. 

Keep in Mind Size of Screens

Designers should remember the different sizes and resolutions they would be catering to. Smartphones available in different shapes, sizes, and resolutions. Even within the same manufacturer, there are plenty of different sizes. 

Depending on the kind of application you are making you may even have to take into consideration smart TV as well. Then there are people who like to use apps on tablets. You have to optimize it for as many screens as you can. 

Keep It Simple Stupid

Do not confuse this tip with keeping your design super basic. When we talk about simplicity it often translates to most people as skipping things which results in a design that looks downright lazy. 

Simplicity however means exciting people without making it too complex for them to understand. One of the factors that you should keep in mind when ironing out the kinks is that your users will be using the app on a small screen so do not put too much on one page. 

Another benefit simplicity in app design gets you as a developer is that the more elements you jam in your app the longer it would take to load and it is highly likely that people may pass on using your app altogether. 

Be Consistent

A rookie flaw in design is when you have a defined icon or button for a certain action on the first page, and then you spend time developing a whole new button with its own size, font, and color for the next page. 

Be consistent and use the button they saw on the home page to reinforce their decision on the next page. When button sizes and styles keep changing, not only will it confuse the user but also have them doubting your standard in quality. 

Treat the Text Right

You cannot always have spaces between lines in order to emphasize a change in text, that will just waste space and make it difficult for you to bring all the final and relevant elements together. This is one of the reasons why designers just jam all the information in the smallest, most annoying font size ever. 

A clever way around this is to play with font styles and capitalization without leaving too much space between a change in text. 

Other ways to do this is to add page breaks, or underline sentences that you want to highlight and set apart. 

Make it Accessible

Not everyone is right handed which means not everyone uses the fingers of their right hand to touch buttons. Some people use both hands when using their smartphones too. 

But that is not the only way you can make your app more accessible. Allow an option to change the size of the text on screen for people who have vision impairment and perhaps even allow for a dark mode option. 

At the end of your app design journey make sure that you test your app. You and your internal team may be happy with the work and how the application turned out but it is the users’ judgement that matters most.

A good idea is to always outsource this phase so that you get valuable insight from a neutral party.

Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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