Virtual Reality is going to be a major influence on marketing and advertising in the coming years. But what will it do for your brand? How will you use VR as a marketing tool? Where do you start?

In this article, we’re going to take a look at some of the ways you can use VR as an advertising tool. We’ll discuss how brands of all kinds are using the tech right now to tell stories, create experiences and connect with consumers in new and exciting ways.

Why Should I Invest In Virtual Reality?

Virtual Reality is one of the most exciting technological breakthroughs in recent years. For marketers, who are always looking for ways to engage their customers deeper than ever before, VR offers something truly special.

VR is an opportunity for brands to create unique experiences that consumers can enjoy in their own homes and share with friends.

Creating a realistic virtual environment makes it much easier for your customers to suspend disbelief and enables you to communicate the same messages in less obvious ways. The result? Your brand has a chance to share its personality and values with customers in a whole new way.

Modern audiences are often on the lookout for authenticity, so VR offers such an effective alternative to traditional marketing. So as well as engaging your audience more deeply, you might develop more meaningful relationships with them due to using VR as a marketing tool.

There are also plenty of other ways in which your brand can benefit from VR, including:

  1. A chance to directly connect with your audience on a more personal level
  2. An opportunity to create something truly original and shareable
  3. The ability to surprise and delight people in an innovative way

VR has all kinds of exciting possibilities for marketers and advertisers. More than anything, though, it enables you to tell stories in a way that’s never been possible before.

How Practical Is VR As A Marketing Tool?:

VR isn’t just about creating awe-inspiring experiences that set your brand apart from the competition. It can also be used as an effective marketing tool in a whole range of different ways.

VR enables you to give your customers a high-quality visual impression of upcoming products or services in the first instance. This often helps them visualize what they can expect from your brand and allows you to improve sales before you’ve even made the first sale.

Brands have been using 360-degree videos to promote their products for a while now, and it’s clear that this is just the beginning. The next step is likely to be using VR as a marketing tool in interactive 360-degree images and videos.

There are various ways to use virtual Reality to generate excitement about your brand and encourage consumers to share stories with their friends. For example, you might use VR to create a unique experience only available on certain days of the week or over a limited period.

Marketing through VR can also be used for customer service. Imagine being able to step into the shoes of your customers and see their journey through your product or service from beginning to end. This hasn’t been possible before because it’s so difficult to provide customers with a sense of the journey they will take when using your product or service. But thanks to VR, you can begin to do this for your customers effectively and realistically.

Virtual Reality has already become one of the most exciting new technologies on the market, and it’s likely to play an increasingly important role in marketing over the next few years.

VR enables marketers to share stories in a way that their customers can get involved with. These stories can relate to everything from entertainment and education to music, fashion and beauty. They’re more than just promotional tools – they’re also enriched experiences that offer customers something they can get excited about and share with their friends.

Augmented Reality – What is it?

Simply put, augmented reality (AR) may be defined as a live direct or indirect view of a real-world environment with computer-generated sensory input such as sound, video, graphics, or GPS data “augmented.” The effect is similar to what we might see in a science fiction movie, where characters can interact with their environment through a computer-generated interface. Essentially, AR blurs the lines between reality and imagination.

There are three primary forms of AR technology:

Camera-Based – This type of AR uses a smartphone or tablet camera to capture images and video. It then adds information to those images based on the device’s location and orientation. For example, if you take a picture in front of Buckingham Palace in London, your image might come with information about the history of the building.

Projection-Based – This AR method uses a projector to display an image on any surface and then adds virtual elements. You can use your hand or other objects in the scene to interact with or block that image. However, the technology isn’t very accurate and has difficulty distinguishing between the camera’s rear and digital images.

Hybrid – This AR technology uses cameras, projectors, or other sensors to render an image in real-time, combining the user’s view of the world and virtual elements. We can see a preview of how this type of AR might work in gaming systems such as the Microsoft Kinect.

Applications of AR Technology

Even though we don’t have Walgreens that uses an augmented reality system yet, there are many other ways this technology will be used in the future by consumers and businesses alike. Here are some examples:

Shopping – Businesses like Gap and Ikea are investing in augmented reality systems so that customers can try on clothes or view furniture in their homes before they buy it. This technology also allows customers to use a smartphone or tablet device to scan a code at the cash register, which will automatically offer coupons for their purchases.

5 Ways Augmented Reality Will Change the Way We Interact with Technology

While augmented reality is not yet mainstream, it’s quickly becoming a hot topic among the masses. One reason for this could be its ability to transform how we interact with technology. Let’s take a look at five ways that AR will transform our world and make us rethink how best to use the technology in front of us:

1) Improved Gaming and Entertainment

With augmented reality, we will potentially improve gaming and entertainment experiences to an entirely new level. By connecting virtual worlds with our own, we can step into a game like real life while also looking through realistic 3D environments.

2) More Engaging Social Media Platforms

Augmented reality can be the key to creating social media platforms that are more engaging than ever. This technology can be used in real-time so that information is presented as if it were happening, thereby eliminating the need for people to filter out additional information while they’re online.

3) More Efficient Business Transactions

You’ve no doubt had a bad experience tracking down a firm or organization on the internet. AR can make this easier by allowing businesses to present themselves and their services to the public more easily. This could become a great way for shoppers to learn about products before going out and buying them in person.

4) Enhanced Learning Opportunities

Augmented reality can change the way we think about learning. By providing more options for interaction, AR will give us more opportunities to practice skills that we want to learn while also making it easier for us to absorb information and retain it better than ever before.

5) Better Communication in the Workplace

Businesses can improve communication in their work environments by using augmented reality. This technology can change how meetings are conducted while also helping employees understand more about what is going on in their Workplace at any given time.

Conclusion

As you can see, AR has the potential to change how we interact with technology in a big way. While it may not be mainstream just yet, the possibilities are there for this technology to do even more than we could have imagined ten years ago.