The number of websites is increasing; it’s crucial to stand out from the crowd with better UI (user interface) and UX (user experience).

But it’s not easy to create suitable user interfaces. It takes time, patience and constant learning with each new project. I’ll try to give you some ideas to create better user interfaces and find the right UX for websites, making them easy to use and more user-friendly.

We will share our ideas about UI/UX on websites as web designers with examples from my works.

What are UI and UX?

In general terms, the user interface (UI) is the part of a website where people interact with it through their actions, such as using buttons to click or scrolling a web page. For example, by clicking on the button “Contact Us,” they email the website owner. Or, by scrolling down on a web page, your browser will load additional content. These are two straightforward examples of user interface (UI).

UX (User Experience) is how users feel when they interact with a specific design or product. UX is closely related to UI, but it’s not the same.

That means UX includes UI and other elements such as:

  • How easy or hard is it to use your website?
  • Are website controls, buttons and links easily accessible?
  • Is it easy for visitors to understand what they can do on a website and how they can navigate through it?
  • Can users move around without making mistakes?
  • Do they feel comfortable using the website, or do they get frustrated?

UX is closely connected to how people use your website and what actions they perform. It’s all about the experience of users on your website. However, it’s not so obvious how you can create good experiences for them. But there are some ideas you can keep in mind when designing your following website.

From Simple To Complex Interactions

Websites used to have only essential user interface elements during the early days of the Internet. For example, on most early websites, people could click on a link or press a button to navigate between web pages. Today’s websites have evolved into more complex designs with additional features like mega menus, slideshows, parallax effects etc.

Websites nowadays are much more than just clickable links to other web pages; they consist of different elements that make them look spectacular and engaging for users. Many designers consider this when creating new websites by adding animations, backgrounds, texts, colours, video content etc.

Based on what you can see above, it’s crucial to think about how complex interactions affect the overall UX of your website. For example, suppose you have just a simple web design with one or two colour variations and no additional elements. In that case, users can easily understand how they have to interact with your website.

On the other hand, if you have a website with lots of animations, parallax effects and features, it may make your visitors feel frustrated when they can’t use them properly. It would be best to keep in mind that the more complex interactions you insert into your design, the more challenging it will be for your users to interact with some aspects of your website.

Start From Minor Changes

In most cases, when people feel frustrated about a website, they want to make dramatic changes to improve their experience. That’s not always the best way to go, and often it costs a lot of money and time and doesn’t give you any exciting results.

It’s recommended that you start improving your website with small changes like:

  • Removing or moving some aspects on your web page
  • Changing their colour, text or font size
  • Changing the font type
  • Deleting or adding animation/transition effects to specific elements

You can gradually improve your website by following this approach. Test your design, gather feedback and, based on it, make changes to create a better UX for users. This way, you’ll prevent yourself from making unnecessary significant changes that will cost more time and money.


The first step to creating a better UX on your website is to think about the user before designing it. Spend some time reading articles and research, find out what works for users and what doesn’t. Keep in mind that using sound design techniques will only get you so far. The most important thing is knowing your audience well.

A successful online store is the only way to go for your business. Not only can you reach a wider audience, but you can also do it with less money and time than traditional marketing.

Don’t believe us? Just look at how many people shop on Amazon compared to those who shop at physical stores. Even though several areas of retail are struggling, e-commerce is on the rise. Year over year, Amazon has more than 30 million visitors each month – even during the holidays – and that number is still increasing!

E-commerce success isn’t a secret, but many businesses fail to launch an online store because they don’t know where to start or what to do with their website. It doesn’t help that there are hundreds of e-commerce solutions out there to choose from – but don’t worry. We have created a 6-step guide to help you launch an online store.

1. Target audience  

Don’t just jump in without knowing what your potential customers are looking for. Instead, look at competitors and make sure that there is room for improvement to attract more customers and keep them coming back. When planning your strategy, take the time to fully understand who your target audience is and how they will interact with your business. Also, think about the best way to promote and advertise what you offer online.

2. Create an attractive website

Your website’s design is important, but it’s also equally important to make sure that your site is easy to navigate and easily findable on search engines like Google and Bing. Avoid using flashy themes that will make your site slower to load; instead, invest in templates that are modern looking with lots of white space.

3. Promote your online store

Marketing is absolutely essential when it comes to launching an e-commerce website! You can’t expect customers to find you unless you market your online store in the right way. In addition to creating a website, make sure that you create an email newsletter and use social media platforms like Facebook and Twitter to promote what you offer.

4. Offer incentives

Incentives can be a great way to get people interested in your products and services, especially when they’re looking for something new. If you have a newly launched online store, it’s not likely that customers will know about what you offer or how to find it on the Web. By offering incentives, like free shipping for example, you can get their attention and even encourage them to tell others about your business.

5. Respond quickly

Even though there is an increase in online shopping, there is still something to be said about the kind of service you get when you shop at a physical store. Customers like knowing that they can contact someone if they need assistance with anything and expect a quick response. Whether it’s over your website or social media page, make sure to keep customers informed about what is going on with your business.

6. Keep it legal

Online stores are only successful if they are legally sound. If you happen to sell items that violate copyright or patent laws, you could face serious penalties – not just from the government, but also from customers who feel cheated. Make sure that all of your products follow federal regulations and do not infringe on the rights of others.

The most important thing to remember about launching an online store is that you can’t do it alone. It takes a team effort with everyone pitching in to make sure that it’s successful.

And that’s not all! 

Once your online business takes off, you’ll have to think about how you are going to take it to the next level. With so much competition out there, it will take more than just a customer- focused strategy to keep them coming back month after month.

As an Android developer, it is essential to know the visual design considerations in developing an app. Some users may not use an app if it lacks aesthetic qualities; however, too much emphasis on visual elements can undermine the application’s usefulness.

This article focuses on some simple guidelines that you can follow when designing your app. Developers sometimes do not like to be concerned with the aesthetics of their applications, but there are some essential things to know about how apps work aesthetically. Understanding these considerations can help you create an application that is both functional and beautiful.

All Android developers need to understand what makes an excellent design to create an app that will please users visually and be easy to use. Aesthetic qualities are just as crucial as functional ones. The appearance and aesthetic of the interface can shape a user’s first impression of an app, as well as their desire to use it, and even whether or not they want to share it with others.

The following design considerations should aid you in properly designing your Android applications for optimal user experience.

Skeuomorphism vs Flat design:

As of 2014, Android apps are trending towards flat designs with minimal decoration and a focus on simple, clean interfaces. The “Material” style guide released by Google in May 2014 recommends using a flat UI design with primary colours and typography-based icons rather than skeuomorphic style elements popularized by Apple.

Google’s “Material” design guidelines provide many commonly used UI patterns for Android. However, skeuomorphism is not dead yet. Some applications still use skeuomorphic elements to convey meaning to users.

In general, skeuomorphic interfaces require more effort because they have to learn a new visual language. There are still a number of applications that rely on skeuomorphs, and they do so successfully. Learning to recognize good examples is vital as an Android developer because users will not be familiar with certain designs.

Drawables, layouts and densities:

When designing an Android application, all images must be optimized for the device on which they will appear. These images should also ideally be scalable so that they can be resized as necessary. This is especially important for text which may need to be shown at different sizes during the application’s lifespan.


Resources in Android are typically images or shapes that can be used with views. An application will have differently drawable for each visual state of the idea, such as when it is selected, pressed, disabled and enabled. Drawable images are usually provided in .png format, but other options are available, including animated files that may contain more than one image.


A layout controls how a view is displayed on the device’s screen. A LinearLayout, for example, arranges ideas in a single column or row. An application may also use a RelativeLayout to define where views are placed relative to other thoughts or even themselves.


The pixel density of an Android device refers to how many pixels are used per inch on its display. For example, a device with a higher pixel density will be crisper than one with a lower resolution. This means that images must be scaled on devices with high-density displays to remain the same size as the original image. An application will need different versions of all photos to ensure that they look sharp on all devices.


Creating beautiful applications that are also functional is an essential consideration for every Android developer. The best apps look good and feel great to use, and it’s helpful to know about the concepts behind their design when creating your apps.

Designing an application with aesthetic appeal is essential for emphasizing certain app features and acts as a significant factor to make it familiar to the user. Aesthetic qualities are just as crucial as functional ones. Negative App Store Reviews (ASRs) can impact a user’s ease of use, their desire to continue using the app, and even whether or not they want to share it with others.

The user experience is complicated when users have to jump from one page to another, causing unnecessary clicks and scrolling. It becomes even trickier for mobile shopping: users expect information about shipping and returns and want to purchase without leaving their current screen. This would reduce bounces and increase engagement — which would be a big win for companies.

What Are The Problems With A Mobile Shopping Cart?

Users might not be familiar with some gestures when using a desktop computer, which makes them uncertain about some actions. For example, they want to add an item to their cart but do not know how to swipe. Also, people have less time than they do on desktop computers on mobile devices, making potential shoppers more impatient. And finally, having to go back to the shopping cart page after adding an item ruins the user experience because it might also be unclear how to get back to the product page.

Who Is Your Target Audience?

Retailers who sell physical products and companies are offering services because they have to worry about payment methods.

What Are These Companies Looking For?

Mobile users want the user experience to be as smooth as on desktop computers. Shoppers wish to have information readily available and easy to understand before making a purchase decision. They also expect shipping options and returns without having to leave their current screen.

What Is Your Solution?

The interactive product cart enables users to add an item without leaving the current screen. The user can swipe or tap on a specific area. People familiar with this gesture will not be deterred by it, while new users will get clear instructions on using it through animations and tips near the cart. This solution will increase conversion rates because it would require less time to complete a purchase, especially on mobile devices. People have less time there than they do on desktop devices, so this feature is perfect.

The interactive product cart benefits both first-time users and experienced shoppers. This is mainly because the animations guide users throughout the experience. Experienced users will be familiar with this kind of gesture, while first-time users will be advised through it very quickly.

How Does It Work?

When a user taps on the product’s area, a new menu pops up with detailed information about that product. The user can swipe to select another item or tap on “add to cart” to purchase it. With this solution, users benefit from many advantages: they can choose an item without leaving the current screen, do not need to go back to another page, and choose between multiple payment options.

What Are The Benefits Of This Solution?

  • The mobile shopping cart is interactive, which means that it provides a better user experience. It would require less time for users, especially mobile devices, where people have less time than desktop devices.
  • This solution benefits first-time users and experienced shoppers because the animations guide users throughout the process, making it easier for first-time users to understand how it works while familiarizing experienced ones with this kind of gesture.
  • The interactive mobile shopping cart has multiple payment options: PayPal, Apple Pay, Stripe and Bitcoin.

What Are The Limitations Of This Solution?

As with any innovative feature, it has to be introduced into an existing design. Hence, there is a risk that people will not use it because they are already familiar with other ways to complete purchases on their devices. Additionally, some users might consider this kind of gesture as unimportant or bothersome.


The solution allows users to purchase items without leaving the current screen and choose among multiple payment options. As such, it makes shopping faster and more convenient for both first-time users and experienced customers. It only requires a basic understanding of swipe or tap gestures which most people familiarized with social media apps are already used to using. The interactive mobile shopping cart has multiple payment options: PayPal, Apple Pay, Stripe and Bitcoin.

It is a very important step in attracting visitors to your site. People searching for your kind of business want the basic information right away, not lots of scrolling.

Creating a great landing page can be as simple as using the basics: logo, good copy and easy-to-read content. But you also may consider adding things like video, photos and an email sign-up. Keep it simple but professional looking.

When designing your landing page, you don’t want to overwhelm the visitor with too much information. You just want them to click on your site or blog post relevant to their search, so be sure to include just enough information about what they are looking for.

When should you have a landing page?

A landing page can be used when your business offers multiple products or services. For instance, if your business offers several different kinds of software packages, it might be best to have each product featured on its landing page—one for software package A, one for package B, etc.

Create a landing page to test interest in a new product or service that you’re considering providing if you prefer to learn more about your firm or service. For example, if you are thinking of starting an e-book campaign for your business but aren’t sure if people will be interested, it might be best to do some market research first and ask for their input. In this case, you may want to create a landing page asking for email addresses from people interested in the e-book campaign. This way, if you do decide to go ahead with it later on down the road, you already have a list of emails that you can contact and send your launch information out to!

Creating a landing page can be a very cost-efficient and low-cost method of marketing your business. They can also help you to better understand what your customers or potential customers want, and they provide an excellent opportunity for new visitors to sign up for emails so that you can contact them later on down the line when you have something truly special to offer (for example, that e-book campaign).

How can you create a landing page?

There are many different landing page creation tools available to assist you in creating your pages quickly. Some are completely free, while others need payment. Few of them are free, while others require a fee. Start by searching the internet for “landing page” or “landing page software.” There are many options available to you!

Next, try creating your landing page using one of the tools mentioned. Focus on trying to design something simple yet professional looking. Think about what your visitors may be looking for when they land on your page, and make sure that you provide only the most relevant content. Once you have a great-looking landing page, you can direct your new visitors to it through an email campaign or social media post.

Why should you pay someone to make your Landing Page for you?

If you feel like the design and layout of your landing page is far too important to leave to chance, then it may be worth hiring a professional web designer and/or graphic designer to make one for you. A good landing page can make all the difference in getting visitors to continue onto your website or blog post—just as a bad one can make them leave without a second thought.

Before you invest in hiring a designer, though, make sure that your landing page is something that will truly benefit from the work of professional graphic designers. Landers are crafted to be very specific—the goal is to get visitors to click on your link or sign up for your site’s email newsletter. It takes time and experience to create an effective one, so if your business doesn’t need this type of specific marketing, it might be best to just try creating one yourself!

What’s the bottom line? A landing page is a method to get visitors to sign up for your newsletter, download a whitepaper, read a blog post or watch a video about your particular product or service. In other words, it’s an opportunity to turn people into leads and potential customers! 

Create a website that works for your users. How can you do this? You could start by looking at the following six areas:

1- Design For Your User’s Behaviour, Not Their Demographics

Having and designing a website that works for everyone is impossible. It’s not only hard to reach every demographic, but it’s also inefficient. A much better approach is to focus on your users’ behaviours – the way they search, read, navigate, and choose particular options.

For example, you might notice that the majority of users on your site are via mobile devices. As such, most of them are probably not looking to purchase anything. This can be beneficial information when you’re designing a new website or revising an existing one. There is no need to create a “retail experience” with lots of white space, easy-to-read text, and large buttons. Instead, use the extra whitespace to include more information about your services on the primary page.

2- Test Your Website Before Launch

This one seems obvious, but it’s incredible how many companies overlook this step. It doesn’t matter if you think everything is perfect – ask someone to try it out for you. Users do not know what they want or need to see or do on any given page until they start using it.

A classic example of this is the homepage for coffee company Starbucks. This page contained a large photo and description of every single drink on the menu at one time! It’s a fantastic idea, but in reality, few users could find what they were looking for.

3- Don’t Make Users Think

There aren’t many things more frustrating than figuring out something on your own that should be extremely simple. Many websites try to get by using less text, smaller icons, and fewer words. This is all fine if the site’s layout logically guides you through it – but most do not.

Minimalism in web design is trendy, but it’s often misused and misunderstood. When done right, simplicity can improve your site’s usability and reduce confusion for users.

4- Give Users A Sense Of Control

People are very attached to their phones, tablets, computers, smart fridges, etc. They expect them to work correctly at all times. This makes it extremely important for designers to build trust by being clear about what the user is seeing. Users should always know exactly how to get where they want to go and what actions can be taken at any time.

For example, if you see a message like “You are blocked from this site”, you will most likely never return even if it’s an error or intended for another user with your username. If you want to purchase something online, the buttons should say “Purchase Now” or “Add To Cart”– there should be no room for doubt.

5- Use Suitable Icons And Graphics

Images are great for illustrating concepts, but they’re useless if they aren’t helping your users do something faster or more efficiently. You wouldn’t post a picture of an alligator next to instructions for using a socket wrench, nor would you include an image of a camera when users need to upload files.

It’s essential to maintain the visual appeal and branding you want visitors to see. However, keep in mind that images should not be used as substitutes for the actual text. Graphics should still communicate the same message without slowing down the flow of your site.

6- Try To Meet “The Goldilocks Standard.”

“Not too much”, “not too little”, but “just right”. This is what you want visitors to say about your site. In the book “Don’t Make Me Think”, Steve Krug describes this as a time when you’re learning something new, and everything clicks with minimal effort.

This standard is not only necessary for making users feel satisfied – but it’s also what search engines are looking for in high-quality content. If your site is too basic or too complex, this can result in lower search rankings and less traffic.

Never underestimate the importance of making users feel welcome once they’re on your site. Your efforts to create a positive user experience will help retain visitors and allow you to build strong relationships that lead to business growth.

In our daily lives, we often take security for granted. We are usually left alone as long as we don’t do anything illegal or make others feel unsafe.

Things are different, though, if you work in the IT business. As soon as you require your staff to use a computer for any length of time (weeks, months), people will start asking questions like: Are there security policies in place? (what are they?) Are employees required to encrypt their hard drives? (how is that enforced?) Is traveller encryption enabled? Etc.

These are often asked questions by folks who have no idea what they’re talking about. Still, the fact is that the modern business world requires an IT department to take security seriously and be as transparent in its dealings with employees as possible.

So what exactly is Security by Design? And how can it help you achieve these goals? Let’s find out!

What Is Security by Design?

Security By Design (SbD) is an approach for building security into every aspect of technology development. Rather than thinking of security as something bolted on at the end, SbD seeks to embed security assurances throughout design activities from inception to innovation.

When it comes to protecting your business’s data, you see you can’t afford to make assumptions. You need to assume that hackers are out there. The only way to keep them from getting their hands on valuable company information is by using the best available security technologies.

Security By Design is a methodology that helps organizations identify where they are most vulnerable before attacks occur to take proactive measures against technology-based threats. In this article, we will discuss three major steps of SbD: 

  1. Risk Assessment
  2. Threat Modeling
  3. Security Controls & Technology Selection

Risk Assessment

This first step of Security by Design is all about looking at the overall environment of your company. This includes analyzing one’s company processes, systems, and data to best identify security risks.

The goal is to create an adequate assessment of where you are vulnerable so that you can reduce or eliminate threats as much as possible before they occur.

What Is Threat Modelling?

Threat modelling is a technique used by Security Engineers and Architects during the design phase of certain systems, applications, programs, etc. In simple terms, threat modelling means creating a detailed description of how potential attackers could access the system in question. Moreover, what kind of damage could they inflict if they breach the defences around said system. 

Security Controls & Technology Selection

This is the third step, and it involves choosing the right technologies to safeguard your system. 

If unauthorized remote access is an issue, then perhaps implementing VPN services would be an idea.

Security Controls & Technology Selection is all about ensuring your most sensitive data stays safe from nosy employees or the prying eyes of hackers who might try to steal it by hacking into seemingly unprotected servers. 

The final step of SbD involves:

  • Looking at the information gathered during steps one and two.
  • Coming up with solutions for issues discovered therein.
  • Selecting appropriate technologies to solve the problem(s) identified during risk assessment and threat modelling.

Why Do You Need SbD?

The SbD model is great for any organization, not just big corporations — even small businesses should pay close attention to the steps of this methodology. Why? Because no matter how secure your Server database environment is, maybe, if you don’t put security first, you expose yourself to unnecessary risks.

Many people think only about traditional external threats when speaking about cybersecurity. Security by Design recognizes that it doesn’t matter how strong a company’s perimeter defences are; if hackers can get inside those walls and gain access to company data, then they will. But as we said earlier, don’t assume that the bad guys have an axe or a gun — you could discover during risk assessment and threat modelling stages that your biggest threat is actually inside your network.

These threats can be harder to identify than external ones; after all, internal employees are generally well-paid and trusted by the organization. Yes, they could become corrupt or malicious, but rogue contractors are more common than full-time employees. The point is that you have to protect yourself from all types of attacks: those initiated from outside of your network and those of someone inside your organization.

User Interface designing is always focused on customers’ needs and demands. It is done in such a way that caters to the ease of users while using a particular product or service. Overall, it can be said that UI design follows the principle of “Form Follows Function.”

A company should understand what functionality a particular product must have because this will help them in designing for their user requirements and needs. If the functionality of the product is clear, then you have to think of how a product will look, where users can find it, and which particular features make it stand out compared to its competitor products.

But, above all, the design of your product matters the most as it will connect you to loyal and long-term customers. We will explore some customer-focused parameters that you should consider before embarking upon designing a new product.

One of the requirements of customer-centric UI design is that the product should be useful and appealing to as many people as feasible. This can be done by relating the look and feel of any particular product to your company’s brand essence or personality. So, if you have considered all these things and have done all the necessary research from the users’ point of view, you can certainly design some long-lasting products or services.

If a business makes its products user-friendly, it will surely get success in terms of greater sales as well as higher customer loyalty. Hence, it is quite clear that superior UI designing directly affects the sales of a product or service.

The 4 Rules of Customer-Centric Design

Enhanced Aesthetics

UI design should provide a beautiful, aesthetic, and functional interface. Most importantly, your product should be creative and attractive to users so that they can easily understand its purpose without thinking twice about it. This is also known as minimalist design because it reduces unnecessary aspects related to a product’s core functionality. So, if you develop an interface that possesses all of these characteristics, you can be confident that your product will be a huge success.

Easy-to-use and Navigate

Every UI designer understands the importance of usability. The way in which users can easily navigate through various features and functionalities of a design must be considered before finalizing it. Usually, users easily understand simple designs, so it is always best to stick to the simple approach to make your design customer-centric.

Moreover, if you want consumers to be able to grasp how a design works, there must be no ambiguity regarding its usage and purpose. This can be done by ensuring that users know how they can get maximum benefits from your product or service.

These are the two main points that can help you design a UI easily navigable and friendly for users. Thus, always keep these in your mind to improve your designing skills.

Easy Maintenance

One additional item is required to satisfy customers: the easy maintenance and operation of the product in the long run. If a product’s life is not that much, then users will not prefer to use it in the future. So, if the company can keep its user-friendly UI designs simple and cost-effective to use over an extended period of time, it can be said that it has produced an effective interface for its target audience.

UI designers must think from the user’s point of view and design easy to maintain features that users can effortlessly use in the future. This will greatly assist in increasing customer satisfaction.

Increased Productivity

User-friendly designs are not only created to make an interface easy to comprehend, but they have many other useful purposes as well. For example, while designing easy-to-use features, the designer must also take care of the product’s purpose. What is the reason behind creating a particular feature? If you are able to answer this question, then it will be very easy for you to create an appropriate and productive, user-friendly interface.

You can’t design a good interface if the user is not happy. This has been true for decades, and it will always be that way as long as people are designing interfaces—especially ones with digital products like websites, apps, or other programs. It’s important to take this into consideration when creating your designs because even though you may only work on one part of an app or website, how satisfied users feel about their experience greatly impacts productivity!


UI design plays a vital role in the development of your product. It can help you win over customers’ hearts and attract more revenue for your company. Any company’s primary objective is to grow. It can achieve this goal by improving the quality of its products and creating a UI design that users love.