The amount of money you withdraw via your payment system will directly impact the success of your business.

Due to payment processing, small businesses face numerous challenges, but dealing with that challenge helps turn a profit. Any time you can decrease expenses or increase revenue, it’s good for your bottom line. Here are seven ways you can do both:

1. Do Your Research

Before selecting a payment system, do some research on your options and what will work best for your business. The Federal Reserve Payment Study offers an incredible amount of information, including details on the average costs merchants pay to accept debit and credit cards. 

This will help you gain a better understanding of the industry standard for merchant fees.

2. Know Your Federal Reserve Rules

The Federal Reserve mandates which merchants can be charged, how much they can be taxed and when they can charge those prices. Merchants who disregard these rules could find themselves severely constrained or completely cut off from payment processing services. For instance, if your business accepts credit cards and you charge more than what the Federal Reserve requires, your processors will likely cut you off. However, even if merchants do follow these rules, they may still be charged higher prices by their processing banks. 

Consumer protection laws also protect cardholders who plan to make purchases with a debit or credit card. If a merchant is charging an excessive fee, the cardholder can dispute it.

3. Shop Around For The Best Rates

Once you’ve decided which payment system(s) is best for your business, you can begin shopping around for the best rates. Most processing companies have a long history of working with businesses just like yours and will offer competitive rates. Getting quotes from two or three different processors should be more than enough to find a deal that’s right for you.

4. Make The Most Of Fees

The fees a processing bank charges a merchant can be expensive, but there are ways you can save money. If your business accepts checks, for example, have the customer pay with a company check. This cuts down on costs associated with processing paper checks and cuts out any risk of bounced payments. Most processors will pass these savings onto their customers.  

5. Offer Discounts For Fast Payment

Your customers typically have 30 days to pay their bills after purchase, so you can set up your payment system to offer discounts for faster payments. This will encourage customers to get the bill delivered sooner and help you get paid faster to collect more revenue on time.

6. Encourage Customers To Pay With Debit

Not all customers carry a credit card, but virtually everyone has a debit card. Encourage your customers to pay with their own money by offering incentives for quick payment or discounts for debit payments. When funds are pulled from a customer’s bank account, it saves processing fees and ensures greater control.

7. Offer A Monthly Payment Plan

Accepting credit cards is difficult for some business owners because their customers can’t pay until they’ve received their monthly statement. Offering a monthly payment plan may be the solution you’re looking for. Processing banks can set up automatic payments that are deducted from your customer’s bank account every month, which will save you time and allow you to receive funds more quickly. If your customer struggles to pay their bill in full, offering a monthly payment plan may be the solution.

Conclusion

The payment processing industry is competitive, and rates can change daily, so business owners must shop around and compare rates regularly. Letting customers know they will receive discounts for faster payments or offering incentives to pay with debit cards instead of credit cards will help keep costs low and maximize your profits.

The number of websites is increasing; it’s crucial to stand out from the crowd with better UI (user interface) and UX (user experience).

But it’s not easy to create suitable user interfaces. It takes time, patience and constant learning with each new project. I’ll try to give you some ideas to create better user interfaces and find the right UX for websites, making them easy to use and more user-friendly.

We will share our ideas about UI/UX on websites as web designers with examples from my works.

What are UI and UX?

In general terms, the user interface (UI) is the part of a website where people interact with it through their actions, such as using buttons to click or scrolling a web page. For example, by clicking on the button “Contact Us,” they email the website owner. Or, by scrolling down on a web page, your browser will load additional content. These are two straightforward examples of user interface (UI).

UX (User Experience) is how users feel when they interact with a specific design or product. UX is closely related to UI, but it’s not the same.

That means UX includes UI and other elements such as:

  • How easy or hard is it to use your website?
  • Are website controls, buttons and links easily accessible?
  • Is it easy for visitors to understand what they can do on a website and how they can navigate through it?
  • Can users move around without making mistakes?
  • Do they feel comfortable using the website, or do they get frustrated?

UX is closely connected to how people use your website and what actions they perform. It’s all about the experience of users on your website. However, it’s not so obvious how you can create good experiences for them. But there are some ideas you can keep in mind when designing your following website.

From Simple To Complex Interactions

Websites used to have only essential user interface elements during the early days of the Internet. For example, on most early websites, people could click on a link or press a button to navigate between web pages. Today’s websites have evolved into more complex designs with additional features like mega menus, slideshows, parallax effects etc.

Websites nowadays are much more than just clickable links to other web pages; they consist of different elements that make them look spectacular and engaging for users. Many designers consider this when creating new websites by adding animations, backgrounds, texts, colours, video content etc.

Based on what you can see above, it’s crucial to think about how complex interactions affect the overall UX of your website. For example, suppose you have just a simple web design with one or two colour variations and no additional elements. In that case, users can easily understand how they have to interact with your website.

On the other hand, if you have a website with lots of animations, parallax effects and features, it may make your visitors feel frustrated when they can’t use them properly. It would be best to keep in mind that the more complex interactions you insert into your design, the more challenging it will be for your users to interact with some aspects of your website.

Start From Minor Changes

In most cases, when people feel frustrated about a website, they want to make dramatic changes to improve their experience. That’s not always the best way to go, and often it costs a lot of money and time and doesn’t give you any exciting results.

It’s recommended that you start improving your website with small changes like:

  • Removing or moving some aspects on your web page
  • Changing their colour, text or font size
  • Changing the font type
  • Deleting or adding animation/transition effects to specific elements

You can gradually improve your website by following this approach. Test your design, gather feedback and, based on it, make changes to create a better UX for users. This way, you’ll prevent yourself from making unnecessary significant changes that will cost more time and money.

Conclusion:

The first step to creating a better UX on your website is to think about the user before designing it. Spend some time reading articles and research, find out what works for users and what doesn’t. Keep in mind that using sound design techniques will only get you so far. The most important thing is knowing your audience well.

A successful online store is the only way to go for your business. Not only can you reach a wider audience, but you can also do it with less money and time than traditional marketing.

Don’t believe us? Just look at how many people shop on Amazon compared to those who shop at physical stores. Even though several areas of retail are struggling, e-commerce is on the rise. Year over year, Amazon has more than 30 million visitors each month – even during the holidays – and that number is still increasing!

E-commerce success isn’t a secret, but many businesses fail to launch an online store because they don’t know where to start or what to do with their website. It doesn’t help that there are hundreds of e-commerce solutions out there to choose from – but don’t worry. We have created a 6-step guide to help you launch an online store.

1. Target audience  

Don’t just jump in without knowing what your potential customers are looking for. Instead, look at competitors and make sure that there is room for improvement to attract more customers and keep them coming back. When planning your strategy, take the time to fully understand who your target audience is and how they will interact with your business. Also, think about the best way to promote and advertise what you offer online.

2. Create an attractive website

Your website’s design is important, but it’s also equally important to make sure that your site is easy to navigate and easily findable on search engines like Google and Bing. Avoid using flashy themes that will make your site slower to load; instead, invest in templates that are modern looking with lots of white space.

3. Promote your online store

Marketing is absolutely essential when it comes to launching an e-commerce website! You can’t expect customers to find you unless you market your online store in the right way. In addition to creating a website, make sure that you create an email newsletter and use social media platforms like Facebook and Twitter to promote what you offer.

4. Offer incentives

Incentives can be a great way to get people interested in your products and services, especially when they’re looking for something new. If you have a newly launched online store, it’s not likely that customers will know about what you offer or how to find it on the Web. By offering incentives, like free shipping for example, you can get their attention and even encourage them to tell others about your business.

5. Respond quickly

Even though there is an increase in online shopping, there is still something to be said about the kind of service you get when you shop at a physical store. Customers like knowing that they can contact someone if they need assistance with anything and expect a quick response. Whether it’s over your website or social media page, make sure to keep customers informed about what is going on with your business.

6. Keep it legal

Online stores are only successful if they are legally sound. If you happen to sell items that violate copyright or patent laws, you could face serious penalties – not just from the government, but also from customers who feel cheated. Make sure that all of your products follow federal regulations and do not infringe on the rights of others.

The most important thing to remember about launching an online store is that you can’t do it alone. It takes a team effort with everyone pitching in to make sure that it’s successful.

And that’s not all! 

Once your online business takes off, you’ll have to think about how you are going to take it to the next level. With so much competition out there, it will take more than just a customer- focused strategy to keep them coming back month after month.

This software development process refers to the different phases of building software. When we talk about one stage, we mean all the activities and tasks to complete that particular phase successfully. The phases consist of:

Requirements Gathering: In this stage, user requirements are gathered mainly through interviews, workshops, and other team meetings.

Analysis: In this stage, the requirements analysis determines if the software meets the feasibility of requirements. The feasibility study includes a cost-benefit analysis as well as a risk analysis. This involves the usage of tools such as QFD, function point count etc.

Designing: In this stage, the structure of the proposed system is designed based on requirements gathering and analysis.

Developing: In this stage, implementation takes place. This includes coding any changes to meet design specifications and writing test cases for checking implementation functionality.

Testing: In this stage, the developed software is checked against the requirements and design specifications laid out in earlier stages.

Deploying: In this stage, the software is released for use. It may be deployed on a real-time production system or the development environment itself.

In a nutshell, all these phases are summarized as follows: 

Requirements Gathering ⇒ Analysis ⇒ Designing ⇒ Developing ⇒ Testing ⇒ Deploying.

Different Types of Software Development Methods?

There are two major types of Software Development Methods, Waterfall Methodology and Agile Methodology.

Waterfall methodology can be defined as a sequential approach to application development. It is called a waterfall since it represents the flow of water falling from one level to another.

Waterfall development implies strict order in which the phases are completed. The waterfall methodology is known for its comparative stability and predictability. It’s easy to track the progress of projects when following the Waterfall Methodology since it follows a simple sequential flow of well-defined events. However, this might not be liked by some project managers or stakeholders.

The waterfall methodology is suitable for large scale projects that involve complicated procedures. It can also be used when the cost of changes in requirements during project development could be very high.

On the other hand, Agile Methodology can also be defined as an iterative and incremental approach to application development. It’s called agile because it focuses on establishing an initial design which is then iteratively improved upon.

The agile methodology can be used for small scale projects or projects involving requirements that are not entirely known at the beginning of the project. It’s suitable for small teams where frequent interaction with team members and clients is needed to progress a project.

The dynamic nature of Scrum allows re-prioritizing backlog items and adapting to changes that might be required during project development. The major drawback of agile methodology is that it does not provide any documentation for the developed application.

What Are The Different Tools Used In Software Development?

Following are some of the most commonly used software development tools:

Coding – Many programming languages are used for developing applications. Some of the most common ones include Java, C++, .Net (C# and VB), Python, JavaScript etc.

IDE – An IDE is a software application that provides all the features required to write computer programs such as debugging tools, text editor with auto-completion functionalities etc.

Version Control System: It is a tool for version controlling documents and other files. This helps keep track of different versions of the code being created by different developers on a project. Version control systems bring in many benefits such as undoing changes, reverting to older versions etc.

Issue Tracking System: An issue tracking system manages bugs and tasks. It helps track all the issues developers face during software development, their priority level and how long it would take to resolve each issue.

Testing Tools: Testing tools are used for testing applications while they are being developed. These tools help evaluate an application’s performance, detect errors, monitor the status of tests and control the distribution of test tasks.

Conclusion:

Software development is a process that transforms the requirements and specifications of an application into working, efficient and user-friendly software.

The Software Development Model defines the order in which all these phases should be completed while following a specific methodology such as Waterfall or Agile. Furthermore, it is essential to understand that each software development model has advantages and disadvantages depending on the application’s requirements.

As an Android developer, it is essential to know the visual design considerations in developing an app. Some users may not use an app if it lacks aesthetic qualities; however, too much emphasis on visual elements can undermine the application’s usefulness.

This article focuses on some simple guidelines that you can follow when designing your app. Developers sometimes do not like to be concerned with the aesthetics of their applications, but there are some essential things to know about how apps work aesthetically. Understanding these considerations can help you create an application that is both functional and beautiful.

All Android developers need to understand what makes an excellent design to create an app that will please users visually and be easy to use. Aesthetic qualities are just as crucial as functional ones. The appearance and aesthetic of the interface can shape a user’s first impression of an app, as well as their desire to use it, and even whether or not they want to share it with others.

The following design considerations should aid you in properly designing your Android applications for optimal user experience.

Skeuomorphism vs Flat design:

As of 2014, Android apps are trending towards flat designs with minimal decoration and a focus on simple, clean interfaces. The “Material” style guide released by Google in May 2014 recommends using a flat UI design with primary colours and typography-based icons rather than skeuomorphic style elements popularized by Apple.

Google’s “Material” design guidelines provide many commonly used UI patterns for Android. However, skeuomorphism is not dead yet. Some applications still use skeuomorphic elements to convey meaning to users.

In general, skeuomorphic interfaces require more effort because they have to learn a new visual language. There are still a number of applications that rely on skeuomorphs, and they do so successfully. Learning to recognize good examples is vital as an Android developer because users will not be familiar with certain designs.

Drawables, layouts and densities:

When designing an Android application, all images must be optimized for the device on which they will appear. These images should also ideally be scalable so that they can be resized as necessary. This is especially important for text which may need to be shown at different sizes during the application’s lifespan.

Drawables:

Resources in Android are typically images or shapes that can be used with views. An application will have differently drawable for each visual state of the idea, such as when it is selected, pressed, disabled and enabled. Drawable images are usually provided in .png format, but other options are available, including animated files that may contain more than one image.

Layouts:

A layout controls how a view is displayed on the device’s screen. A LinearLayout, for example, arranges ideas in a single column or row. An application may also use a RelativeLayout to define where views are placed relative to other thoughts or even themselves.

Density:

The pixel density of an Android device refers to how many pixels are used per inch on its display. For example, a device with a higher pixel density will be crisper than one with a lower resolution. This means that images must be scaled on devices with high-density displays to remain the same size as the original image. An application will need different versions of all photos to ensure that they look sharp on all devices.

Conclusion:

Creating beautiful applications that are also functional is an essential consideration for every Android developer. The best apps look good and feel great to use, and it’s helpful to know about the concepts behind their design when creating your apps.

Designing an application with aesthetic appeal is essential for emphasizing certain app features and acts as a significant factor to make it familiar to the user. Aesthetic qualities are just as crucial as functional ones. Negative App Store Reviews (ASRs) can impact a user’s ease of use, their desire to continue using the app, and even whether or not they want to share it with others.

Technology advancement is a significant contribution to economic growth, as it transforms society’s way of living and working. This article explores some of the concerns that influence consumer purchasing behavior, as well as some issues that impact consumers’ buying decisions. Then it provides examples from different cultures to support those points.

In every marketer’s mind, new product development is a priority. The new product should meet the needs of the consumers and have an effective marketing strategy so that customers can accept it from different cultures. To ensure this, some factors need to be considered when developing a new product.

Offering convenience and availability:

Different products or services have different characteristics. While some products are simple and need little maintenance, other products require the consumer to dedicate a significant amount of time and material to be used efficiently.

For example: ‘Kleenex’ brand tissue is very convenient and easy to use since it needs no water or washing machine. However, for an electronic device such as a laptop, the consumer has to think more of its maintenance and availability for spare parts.

Choosing a targeted market:

Marketers need to consider the demographic (e.g., age, income, etc.) and psychographic (e.g., personality, values, attitudes, interests) characteristics of the potential consumers before launching a new product in the market. These factors will help marketers identify the targeted market.

For instance, when Pepsi started selling diet Pepsi, it directed its advertisements toward women since they were the primary target consumers for diet products. However, when Coca-Cola introduced Coca-Cola Zero in 2004, it made its advertising campaign more inclusive by focusing on men and women of all ages.

Selecting the price:

When setting up a new product’s price, marketers need to consider both internal and external factors. For example, it is more likely that the marketing department will set its initial price point higher than its expected profit margin for an established brand.

This helps keep competition away from the market. On the other hand, a new product from an unknown brand usually has no choice but to keep its initial price low. If the marketer makes any mistake in setting the price, it will be difficult for customers to accept that product later on. In addition, if a product is too expensive for customers, they will not buy it. However, in case of a discount or promotion, customers may be motivated to purchase the product.

Offering effective customer service:

In today’s highly competitive market, marketers need to provide their customers with high-quality services such as on-time delivery and good customer care response. This will not only prevent dissatisfaction among customers but also increase their loyalty to the brand.

For example, in 2003, when Starbucks launched Via instant coffee, it announced a 1-minute response time for any customer enquiries. Later on, its customer service improved by allowing customers to spend $1000 or more to get premium membership.

Effective distribution channels:

Distribution channels enable marketers to sell their products efficiently. Besides offering convenience to customers, distribution channels need to deliver the whole range of products and services while maintaining good relationships with suppliers and clients.

For example, in 2006, Tesco provided its online shopping service through ‘Tesco Direct’. This enabled the supermarket chain to increase its profit margin and efficiency while expanding its product line. On the other hand, Apple’s iTunes store is an online music market that allows customers to purchase and download songs, movies, TV shows, games, apps, etc.

Developing clear strategies:

Marketers need to develop clear strategies of how they will deliver their new product or service before bringing it to the market. Marketers should also create a list of possible risks and how these can be overcome. For example, if the product is substandard, it needs to have excellent after-sales service. Other potential risks include pricing issues, branding problems, etc.

Conclusion:

New product development is a complex process of combining creativity, research, and technological innovation. It requires both marketers and R&D managers to work closely together to find new ways to satisfy customers’ needs.

One common mistake that some marketers make is to look at the ‘big picture’ without considering any details or specifics. Therefore, before marketing managers develop new products for their clients, they need to gather as much information about the market as possible.

Additionally, marketers need to consider external factors such as political, economic, social, and technological aspects before developing a new product. If companies fail to take these factors into account, it will be difficult to survive in the market.

Finally, marketing managers need to keep in mind that their product will only be successful if it can provide high value for customers. Therefore, marketers should listen to their client’s feedback and learn from them before coming up with new products or services.

It is a very important step in attracting visitors to your site. People searching for your kind of business want the basic information right away, not lots of scrolling.

Creating a great landing page can be as simple as using the basics: logo, good copy and easy-to-read content. But you also may consider adding things like video, photos and an email sign-up. Keep it simple but professional looking.

When designing your landing page, you don’t want to overwhelm the visitor with too much information. You just want them to click on your site or blog post relevant to their search, so be sure to include just enough information about what they are looking for.

When should you have a landing page?

A landing page can be used when your business offers multiple products or services. For instance, if your business offers several different kinds of software packages, it might be best to have each product featured on its landing page—one for software package A, one for package B, etc.

Create a landing page to test interest in a new product or service that you’re considering providing if you prefer to learn more about your firm or service. For example, if you are thinking of starting an e-book campaign for your business but aren’t sure if people will be interested, it might be best to do some market research first and ask for their input. In this case, you may want to create a landing page asking for email addresses from people interested in the e-book campaign. This way, if you do decide to go ahead with it later on down the road, you already have a list of emails that you can contact and send your launch information out to!

Creating a landing page can be a very cost-efficient and low-cost method of marketing your business. They can also help you to better understand what your customers or potential customers want, and they provide an excellent opportunity for new visitors to sign up for emails so that you can contact them later on down the line when you have something truly special to offer (for example, that e-book campaign).

How can you create a landing page?

There are many different landing page creation tools available to assist you in creating your pages quickly. Some are completely free, while others need payment. Few of them are free, while others require a fee. Start by searching the internet for “landing page” or “landing page software.” There are many options available to you!

Next, try creating your landing page using one of the tools mentioned. Focus on trying to design something simple yet professional looking. Think about what your visitors may be looking for when they land on your page, and make sure that you provide only the most relevant content. Once you have a great-looking landing page, you can direct your new visitors to it through an email campaign or social media post.

Why should you pay someone to make your Landing Page for you?

If you feel like the design and layout of your landing page is far too important to leave to chance, then it may be worth hiring a professional web designer and/or graphic designer to make one for you. A good landing page can make all the difference in getting visitors to continue onto your website or blog post—just as a bad one can make them leave without a second thought.

Before you invest in hiring a designer, though, make sure that your landing page is something that will truly benefit from the work of professional graphic designers. Landers are crafted to be very specific—the goal is to get visitors to click on your link or sign up for your site’s email newsletter. It takes time and experience to create an effective one, so if your business doesn’t need this type of specific marketing, it might be best to just try creating one yourself!

What’s the bottom line? A landing page is a method to get visitors to sign up for your newsletter, download a whitepaper, read a blog post or watch a video about your particular product or service. In other words, it’s an opportunity to turn people into leads and potential customers! 

Software can be differentiated from one another based on several factors. These include functionality, the purpose of the software, usage requirement and popularity, all combined with its cost and security concerns.

Functionality:

Software can broadly be classified as application software or system software. Application software refers to a program that helps in solving a specific problem and is designed for a specific task. System software refers to software that helps run computer systems or provides an interface between hardware and the user.

System software consists out of system utilities, device drivers, operating systems and application programs. On the other hand, application software is divided into two sections: desktop application software, which pertains to software used on personal computers and web-based application software, which are programs that run on websites.

Software can also be differentiated by the operating systems they run on. Each type of software serves a special purpose, thus creating different types of software, with each having its own importance attached to it.

Data security:

For any data security-related software, data loss prevention is the mechanism by which the software makes sure that important information is not lost. Information has become a crucial part of daily life, and without it, many problems may arise, including finance, time management, etc. Thus, these types of software are extremely important for both organizations as well as individuals. The only way to prevent these problems is by using software that keeps track of important information and alerts the user whenever this information is lost or misplaced.

Software serving the purpose of managing data, for example, include backup software, which backs up crucial data in case it gets damaged and recovery software that helps in rebuilding a damaged file. File security is given utmost priority, so the backup software also allows for storing data on more than one medium. Security can be provided by encryption or through other means that involve transforming data into an unreadable format, thus preventing it from getting accessed by the wrong hands.

Security can also be provided in different ways where people are given restricted access to certain information. Online security aims to protect the information retrieved online, which is why it protects against viruses and malware.

Usage requirement:

The purpose for which software is used also determines how it should be classified. For instance, certain programs can be categorized as business or industrial based on their usage requirements. Thus industrial software might aid in running an industrial plant, whereas business software might be useful in managing finance and marketing.

Software can also be classified based on the operating system they run on. For instance, software used for running personal computers such as Windows 8 would be considered desktop-based software. In contrast, web-based services such as Gmail or Hotmail would fall under web-based application software.

Popularity:

Software is more likely to become popular if it serves a purpose that everyone needs. Also, the more useful the software is, the higher will be its popularity amongst users. The software also becomes popular due to external factors, including name recognition of the brand, media advertisements and word of mouth publicity. These are all important factors in making sure that people become aware of software and its usefulness to society.

Software is made available for free or at a price; therefore, it also becomes popular if it costs less than other similar applications. The cost should be reason enough for people to buy the application. However, the best-case scenario would be that it is available gratis as users will have no requirement to part with their money to avail software. 

It also becomes popular if it plays a pivotal role in solving issues or reducing other users’ problems. This is why software companies keep coming up with new application packages because they want to ensure that their existing customers are completely satisfied and thus return for more. New applications solve problems that existing solutions do not, and they become a hit among customers.

Conclusion:

Software is a very popular piece of technology today, and it is integral for almost every application that involves the use of computers. The more useful it becomes, the greater will be its popularity amongst users who will make sure to spread the word around about how useful it is. This, in turn, increases sales which makes software companies happy since they can then earn more money through the sale of their products. 

Software is also very important as it has become a necessity in almost every application, and since there is such a wide range, consumers will always find something they need.

Monetizing your mobile app is one of the essential parts of its journey. When you’re initially designing an app, monetization might not be at the forefront of your mind – who needs to think about charging money when they’re still busy conceptualizing their next big idea? Before you know it, you’ve got users flocking to your service, and you need to keep on top of things – if only so the shop doesn’t run out of stock.

But there are so many ways to drive revenue from an app, some more obvious than others. Here’s five that will help you turn your app into a cash-generating machine.

  1. In-app Advertising

Letting people pay for extra features or content within your app might work okay, but it’s not going to get rich overnight. Why not supplement this revenue by introducing ads into your app? This is an exceptionally sensible option for companies that already have a popular desktop website – an advertisement on the mobile version of their site might not do much harm, and it could be incredibly lucrative.

If you’re going to opt for in-app advertising, bear in mind that it’s got to add value to your app – if users don’t like the idea of it, they won’t want to use your app. And you’ve also got to think carefully about ad placement. There’s nothing worse than downloading a new game and then finding that the only way you can play it is by waiting five minutes for an advert to load before you can press ‘play’.

  1. Using Your App As A Platform

This one works particularly well if you’re trying to sell a service – rather than a product. If you’re offering, say, an email marketing solution for small businesses, don’t try and convince people that they need it on their phone as well as their computer. Instead, focus on the app’s functionality – make it worthwhile even without an internet connection, and provide a smooth user experience. But you might find that this strategy works better on some platforms than on others – if your app caters to workaholics who don’t ever want to stop using their phone, then building it as an extension of your desktop website might be the way to go.

  1. Sell Ad Space

Letting people pay for extra features or content within your app might work okay, but it’s not going to get rich overnight. Why not supplement this revenue by introducing ads into your app? This is an exceptionally sensible option for companies that already have a popular desktop website – an advertisement on the mobile version of their site might not do much harm, and it could be incredibly lucrative.

If you’re going to opt for in-app advertising, bear in mind that it’s got to add value to your app – if users don’t like the idea of it, they won’t want to use your app. There’s nothing worse than downloading a new game and then finding that the only way you can play it is by waiting five minutes for an advert to load before you can press ‘play’.

  1. Form Alliances

It is worth keeping more than one string to your bow – striking agreements with other companies may allow you to generate revenue through several sources. You could, for example, partner up with an app development company to create more sales of your premium features – or you could make money by way of referrals. If another company doesn’t have the resources to develop their apps, you might be able to set them up with some deal that means they earn some cash every time someone downloads one of your apps.

  1. Promote Affiliate Products

This is a good way for other sites to generate revenue from visitors – but it could work well even if you’re looking for different ways to monetize your app. Not everyone who uses your app will have been drawn in by the content that you’ve provided. If you’ve got links to an online store, say, why not set up some commission system where any sales resulting from your app are put straight in your pocket?

Conclusion: 

It’s key to remember, though, that none of the five methods to monetize your app is quick fixes. You might have to spend some time building up a reputation before you start using your app as a platform, for example, let alone making money on it – but if you’re prepared to put in the effort, there are some great rewards on offer.

From company to company, depending on its capital, what are the expectations from the funding and many other factors?

This quick guide can help you understand different types of Startup funding & give your business better insight into the details of each one of them.

Early Stage: Seed Funding

Startups with low capital looking for funding make use of this option. Often termed “Seed” funding, it is also called venture funds, angel investments and bootstrapping.

If you run a company in this sector, you’ll need to build a product or working model to enhance your chances of receiving funding for it.

No or minimal initial capital is required under this form of funding. Besides that, no major formalities are involved either. It is slowly gaining popularity among new businesses as many entrepreneurs believe that this funding type can help them save money on legal & administrative fees and other related costs.

This form of funding is provided by an individual or a group of people, usually called angel investors or seed accelerators. These individuals receive equity stakes in the business along with the founders.

Seed Funding

Seed Funding involves a lot of risks. Large or established Venture Capital funds do not get involved in this form of funding because it is more likely that the business fails due to being under-funded and hence less prepared for all the challenges out there.

This funding type follows a simple pattern: one party offers money to another party in exchange for some equity. It is often fixed as an interest rate. The other terms & conditions vary from business to business and the nature of the investment.

The first seed funding round happens early before starting up your own company or even developing a product/service prototype.

Series A

After completing the Seed Funding, if your startup can show growth potential and meet investors’ expectations, it is time for Series A.

Series A or Initial Public Offering (IPO) type of funding is provided by Venture Capital funds, Private Equity funds and Institutional Investors. This round can take a while to complete as it involves a lot of paperwork, negotiations & legal formalities.

At this stage, the company is expected to have an established product or a proven model that can be profitable for investors.

On the other hand, it should also have proved itself capable of meeting its financial obligations and should not require additional investments from seed funds or other parties.

Series B

Startups that are looking for funding after passing through an initial stage successfully make use of this option. Series B funding is provided by Venture Capital funds, Private Equity funds, Institutional Investors and angel investors.

A series B, the businesses have a proven track record, and they have been running successfully for quite some time now.

The companies looking for Series B funding are expected to have a clear plan for exponential growth, which will provide returns on investment to the investors and good profits.

Series C

After series B, startups move onto this round of funding to gain further capital and support from Venture Capital funds, Private Equity funds and Institutional Investors. This round is also termed as “growth or late-stage funding”.

Series C funding involves a lot of risk for the investors. This is the last major round of investment before an IPO (initial public offering), which means that if your company fails to get positive results in this round, it would be almost impossible to survive further rounds.

A Series C, companies are already generating good profits from their existing products and services. However, they have plans to expand their service/product offering in newer regions or countries to increase the market share of the company & get more investments for future expansion.

Conclusion:

Although each of these stages is an excellent platform for businesses to develop and expand, it is essential to remember that the majority of new firms fail after 3-5 years due to nonpayment of their financial obligations.

Apart from meeting all the needs required for survival, compa\nies should also aim at creating a huge pool of investors or funds under their wings to support the businesses in times of crisis.

Entrepreneurs must be ready for these stages since opportunities are not very common, especially at the early stages when your business has just started. If you have high ambitions & eventually want to expand globally, then accepting seed funding at an early stage will not be a clever idea.