Marketing is an activity of planning and executing the distribution, promotion, and pricing of products and services that satisfy individual and organizational aims. Market research is the act of identifying, anticipating and satisfying customer requirements profitably. It provides:

  • Information about customers, including their behaviour, preferences, needs or wants.
  • Market size or forecasts of the same.
  • Opportunities for new products, services and ways to organize production.

Types Of Market Research:

Primary Research:

This is the gathering and analysis of data through surveys and interviews. You can do primary research in person or by telephone, mail or other electronic means. This type is the most expensive type of research but the most accurate.

Professional market research firms best do primary research with experience in the field. This can also be done with focus groups or interviews using experts in the specific area you are conducting research.

Secondary Research:

Secondary research is created from information that has already been gathered and published somewhere else. This type of research is the cheapest way to get information, but you must know where to find it and analyze it.

There are many secondary resources available for free or by subscription on the Internet. Examples of these are government or private reports, company brochures, or annual reports. Surveys done by other companies can also be used as a source of secondary research.

  • More expensive than the collection and processing of secondary information but yields more accurate results.
  • It can help to determine what questions should be asked in a survey or interview.
  • It can help identify new trends and opportunities for business.
  • When done poorly, it costs you money and wastes time at best and puts your business at risk at worst.

Example:

The best example of the importance of market research is Coca-Cola. At one point, they were losing sales to another company that had created a new version of Coke with no authentic flavour but a sweeter taste. Once Coca-Cola finally realized what was happening, they eventually came up with New Coke which became as popular as their original drink. Market research would have helped them know that what the other company was doing could be appealing to customers and that people wanted something with a sweeter taste.

What Are The Advantages Of Market Research?

Market research has many advantages for organizations, both large and small. The most crucial thing market research does is help you evaluate the existing market. By taking the pulse of your customers, you will be able to reduce risk by avoiding the pitfalls of launching a product that no one wants or needs. The second thing it does is help firms develop new products and services for existing markets.

What Are The Disadvantages Of Market Research?

For many companies, conducting market research can be costly, but it is relatively simple to do. You will need the right tools from completing surveys, analyzing trends, and preparing presentations for your team or clients. Fortunately, there are many market research software options available at affordable prices.

Market research can be time-consuming and repetitive, so an easy-to-use program can save you valuable time by automating the more mundane tasks.

Before selecting a market research software program, determine your exact objectives, from conducting surveys online to compiling data from various sources into one report.

Conclusion:

Market research is a powerful tool to help your business grow and develop new products to meet your customers’ needs. The need for market research becomes more important, especially in forecasting future trends within the economy. This is because it will assist with analyzing complex data sets for finding newer patterns along with helping you make informed decisions about the market.

In conclusion, market research is a tool that business owners should use to help them with expanding their businesses and, in the process, provide the necessary information to support a decision-making process.

You’ve undoubtedly been at this for a while as a professional web designer and have learnt all there is to know about what makes a good website. Your first site was likely built years ago (or not long before mobile exploded). You feel like you’re an old pro now: your sites are clean, stylish, and load quickly. You can code in HTML and CSS like a ninja, you know the latest web design trends, and your last website got 300% more traffic than it had in its previous incarnation. So what’s left for you to learn?

Quite a bit. Don’t worry; we won’t be spouting off about responsive images or SVG just yet. We’re going to familiarize you with some of the less obvious things that we see every day and feel like we should address for all designers and business owners. These tips can help you get closer to making your next project a success, no matter who it is for.

1: Designing for mobile isn’t enough

We’ve been told for years now that we need to design for mobile. Almost everyone has heard the stories about the number of people who access the internet via smartphones and tablets. Still, few understand just how important it is to think about this tiny screen size when creating a new site.

The thing is, it isn’t enough to simply resize your page or figure out where you want your call to action buttons to go. You need a site that is completely designed with a mobile experience in mind. That’s why we urge every client to hire us for the entire design process instead of attaching themselves to someone who focuses on putting their content on a new website and calling it a day.

Ideally, you’d want information hierarchy, legible text, and call to action buttons that are large enough for you to tap or click on. It would be nice if the image quality of your site displayed crisply on a retina display, but let’s face it. Unless you’re selling something specific that requires huge images, this will not happen very often. We’ve been conditioned to think that a site needs to look great no matter what platform it’s being viewed from, and this simply isn’t the case anymore.

2: It’s not just for you

Your website might have been built with a wonderful design in mind, but did you ever stop and consider how your potential customers would find it? How about if someone is trying to search for you using Google and doesn’t know exactly how to spell your name? Or perhaps you created a blog and wrote about something related to your business, but it just didn’t get noticed.

Search engine optimization (SEO) can be the answer to all these problems. Even if potential customers are having difficulty finding you, you can situate yourself at the front of their minds by using keywords and phrases they might search for. In many cases, it’s better to be found on page two rather than not being found at all. We truly believe that a smart business will always invest some of its time and money into this area because it is so important.

3: Your website wasn’t built in a bubble

As web designers, we work with all kinds of businesses that do cool things. Whether you’re trying to sell clothing or coffee, it’s important to remember that what customers want may change on any given day based on the news, their moods, and who knows what else. If you have a news feed on your website, use it! If you’ve created an array of products or services that are all relevant to different clients, that’s even better.

The point is that firms with a genuine product will generally do well when they are in touch with their clients. Frequently these days, people want more than just a static site that offers nothing more than what they’re used to. People like feeling like they are part of something bigger when they visit your website, or at the very least feel that there is some real insight into the company and its people.

We’ve seen it repeatedly happen: businesses start with great websites and solid content, but as time wears on, they appear to lose interest in keeping things fresh and engaging. In these cases, it’s usually because the original web designer wasn’t involved in the company anymore or simply didn’t have enough time to keep up with their updates.

What we’re trying to say is that you should always be a part of your website, even if you hire someone else to build it. Whether it’s keeping up with our company blog, Facebook page, Twitter account, or anything else related to your website, it should be something that you care about and are willing to invest time into.

From company to company, depending on its capital, what are the expectations from the funding and many other factors?

This quick guide can help you understand different types of Startup funding & give your business better insight into the details of each one of them.

Early Stage: Seed Funding

Startups with low capital looking for funding make use of this option. Often termed “Seed” funding, it is also called venture funds, angel investments and bootstrapping.

If you run a company in this sector, you’ll need to build a product or working model to enhance your chances of receiving funding for it.

No or minimal initial capital is required under this form of funding. Besides that, no major formalities are involved either. It is slowly gaining popularity among new businesses as many entrepreneurs believe that this funding type can help them save money on legal & administrative fees and other related costs.

This form of funding is provided by an individual or a group of people, usually called angel investors or seed accelerators. These individuals receive equity stakes in the business along with the founders.

Seed Funding

Seed Funding involves a lot of risks. Large or established Venture Capital funds do not get involved in this form of funding because it is more likely that the business fails due to being under-funded and hence less prepared for all the challenges out there.

This funding type follows a simple pattern: one party offers money to another party in exchange for some equity. It is often fixed as an interest rate. The other terms & conditions vary from business to business and the nature of the investment.

The first seed funding round happens early before starting up your own company or even developing a product/service prototype.

Series A

After completing the Seed Funding, if your startup can show growth potential and meet investors’ expectations, it is time for Series A.

Series A or Initial Public Offering (IPO) type of funding is provided by Venture Capital funds, Private Equity funds and Institutional Investors. This round can take a while to complete as it involves a lot of paperwork, negotiations & legal formalities.

At this stage, the company is expected to have an established product or a proven model that can be profitable for investors.

On the other hand, it should also have proved itself capable of meeting its financial obligations and should not require additional investments from seed funds or other parties.

Series B

Startups that are looking for funding after passing through an initial stage successfully make use of this option. Series B funding is provided by Venture Capital funds, Private Equity funds, Institutional Investors and angel investors.

A series B, the businesses have a proven track record, and they have been running successfully for quite some time now.

The companies looking for Series B funding are expected to have a clear plan for exponential growth, which will provide returns on investment to the investors and good profits.

Series C

After series B, startups move onto this round of funding to gain further capital and support from Venture Capital funds, Private Equity funds and Institutional Investors. This round is also termed as “growth or late-stage funding”.

Series C funding involves a lot of risk for the investors. This is the last major round of investment before an IPO (initial public offering), which means that if your company fails to get positive results in this round, it would be almost impossible to survive further rounds.

A Series C, companies are already generating good profits from their existing products and services. However, they have plans to expand their service/product offering in newer regions or countries to increase the market share of the company & get more investments for future expansion.

Conclusion:

Although each of these stages is an excellent platform for businesses to develop and expand, it is essential to remember that the majority of new firms fail after 3-5 years due to nonpayment of their financial obligations.

Apart from meeting all the needs required for survival, compa\nies should also aim at creating a huge pool of investors or funds under their wings to support the businesses in times of crisis.

Entrepreneurs must be ready for these stages since opportunities are not very common, especially at the early stages when your business has just started. If you have high ambitions & eventually want to expand globally, then accepting seed funding at an early stage will not be a clever idea.

Every business should have an app, but do you really need one?

In short, yes. The customer expects convenience and information at their fingertips; mobile apps are becoming crucial to businesses’ marketing strategies. 

Before we dive into why they’re a must-have for your business, let’s explore a few different types of mobile apps so you can decide which type would be best for your marketing strategy.

6 Reasons Your Business Needs An App

1. Website Traffic- Do more than just drive traffic to your website; capture them with push notifications, text messages, and email reminders about deals or promotions running on your site. You can also upsell and cross-sell products or services through catalogues of digital content within the app itself.

2. Market Reach- Whether you’re a local business or an international corporation, mobile apps allow customers to connect with your business regardless of their location. Similarly, they offer users several hours of entertainment or productivity per day, increasing the time spent on your app.

3. Customer Loyalty- Give customers the chance to receive exclusive content and deals by opting for push notifications or SMS messages via your app. You can also create loyalty programs and reward users for increasing repeat sales.

4. Brand Association- Your target audience has a public image associated with your brand, so make sure that impression is positive by providing the best user experience and features available. Achieving an attractive design requires hiring professionals with graphic design backgrounds or expertise in UI (user interface) and UX (user experience) design.

5. Sample Products- Allow customers to try before buying by enabling them to “test drive” your products or services. If they like it, there’s a much greater chance of them buying from you repeatedly.

6. Appreciation- Customers will appreciate the extra convenience and information made available to them with your app for their smartphone or tablet. A robust mobile presence helps your brand stand out in the digital world and is a great way to gain exposure.

5 Ways Apps Help Your Business Reach The Next Level

The next level in your growth means more customers and more money– having an app will help you do just that! Apps allow users to use essential features on the go, making them a great addition to any business’s marketing strategy.

1. Product Demonstration- Leave sample products at popular locations for customers to test out. The app will help you track which products get the most attention, and this data can be used to determine future product lines or strategies.

2. Appointment Booking- Allow customers to book an appointment with your business through the app, making it easy for them to schedule a convenient time.

3. Sales and Deals- Allow customers to purchase your goods from anywhere at any time with a simple push of a button in an app. You can also include exclusive deals and discounts that are only available through the app so that they don’t have to search for them on your website or via email.

4. New Product Updates- Use your app to inform customers about the latest products and services you have to offer. You can even include promotional images, videos, time-limited deals, and more to catch their attention.

5. Upcoming Events- Customers are very likely to download travel or event-related app if they are interested in attending. This is because they want to get the most out of their trip or vacation, and the apps give them access to all kinds of helpful information.

Conclusion:

Consider hiring a team of specialists to develop your own app if you don’t have the time or resources to do it yourself. They’ll work with you all the way through to develop a customised mobile strategy that will help your company’s presence expand in today’s fast-paced environment. 

Apps can be used as tools for product demonstrations, appointment booking, sales and deals, new product updates, upcoming events, social media connectivity, and more–so don’t wait any longer! The sooner you get started developing an app for your business, the easier it will become to reach customers.

When it comes to marketing your new mobile app, you can’t just rely on great App Store and Google Play reviews. You need a good press release as well.

A press release is a brief news article submitted to the media. It aims to attract attention to generate coverage from newspapers, magazines, and TV channels.

Typically a press release will include only 4-5 paragraphs, which are formatted like an article. It would help to choose the right subject to interest journalists at prominent publications and smaller bloggers alike. 

Here’s what should be included:

The headline – Tells who it’s about and what event you’re announcing.

How big is the announcement – It helps editors figure out if they should run it in the paper or add it to their blog.

News angle/hook – What makes this newsworthy? For example, if your release talks about a new app that helps people find good schools, then the news angle shows how the economy has improved in recent years as parents can now afford to live in better neighbourhoods.

A quote – This must be from someone authoritative on the subject matter. But don’t make it too long and tedious.

How you can reach them – Include all contact information such as phone number, email address, and even social media handles.

What Goes Into A Successful Press Release For Your New App?

There needs to be some sense of urgency for this event or product launch. You want readers/viewers to perceive a need here because they won’t care otherwise. Why should they care? 

Keep your product out of it until the end, when you state your goal with this announcement (more orders).

How to Publis?

Your press release should be written in 300 words and keep all contact information on the first page so that they have access to it as soon as possible. There are several essential steps to take:

  1. The first step is to choose which publication(s) you’d like your article reviewed by
  2. Next, find out the name of the person who edits the coverage about your product/service and contacts their assistant directly.
  3. Ask if they would be interested in watching your press release. 
  4. If yes, then get back in touch with their assistant and arrange a date/time when you can send it to them.

How Can You Be Sure Your Press Release Will Be Successful?

Make sure every link back to your product has the “.com” after it, rather than the actual website address with no suffixes or alternative endings. The reason is – search engines like Yahoo don’t recognize this as an official web address; instead, they consider it spammy or possibly even malware, so be careful when submitting yours online and double-check for errors.

Your goal here is more orders, not lots of views/reads, which you may want to use to your advantage anyway. Make sure to include all relevant .edu websites because students are the most likely to try out new things and share them with their friends. 

You may also want to cross-reference your article on similar platforms like Reddit, Tumblr, Diigo, Stumbleupon., etc. You can get people talking about what you do online through word of mouth.

How Can You Tell If a Press Release Has Impacted Your Sales or Reputation?

If your press release ever gets picked up by the major news sites, then you know for sure that it has been successful in some aspect. Even better is when these sites re-use and edit your article, so it becomes a hybrid between their writing and your specifics, which is the best kind of press release. 

You can tell if your new app or product launch was successful by evaluating the statistics online– as well as how many articles have been written about it upon further research.

Conclusion:

Press releases can be life-changing. It is essential that you give your product/service the best possible chance at success by doing research, contacting as many people as possible, and sharing your creation with the attention it deserves.

For a press release to truly succeed in bringing customers/clients in droves (or even a few interested parties), you need to create something that the public wants or needs.

However, don’t fret if it’s not working – change something!

Web development is an internet art, and programming has one of the key roles in it. It’s safe to say that regardless of whether you are a professional web developer or just an amateur, you know what kinds of languages are used to code different aspects of your project.

If you don’t know which ones are the best new programming languages for web development, you’ve come to the right place.

Why is Programming Language Important?

The majority of programming languages can be divided into two main types based on their purpose:

  • A server-side language (e.g.: Java, Perl, Python) allows creating backend parts for your project, like server-side scripting, APIs, and frameworks.
  • A client-side language (e.g.: JavaScript, HTML5, CSS3) has its own benefits, though. It is used to realise projects tightly related to the end-user interface/user experience.

How Do You Choose the Right Language for Web Development?

Let’s discuss the main factors which influence your decision.

You need to consider your project, firstly. What is it about? After that– choose a programming language for web development.

It may seem extremely hard since there are so many options, and they differ from one another in terms of their features and capabilities. But relax! We will explore a list below to help you.

Four Best Programming Languages For Web Development

HTML:

HTML is a markup language, and it stands for HyperText Markup Language. It is used to describe the content structure on a web page so that users with different devices or software can view your pages correctly. So an HTML code describes how elements should be displayed like headings, paragraphs, images, etc.

For example, if you have <h2>Hello world!</h2> in your source code, it will display Hello World! in the browser.

Pros and Cons of HTML:

Pros:

  • Convenience of use.
  • Low learning curve.
  • Free to learn, free to use.
  • Simple syntax and easy for beginners (particularly <p> </p>, <a href=””> </a>).

Cons:

  • All the limitations of HTML as a language limit growth as a programmer. It is a server-side scripting language.
  • It is limited to Web Development only.

CSS:

Cascading Style Sheets (CSS) define how each element in your web page should look. It contains styles that tell browsers how to render different HTML elements and all those styles are placed into <style> </style> tags inside your HTML document. With so many advantages over pure HTML, CSS is considered one of the best programming languages for web development. 

Pros and Cons of CSS:

Pros:

  • CSS allows the separation of design from structure.
  • Helpful in defining style properties so that the document’s elements can be easily reused across multiple pages. It makes it easier to update your site and change design without making changes to HTML code

Cons:

  • Harder to learn than HTML alone.

PHP:

PHP has dynamic typing and object-oriented abilities, which make it an excellent choice for dynamic projects. It is also used for creating Web 2.0 or Ajax websites, content management systems, eCommerce, etc.

PrOs and Cons of PHP:

Pros:

  • Very easy to learn.
  • Web development using one of the most widely used languages.
  • Easy to embed in HTML pages. 
  • Good object-oriented support (OOP).

Cons:

  • PHP is not a good choice if the security of your applications is essential to you.
  • PHP is not object-oriented enough. 
  • Some PHP frameworks are poorly designed.

JavaScript:

Also known as ECMAScript, Javascript is a scripting programming language. Still, most programmers use it to create interactive effects on web pages by using client-side scripts, HTML, and CSS.

Pros and Cons of JavaScript:

Pros:

  • Cross-browser compatibility is good. Due to its popularity, many web browsers support Javascript without problems.
  • They are also used in most big websites and some applications. High demand for current developers, so you won’t have a problem finding a job!

Cons:

  • The language was designed to do client-side programming only, so if you’re developing web servers or for massive enterprise applications, it can cause some blockage later on.
  • Used by many security hackers 

Conclusion

Choosing your favorite programming language for web development isn’t as easy today as it was in the past. That’s why you have to know everything about a specific language before getting started with it on your projects; otherwise, you’ll be wasting your time and money. So take upcoming trends into account while choosing a new technology!

The success of a startup depends significantly on its marketing plan. You may not be able to penetrate the existing market or set up one of your own if you do not have a solid marketing plan in place. 

These plans take into account some strategic ploys. This blog will lay out some concepts to help you understand how a marketing plan may help your business succeed. 

These concepts are from startups, and they’ll help you see how a good approach may help you achieve your marketing objectives.

This blog should provide startups with a solid place to start because marketing for startups is such a unique scenario. As your startup develops and flourishes, word of mouth may help you acquire new consumers. However, until then, you should concentrate on the following marketing methods to get the word out about your firm.

1. Start with Email Marketing

Email marketing is a great approach to reach out to potential customers at a minimal cost. You may send emails to a potential audience or client after having their email address to advertise your startup.

Email marketing is a crucial method for getting consumers to your startup at a low cost. Building a list is much easier, with a potential audience of 1 billion people!

If your startup has a website, try adding a newsletter subscription form to it. If you have an email address of someone interested in your startup, send them an email marketing campaign! Email marketing is an imortant method for getting consumers to your startup at a low cost. You may send emails to a potential audience or client after having their email address to advertise your startup.

Remember that the emails that you send should include:

  • Non-commercial information such as tutorials, how-to articles, movies and infographics.
  • The user may opt-out of your list in a variety of ways. It is meaningful because it helps maintain compliance with spam laws and regulations.

2. Use social media to get in touch with clients.

Spending money on social media marketing isn’t required; it may be utilized to expand your audience and interact with current members. Take, for example, Paperless Parts, a manufacturing firm with a fantastic Facebook page:

Make a Facebook Business page and optimize it so that leads and clients can find it. The Paperless Parts stream starts with customer suggestions and reviews, indicating that the company has a loyal following. The company then uploads behind-the-scenes videos of the production process and reminders for webinars and other online content.

A startup’s social media page that features consumers, provides helpful information and promotes audience engagement is an accessible approach for expanding reach, driving traffic to your website, and establishing industry reputation.

3. Publicity-generating crowdfunding marketing

Are you considering launching a crowdfunding campaign? If you are, then you could get some fantastic coverage from magazines, broadening the reach of your campaign. Consider, for instance, NeighborSchools, a child care business. NeighborSchools provides one-of-a-kind daycare services run by qualified and experienced experts.

When the founders of NeighborSchools needed money to expand their business, they turned to crowdfunding to find individuals who shared their vision and were willing to contribute. The firm received $3.5 million in early investment due to this strategy, and the success grabbed prominent media attention.

You may use your crowdfunding campaign as a marketing strategy to get more people interested in your business, even if you have only a few clients.

The Most Effective Strategies Combine Ideas And Tactics

If you want to achieve the most significant marketing outcomes, you must concentrate on what works.

While there are many approaches to reach your objectives, you should always focus on the most high-impact and cost-effective. As a startup owner, I’m sure you already understand how critical this is.

The most excellent methods combine all the elements we’ve discussed so far and then assess their performance to see which ones demand more or less expenditure. Best of luck! Whatever you do, bear in mind that your goals and objectives limit the effectiveness of your marketing activities.