As an Android developer, it is essential to know the visual design considerations in developing an app. Some users may not use an app if it lacks aesthetic qualities; however, too much emphasis on visual elements can undermine the application’s usefulness.

This article focuses on some simple guidelines that you can follow when designing your app. Developers sometimes do not like to be concerned with the aesthetics of their applications, but there are some essential things to know about how apps work aesthetically. Understanding these considerations can help you create an application that is both functional and beautiful.

All Android developers need to understand what makes an excellent design to create an app that will please users visually and be easy to use. Aesthetic qualities are just as crucial as functional ones. The appearance and aesthetic of the interface can shape a user’s first impression of an app, as well as their desire to use it, and even whether or not they want to share it with others.

The following design considerations should aid you in properly designing your Android applications for optimal user experience.

Skeuomorphism vs Flat design:

As of 2014, Android apps are trending towards flat designs with minimal decoration and a focus on simple, clean interfaces. The “Material” style guide released by Google in May 2014 recommends using a flat UI design with primary colours and typography-based icons rather than skeuomorphic style elements popularized by Apple.

Google’s “Material” design guidelines provide many commonly used UI patterns for Android. However, skeuomorphism is not dead yet. Some applications still use skeuomorphic elements to convey meaning to users.

In general, skeuomorphic interfaces require more effort because they have to learn a new visual language. There are still a number of applications that rely on skeuomorphs, and they do so successfully. Learning to recognize good examples is vital as an Android developer because users will not be familiar with certain designs.

Drawables, layouts and densities:

When designing an Android application, all images must be optimized for the device on which they will appear. These images should also ideally be scalable so that they can be resized as necessary. This is especially important for text which may need to be shown at different sizes during the application’s lifespan.


Resources in Android are typically images or shapes that can be used with views. An application will have differently drawable for each visual state of the idea, such as when it is selected, pressed, disabled and enabled. Drawable images are usually provided in .png format, but other options are available, including animated files that may contain more than one image.


A layout controls how a view is displayed on the device’s screen. A LinearLayout, for example, arranges ideas in a single column or row. An application may also use a RelativeLayout to define where views are placed relative to other thoughts or even themselves.


The pixel density of an Android device refers to how many pixels are used per inch on its display. For example, a device with a higher pixel density will be crisper than one with a lower resolution. This means that images must be scaled on devices with high-density displays to remain the same size as the original image. An application will need different versions of all photos to ensure that they look sharp on all devices.


Creating beautiful applications that are also functional is an essential consideration for every Android developer. The best apps look good and feel great to use, and it’s helpful to know about the concepts behind their design when creating your apps.

Designing an application with aesthetic appeal is essential for emphasizing certain app features and acts as a significant factor to make it familiar to the user. Aesthetic qualities are just as crucial as functional ones. Negative App Store Reviews (ASRs) can impact a user’s ease of use, their desire to continue using the app, and even whether or not they want to share it with others.

Mobile app ratings are essential for developers because they’re an indicator of the overall quality of the application, how well it’s received by its users and can provide valuable feedback on what to fix or enhance in future versions of your mobile app.

As much as 80% of mobile app users are likely to rate an app when they’re happy with their experience. So, what can you do to encourage them to review your application? While you may not be able to please everyone all the time, there are some things you can do in your mobile app’s design and development to optimize for better ratings.

It turns out that having a lot of negative reviews isn’t just annoying—it could also be costing you downloads.

1. Make Your Mobile App Easy to Rate

One of the main reasons users don’t review mobile apps is that they didn’t know it was possible, much less how to do it. Make sure you include an in-app rating prompt that’s easy to find and provide a clear call-to-action.

For example, on iOS apps, you can use the SKStoreReviewController, which allows users to rate your app even if they leave it without reviewing. Users are prompted to rate your app when exiting the application via the home screen or using an in-app purchase.

2. Keep It Clean and Concise

If a user decides to rate your application, make sure it’s an easy process. As mentioned above, iOS users are prompted to enter their password when authorizing the request for a rating, but that doesn’t mean you can get away with asking them to write a long review. Instead, provide a single question for them to answer—positive or negative—and make the user’s typing experience as seamless and distraction-free as possible. 

It will make it more likely for your users to rate your application. On the other hand, if you get a negative review, there won’t be enough room to say what they didn’t like about your app.

3. Design Your Rating Prompt to Engage

Keep in mind that the rating prompt is an opportunity for you to engage with your customers. You ought to honour requests from users who want to review your application but give personal responses where appropriate—you never know what kind of effect it might have. 

For example, if a user gives you a four-star rating because they loved your app’s functionality, but not its look and feel. Responding with “Thank you for the feedback” may be viewed as unhelpful—instead, consider thanking them for their time and offering to answer any queries about app features.

4. Ask the Right Questions

Finally, only ask users to rate your app if you genuinely want more feedback on its functionality, design, etc.

Suppose you ask them to review the application regardless of whether they had a positive or negative experience. In that case, there’s a chance they’ll feel uneasy about providing feedback—especially if the user got frustrated with their overall experience.

To avoid this problem, consider asking for feedback or improvement ideas if users feel like they had a positive experience and want to offer their input.


Mobile app ratings are essential, and you can’t always please everyone. You must aim to improve your user experience and address any bugs or irritability customers may have experienced when using your mobile application. However, it’s also important not to bombard them with requests for reviews, as they’ll be more likely to ignore you than submit feedback on what’s right and wrong with your mobile app.

Constructive feedback doesn’t have to come from customers — use the ratings and reviews to discover how to improve your mobile app and release more successful apps that users want!

Technology advancement is a significant contribution to economic growth, as it transforms society’s way of living and working. This article explores some of the concerns that influence consumer purchasing behavior, as well as some issues that impact consumers’ buying decisions. Then it provides examples from different cultures to support those points.

In every marketer’s mind, new product development is a priority. The new product should meet the needs of the consumers and have an effective marketing strategy so that customers can accept it from different cultures. To ensure this, some factors need to be considered when developing a new product.

Offering convenience and availability:

Different products or services have different characteristics. While some products are simple and need little maintenance, other products require the consumer to dedicate a significant amount of time and material to be used efficiently.

For example: ‘Kleenex’ brand tissue is very convenient and easy to use since it needs no water or washing machine. However, for an electronic device such as a laptop, the consumer has to think more of its maintenance and availability for spare parts.

Choosing a targeted market:

Marketers need to consider the demographic (e.g., age, income, etc.) and psychographic (e.g., personality, values, attitudes, interests) characteristics of the potential consumers before launching a new product in the market. These factors will help marketers identify the targeted market.

For instance, when Pepsi started selling diet Pepsi, it directed its advertisements toward women since they were the primary target consumers for diet products. However, when Coca-Cola introduced Coca-Cola Zero in 2004, it made its advertising campaign more inclusive by focusing on men and women of all ages.

Selecting the price:

When setting up a new product’s price, marketers need to consider both internal and external factors. For example, it is more likely that the marketing department will set its initial price point higher than its expected profit margin for an established brand.

This helps keep competition away from the market. On the other hand, a new product from an unknown brand usually has no choice but to keep its initial price low. If the marketer makes any mistake in setting the price, it will be difficult for customers to accept that product later on. In addition, if a product is too expensive for customers, they will not buy it. However, in case of a discount or promotion, customers may be motivated to purchase the product.

Offering effective customer service:

In today’s highly competitive market, marketers need to provide their customers with high-quality services such as on-time delivery and good customer care response. This will not only prevent dissatisfaction among customers but also increase their loyalty to the brand.

For example, in 2003, when Starbucks launched Via instant coffee, it announced a 1-minute response time for any customer enquiries. Later on, its customer service improved by allowing customers to spend $1000 or more to get premium membership.

Effective distribution channels:

Distribution channels enable marketers to sell their products efficiently. Besides offering convenience to customers, distribution channels need to deliver the whole range of products and services while maintaining good relationships with suppliers and clients.

For example, in 2006, Tesco provided its online shopping service through ‘Tesco Direct’. This enabled the supermarket chain to increase its profit margin and efficiency while expanding its product line. On the other hand, Apple’s iTunes store is an online music market that allows customers to purchase and download songs, movies, TV shows, games, apps, etc.

Developing clear strategies:

Marketers need to develop clear strategies of how they will deliver their new product or service before bringing it to the market. Marketers should also create a list of possible risks and how these can be overcome. For example, if the product is substandard, it needs to have excellent after-sales service. Other potential risks include pricing issues, branding problems, etc.


New product development is a complex process of combining creativity, research, and technological innovation. It requires both marketers and R&D managers to work closely together to find new ways to satisfy customers’ needs.

One common mistake that some marketers make is to look at the ‘big picture’ without considering any details or specifics. Therefore, before marketing managers develop new products for their clients, they need to gather as much information about the market as possible.

Additionally, marketers need to consider external factors such as political, economic, social, and technological aspects before developing a new product. If companies fail to take these factors into account, it will be difficult to survive in the market.

Finally, marketing managers need to keep in mind that their product will only be successful if it can provide high value for customers. Therefore, marketers should listen to their client’s feedback and learn from them before coming up with new products or services.

A mobile application is an installable software program for a mobile device such as a phone/tablet or watch. Apps (short for “applications”) give the user access to specific features or content of the device, and many times they work in conjunction with other apps. Users can download mobile applications from their devices directly by using an app store or from a platform such as Google Play or the Apple App Store.

Mobile apps are gaining popularity worldwide, and Google has reported that over two billion devices have been activated already! Since mobile apps are becoming more popular for consumers, business owners should use this marketing medium to promote their business. Most companies across all industries have started using their mobile applications to help increase sales and create a better customer experience.

We are here to provide you with 4 useful tips on creating a successful marketing strategy for your mobile application.

1. Create a unique value proposition

A unique value proposition (UVP) is something that sets your business apart from the competition. It is a key part of your mobile app marketing strategy that you can use to attract more customers and increase retention rates. A successful UVP will help you communicate the value of your product in a few words.

When developing your application’s unique value proposition, ask the following questions:

What problem does my customer have?

What is my customer willing to pay for?

Do my customers already have solutions for this problem, and what makes mine better than those?

Once you answer these questions, try to create a UVP that will help your app stand out from the competition. For example:

“X-Out is the world’s first fully automatic wardrobe outfitter for busy people who want to save time and money.”

This UVP is very clear about what problem the app is solving, who it’s for (busy people), and how much they are willing to pay.

2. Create an effective call-to-action

Once you’ve communicated the value of your app, you’ll want to create an effective call-to-action. You can use this message to get the user’s attention after they’ve read your UVP. It should encourage them to download, try or buy your app. For example:

“Download our app and make grocery shopping a breeze!”

There are different types of CTAs that you can use: Download, Start, and Shop. Make sure your app’s CTA aligns with your UVP and encourages conversions.

3. Optimize for search engines

Because most mobile customers do searches on their phones, you want to make it as simple as possible for potential customers to locate your app when conducting internet or offline searches for your business.

Here are some ideas for making your mobile app perform better:

Choose the right category and subcategory for your app, as well as the target keywords that best describe it. If possible, include those keywords in your name and description (this is especially important if you want to show up high in Google’s search results for those keywords).

Utilize the full potential of your app store pages by filling out as many fields as possible. You can write a longer description covering everything about your app and its value proposition, use high-quality screenshots/videos to highlight different aspects of it, provide support information for users who have questions or need help, link to your social media accounts, etc.

If you upload videos, don’t forget to use the description section for links! To increase downloads, you may include links to your website or app store page. It is important that these are easy to find and are not hidden within the body of your description.

To help customers discover your app when conducting internet searches, make sure each link is linked to a relevant keyword (such as your target keywords).

4. Use powerful imagery

Images can make or break how well consumers receive your application. If you upload screenshots instead of actual videos, it will be much easier for users to understand the value of your app simply through these images.

When choosing imagery, make sure to use high-quality screenshots that highlight the value of your app instead of generic images or logos. You can also use GIFs to show off every step in your application’s workflow and let users know what happens after they’ve taken a specific action. Screenshots will be displayed as thumbnails at the top of your app store page, so they must be eye-catching.


Creating an effective UVP, CTAs, and using great imagery are the first steps to creating a successful mobile app. It can be difficult to get all of these elements right since there are so many factors at play, but with the help of this checklist,, you should have what you need to succeed!

It is a very important step in attracting visitors to your site. People searching for your kind of business want the basic information right away, not lots of scrolling.

Creating a great landing page can be as simple as using the basics: logo, good copy and easy-to-read content. But you also may consider adding things like video, photos and an email sign-up. Keep it simple but professional looking.

When designing your landing page, you don’t want to overwhelm the visitor with too much information. You just want them to click on your site or blog post relevant to their search, so be sure to include just enough information about what they are looking for.

When should you have a landing page?

A landing page can be used when your business offers multiple products or services. For instance, if your business offers several different kinds of software packages, it might be best to have each product featured on its landing page—one for software package A, one for package B, etc.

Create a landing page to test interest in a new product or service that you’re considering providing if you prefer to learn more about your firm or service. For example, if you are thinking of starting an e-book campaign for your business but aren’t sure if people will be interested, it might be best to do some market research first and ask for their input. In this case, you may want to create a landing page asking for email addresses from people interested in the e-book campaign. This way, if you do decide to go ahead with it later on down the road, you already have a list of emails that you can contact and send your launch information out to!

Creating a landing page can be a very cost-efficient and low-cost method of marketing your business. They can also help you to better understand what your customers or potential customers want, and they provide an excellent opportunity for new visitors to sign up for emails so that you can contact them later on down the line when you have something truly special to offer (for example, that e-book campaign).

How can you create a landing page?

There are many different landing page creation tools available to assist you in creating your pages quickly. Some are completely free, while others need payment. Few of them are free, while others require a fee. Start by searching the internet for “landing page” or “landing page software.” There are many options available to you!

Next, try creating your landing page using one of the tools mentioned. Focus on trying to design something simple yet professional looking. Think about what your visitors may be looking for when they land on your page, and make sure that you provide only the most relevant content. Once you have a great-looking landing page, you can direct your new visitors to it through an email campaign or social media post.

Why should you pay someone to make your Landing Page for you?

If you feel like the design and layout of your landing page is far too important to leave to chance, then it may be worth hiring a professional web designer and/or graphic designer to make one for you. A good landing page can make all the difference in getting visitors to continue onto your website or blog post—just as a bad one can make them leave without a second thought.

Before you invest in hiring a designer, though, make sure that your landing page is something that will truly benefit from the work of professional graphic designers. Landers are crafted to be very specific—the goal is to get visitors to click on your link or sign up for your site’s email newsletter. It takes time and experience to create an effective one, so if your business doesn’t need this type of specific marketing, it might be best to just try creating one yourself!

What’s the bottom line? A landing page is a method to get visitors to sign up for your newsletter, download a whitepaper, read a blog post or watch a video about your particular product or service. In other words, it’s an opportunity to turn people into leads and potential customers! 

Marketing is all about communication. For a successful business, you need to find the right people and market your goods and services in the right niche. You want your customers to feel that your product or service will satisfy their specific needs and wants. Once you have convinced potential customers that they should buy from you rather than someone else, it is time to start a business.

Audience Demographics:

Before approaching your target audience, you must first consider who you wish to sell your goods and services to. Defining the target demographic is essential before devising a marketing plan. This will provide a clear vision of the customer’s needs, how they would like to receive their advertising, and what they would like to see. The best way to find out about your target demographic is through research, focus groups and surveys, and observing potential customers before and after they have purchased a product or service.

It will be vital for any business wishing to achieve success to identify who they are selling to understand their needs then and wants.

Targeting Your Customer Base:

Once you have found out the target demographic, you will need to decide how best to advertise through many different mediums. This could be done on television, radio, newspapers or magazines etc. It also depends on whether you are trying to reach people locally or nationally.

“You and your family watch the fashion channel every Sunday at 6 pm. The fashion channel is broadcasting a new line of clothing that you would like to purchase for your wife’s birthday. You believe that other families will be interested in this product as well, so you advertise on one of the network stations that play during prime time.”

The above scenario is a perfect example of target marketing. 

You have found out that your product appeals to a particular group. Hence, you market your goods and services towards them by advertising the clothing line on the fashion channel at 6 pm every Sunday, which will attract viewers interested in fashion. The network station has many different channels to choose from, ensuring that your target audience will be exposed to your ad.

Imagine if you are the owner of a new car dealership, and you wish to promote the sale of all-weather tires for cars. Your research shows that there is market demand for all-weather tires, but it also reveals that most people think they are too expensive. As a result, you decide to target your audience by placing an ad in newspapers that are circulated throughout the country. This might attract people who want to replace their tires but don’t have enough money to purchase all-weather tires for their entire car.

This scenario is also an excellent example of target marketing. You have found out that there is market demand for your product, but you need to know what people want before marketing your goods to them. By placing an ad in newspapers that are read nationwide, you can target your audience who may be interested in all-weather tires without having to pay the high price of the product.

Marketing Tactics:

Before you put anything into action, you must first find out what your competitors are doing to market themselves and their products. This will provide you with a defined idea about what works where there is room for improvement. It would be best to devise a marketing plan encompassing all of the mediums you have discovered and decide on a budget.

When you have your marketing plan in place, it is time to begin doing business. The more effective you are at hitting your target demographic through many different mediums, the more successful your business will be.


To sum up, target marketing is a very effective way to promote your business. If you find out as much as you can about the wants and needs of your potential customers, it will be much easier for you to devise an advertising campaign that will reach the right demographics.

As mentioned, there are various ways to reach your target audience, so this has to be considered when creating a marketing plan. It will not matter how good your business is if you fail to advertise it effectively. Researching what people are interested in your product or service will make all the difference between success and failure.

Marketing is an activity of planning and executing the distribution, promotion, and pricing of products and services that satisfy individual and organizational aims. Market research is the act of identifying, anticipating and satisfying customer requirements profitably. It provides:

  • Information about customers, including their behaviour, preferences, needs or wants.
  • Market size or forecasts of the same.
  • Opportunities for new products, services and ways to organize production.

Types Of Market Research:

Primary Research:

This is the gathering and analysis of data through surveys and interviews. You can do primary research in person or by telephone, mail or other electronic means. This type is the most expensive type of research but the most accurate.

Professional market research firms best do primary research with experience in the field. This can also be done with focus groups or interviews using experts in the specific area you are conducting research.

Secondary Research:

Secondary research is created from information that has already been gathered and published somewhere else. This type of research is the cheapest way to get information, but you must know where to find it and analyze it.

There are many secondary resources available for free or by subscription on the Internet. Examples of these are government or private reports, company brochures, or annual reports. Surveys done by other companies can also be used as a source of secondary research.

  • More expensive than the collection and processing of secondary information but yields more accurate results.
  • It can help to determine what questions should be asked in a survey or interview.
  • It can help identify new trends and opportunities for business.
  • When done poorly, it costs you money and wastes time at best and puts your business at risk at worst.


The best example of the importance of market research is Coca-Cola. At one point, they were losing sales to another company that had created a new version of Coke with no authentic flavour but a sweeter taste. Once Coca-Cola finally realized what was happening, they eventually came up with New Coke which became as popular as their original drink. Market research would have helped them know that what the other company was doing could be appealing to customers and that people wanted something with a sweeter taste.

What Are The Advantages Of Market Research?

Market research has many advantages for organizations, both large and small. The most crucial thing market research does is help you evaluate the existing market. By taking the pulse of your customers, you will be able to reduce risk by avoiding the pitfalls of launching a product that no one wants or needs. The second thing it does is help firms develop new products and services for existing markets.

What Are The Disadvantages Of Market Research?

For many companies, conducting market research can be costly, but it is relatively simple to do. You will need the right tools from completing surveys, analyzing trends, and preparing presentations for your team or clients. Fortunately, there are many market research software options available at affordable prices.

Market research can be time-consuming and repetitive, so an easy-to-use program can save you valuable time by automating the more mundane tasks.

Before selecting a market research software program, determine your exact objectives, from conducting surveys online to compiling data from various sources into one report.


Market research is a powerful tool to help your business grow and develop new products to meet your customers’ needs. The need for market research becomes more important, especially in forecasting future trends within the economy. This is because it will assist with analyzing complex data sets for finding newer patterns along with helping you make informed decisions about the market.

In conclusion, market research is a tool that business owners should use to help them with expanding their businesses and, in the process, provide the necessary information to support a decision-making process.

You’ve undoubtedly been at this for a while as a professional web designer and have learnt all there is to know about what makes a good website. Your first site was likely built years ago (or not long before mobile exploded). You feel like you’re an old pro now: your sites are clean, stylish, and load quickly. You can code in HTML and CSS like a ninja, you know the latest web design trends, and your last website got 300% more traffic than it had in its previous incarnation. So what’s left for you to learn?

Quite a bit. Don’t worry; we won’t be spouting off about responsive images or SVG just yet. We’re going to familiarize you with some of the less obvious things that we see every day and feel like we should address for all designers and business owners. These tips can help you get closer to making your next project a success, no matter who it is for.

1: Designing for mobile isn’t enough

We’ve been told for years now that we need to design for mobile. Almost everyone has heard the stories about the number of people who access the internet via smartphones and tablets. Still, few understand just how important it is to think about this tiny screen size when creating a new site.

The thing is, it isn’t enough to simply resize your page or figure out where you want your call to action buttons to go. You need a site that is completely designed with a mobile experience in mind. That’s why we urge every client to hire us for the entire design process instead of attaching themselves to someone who focuses on putting their content on a new website and calling it a day.

Ideally, you’d want information hierarchy, legible text, and call to action buttons that are large enough for you to tap or click on. It would be nice if the image quality of your site displayed crisply on a retina display, but let’s face it. Unless you’re selling something specific that requires huge images, this will not happen very often. We’ve been conditioned to think that a site needs to look great no matter what platform it’s being viewed from, and this simply isn’t the case anymore.

2: It’s not just for you

Your website might have been built with a wonderful design in mind, but did you ever stop and consider how your potential customers would find it? How about if someone is trying to search for you using Google and doesn’t know exactly how to spell your name? Or perhaps you created a blog and wrote about something related to your business, but it just didn’t get noticed.

Search engine optimization (SEO) can be the answer to all these problems. Even if potential customers are having difficulty finding you, you can situate yourself at the front of their minds by using keywords and phrases they might search for. In many cases, it’s better to be found on page two rather than not being found at all. We truly believe that a smart business will always invest some of its time and money into this area because it is so important.

3: Your website wasn’t built in a bubble

As web designers, we work with all kinds of businesses that do cool things. Whether you’re trying to sell clothing or coffee, it’s important to remember that what customers want may change on any given day based on the news, their moods, and who knows what else. If you have a news feed on your website, use it! If you’ve created an array of products or services that are all relevant to different clients, that’s even better.

The point is that firms with a genuine product will generally do well when they are in touch with their clients. Frequently these days, people want more than just a static site that offers nothing more than what they’re used to. People like feeling like they are part of something bigger when they visit your website, or at the very least feel that there is some real insight into the company and its people.

We’ve seen it repeatedly happen: businesses start with great websites and solid content, but as time wears on, they appear to lose interest in keeping things fresh and engaging. In these cases, it’s usually because the original web designer wasn’t involved in the company anymore or simply didn’t have enough time to keep up with their updates.

What we’re trying to say is that you should always be a part of your website, even if you hire someone else to build it. Whether it’s keeping up with our company blog, Facebook page, Twitter account, or anything else related to your website, it should be something that you care about and are willing to invest time into.

From company to company, depending on its capital, what are the expectations from the funding and many other factors?

This quick guide can help you understand different types of Startup funding & give your business better insight into the details of each one of them.

Early Stage: Seed Funding

Startups with low capital looking for funding make use of this option. Often termed “Seed” funding, it is also called venture funds, angel investments and bootstrapping.

If you run a company in this sector, you’ll need to build a product or working model to enhance your chances of receiving funding for it.

No or minimal initial capital is required under this form of funding. Besides that, no major formalities are involved either. It is slowly gaining popularity among new businesses as many entrepreneurs believe that this funding type can help them save money on legal & administrative fees and other related costs.

This form of funding is provided by an individual or a group of people, usually called angel investors or seed accelerators. These individuals receive equity stakes in the business along with the founders.

Seed Funding

Seed Funding involves a lot of risks. Large or established Venture Capital funds do not get involved in this form of funding because it is more likely that the business fails due to being under-funded and hence less prepared for all the challenges out there.

This funding type follows a simple pattern: one party offers money to another party in exchange for some equity. It is often fixed as an interest rate. The other terms & conditions vary from business to business and the nature of the investment.

The first seed funding round happens early before starting up your own company or even developing a product/service prototype.

Series A

After completing the Seed Funding, if your startup can show growth potential and meet investors’ expectations, it is time for Series A.

Series A or Initial Public Offering (IPO) type of funding is provided by Venture Capital funds, Private Equity funds and Institutional Investors. This round can take a while to complete as it involves a lot of paperwork, negotiations & legal formalities.

At this stage, the company is expected to have an established product or a proven model that can be profitable for investors.

On the other hand, it should also have proved itself capable of meeting its financial obligations and should not require additional investments from seed funds or other parties.

Series B

Startups that are looking for funding after passing through an initial stage successfully make use of this option. Series B funding is provided by Venture Capital funds, Private Equity funds, Institutional Investors and angel investors.

A series B, the businesses have a proven track record, and they have been running successfully for quite some time now.

The companies looking for Series B funding are expected to have a clear plan for exponential growth, which will provide returns on investment to the investors and good profits.

Series C

After series B, startups move onto this round of funding to gain further capital and support from Venture Capital funds, Private Equity funds and Institutional Investors. This round is also termed as “growth or late-stage funding”.

Series C funding involves a lot of risk for the investors. This is the last major round of investment before an IPO (initial public offering), which means that if your company fails to get positive results in this round, it would be almost impossible to survive further rounds.

A Series C, companies are already generating good profits from their existing products and services. However, they have plans to expand their service/product offering in newer regions or countries to increase the market share of the company & get more investments for future expansion.


Although each of these stages is an excellent platform for businesses to develop and expand, it is essential to remember that the majority of new firms fail after 3-5 years due to nonpayment of their financial obligations.

Apart from meeting all the needs required for survival, compa\nies should also aim at creating a huge pool of investors or funds under their wings to support the businesses in times of crisis.

Entrepreneurs must be ready for these stages since opportunities are not very common, especially at the early stages when your business has just started. If you have high ambitions & eventually want to expand globally, then accepting seed funding at an early stage will not be a clever idea.

Every business should have an app, but do you really need one?

In short, yes. The customer expects convenience and information at their fingertips; mobile apps are becoming crucial to businesses’ marketing strategies. 

Before we dive into why they’re a must-have for your business, let’s explore a few different types of mobile apps so you can decide which type would be best for your marketing strategy.

6 Reasons Your Business Needs An App

1. Website Traffic- Do more than just drive traffic to your website; capture them with push notifications, text messages, and email reminders about deals or promotions running on your site. You can also upsell and cross-sell products or services through catalogues of digital content within the app itself.

2. Market Reach- Whether you’re a local business or an international corporation, mobile apps allow customers to connect with your business regardless of their location. Similarly, they offer users several hours of entertainment or productivity per day, increasing the time spent on your app.

3. Customer Loyalty- Give customers the chance to receive exclusive content and deals by opting for push notifications or SMS messages via your app. You can also create loyalty programs and reward users for increasing repeat sales.

4. Brand Association- Your target audience has a public image associated with your brand, so make sure that impression is positive by providing the best user experience and features available. Achieving an attractive design requires hiring professionals with graphic design backgrounds or expertise in UI (user interface) and UX (user experience) design.

5. Sample Products- Allow customers to try before buying by enabling them to “test drive” your products or services. If they like it, there’s a much greater chance of them buying from you repeatedly.

6. Appreciation- Customers will appreciate the extra convenience and information made available to them with your app for their smartphone or tablet. A robust mobile presence helps your brand stand out in the digital world and is a great way to gain exposure.

5 Ways Apps Help Your Business Reach The Next Level

The next level in your growth means more customers and more money– having an app will help you do just that! Apps allow users to use essential features on the go, making them a great addition to any business’s marketing strategy.

1. Product Demonstration- Leave sample products at popular locations for customers to test out. The app will help you track which products get the most attention, and this data can be used to determine future product lines or strategies.

2. Appointment Booking- Allow customers to book an appointment with your business through the app, making it easy for them to schedule a convenient time.

3. Sales and Deals- Allow customers to purchase your goods from anywhere at any time with a simple push of a button in an app. You can also include exclusive deals and discounts that are only available through the app so that they don’t have to search for them on your website or via email.

4. New Product Updates- Use your app to inform customers about the latest products and services you have to offer. You can even include promotional images, videos, time-limited deals, and more to catch their attention.

5. Upcoming Events- Customers are very likely to download travel or event-related app if they are interested in attending. This is because they want to get the most out of their trip or vacation, and the apps give them access to all kinds of helpful information.


Consider hiring a team of specialists to develop your own app if you don’t have the time or resources to do it yourself. They’ll work with you all the way through to develop a customised mobile strategy that will help your company’s presence expand in today’s fast-paced environment. 

Apps can be used as tools for product demonstrations, appointment booking, sales and deals, new product updates, upcoming events, social media connectivity, and more–so don’t wait any longer! The sooner you get started developing an app for your business, the easier it will become to reach customers.