There are many options in fintech. How can you pick the right one for your needs? Here are fifteen things to consider when choosing a fintech company:

1. Their Services

The first thing to consider is what services the fintech company offers. Do they have the right mix of services for your needs? For example, if you’re looking for a company that can help you with online banking and budgeting, make sure they offer those services.

2. Their Fees

Next, you’ll want to look at the fees associated with the fintech company’s services. Are the prices reasonable? Do they offer a free trial period? Be sure to understand the costs before you sign up for any assistance.

3. Their Reputation

It’s also important to consider the fintech company’s reputation. Do they have a good reputation in the industry? Are they known for being reliable and trustworthy? You can find out by reading online reviews or asking people you know who have used their services.

4. Their Security

When it comes to financial information, security is always a top concern. Ensure the fintech company you’re considering has robust security measures to protect your information.

5. Their Technology

Fintech companies are all about using technology to provide better services. Make sure the company you’re considering uses the latest and greatest technology to meet your needs.

6. Their Customer Service

If you have any problems with the fintech company’s services, you’ll want to be able to get help from their customer service team. Make sure they have a good reputation for providing excellent customer service.

7. Their Location

Another thing to consider is the fintech company’s location. If you live somewhere without many fintech companies, it might be harder to get the services you need.

8. Their Funding

When it comes to fintech companies, funding is always a concern. Ensure the company you’re considering has received adequate funding to stay in business and meet your needs.

9. Their Business Model

You’ll also want to ensure the fintech company has a sustainable business model. Make sure they have a plan for how they’re going to make money and grow their business.

10. Their Team

When it comes to fintech companies, the team is everything. Make sure the unit is made up of experienced and qualified individuals.

11. Their Product

Make sure the fintech company’s product is something you need and want. Do your research to ensure and verify that it’s a good fit for your needs.

12. Their Competition

You should remember to look at the competitors of the fintech company. How do they compare to other fintech companies?

13. Their Growth Potential

Make sure the fintech company you’re considering has a lot of growth potential. You want to make sure they have the potential to scale their business and meet your needs.

14. Their Differentiation

When it comes to fintech companies, differentiation is critical. Make sure the company you’re considering has something unique to offer that sets them apart.

15. Their Ability to Execute

Finally, make sure the fintech company you’re considering has a good track record of execution. They should have a proven ability to get things done and meet their goals.

You should consider these just a few things when choosing a fintech company.

There’s a need for additional funding as an entrepreneur if you’re starting out or began recently. There are some traditional methods for funding a business, such as taking out loans or selling equity. But these methods may not be apt for everyone.

Instead, here are ten creative ways to fund your business: 

1. Crowdfunding      

It is a fantastic way to raise funds quickly for your business. You can solicit donations from individuals or groups who believe in your industry with this method.

Many online platforms facilitate crowdfunding, such as Kickstarter and Indiegogo.

2. Grants

If you have a social enterprise or your business is involved in research and development, you may be eligible for grant funding. Some government and private organizations offer grant funding for businesses.

3. Angel Investors     

These investors invest their own money in businesses that they believe in. They often provide more than just financial support; they can also offer advice and mentorship. 

4. Venture Capital  

Venture capitalists are professional investors who pool their money to invest in high-growth businesses. Venture capital firms typically invest more considerable sums of money than angel investors and often have more stringent requirements. 

5. Bootstrapping

Bootstrapping is a method of funding a business using personal savings or credit cards. This method can be risky, but it can also be gratifying if done correctly.

6. Small Business Loans   

Small business loans are another option for funding your business. There are many government and private programs that offer loans to small businesses. 

7. Family and Friends 

Family and friends are usually a source of significant funding for small businesses. If you have people in your life who believe in your business, they may be willing to invest.

8. Credit Cards 

Credit cards can be excellent for financing your business if used wisely. However, it’s essential to be aware of the potential risks involved with using credit to fund your business. 

9. Personal Loans

Personal loans are also a choice for funding your business. There are some government and private programs that offer loans to small businesses.

10. Equity Financing

Equity financing is raising funds by selling an ownership stake in your business. This method can be risky, but it can also be enriching if done correctly.


There are a lot of innovative ways to fund your business. The best method for you will depend on your circumstances. Consider one of the above methods, and with some creativity and hard work, you can find the funding you need.

When you’re starting a business, one of the biggest concerns is always how to finance it. Many entrepreneurs are reluctant to give up equity in their companies, and rightly so.

Fortunately, there are several ways to get money for your business without giving up equity. Here are ten of them:

1. Use Your Savings

This is the most obvious way to finance a business: use the money you’ve saved up to cover start-up costs. This option is relatively low-risk since you’re not risking your hard-earned money. However, it can also be limiting since you may not have enough savings to cover everything you need.

2. Get A Debt From A Bank Or Other Lender 

Another option is to get a loan from a bank or other lending institution. This can be a great opportunity to add the money you need without giving up equity, but it can be hard to secure a loan if your business is still in its early stages. Moreover, you should be prepared to pay back the loan with interest.

3. Apply For Government Grants Or Funding

Several government agencies offer grants and funding to help entrepreneurs start their businesses. This can be a great way to get the money you need without giving up equity, but it can be not easy to qualify for government funding.

4. Crowdsource Funding From Friends And Family

If you are unwilling to take out a loan or apply for grants, another option is to crowdsource funding from friends and family. This is a chance to get the money you need without giving up equity, but it can be dangerous since you’re asking people you know and care about for money.

5. Use Credit Cards Or Lines Of Credit

If you’re short on cash, but you don’t want to give up equity, another option is to use your credit cards or lines of credit. This can be a risky move since you could end up in debt, but it can also be a way to buy yourself some time while trying to get your business off the ground.

6. Sell Products Or Services Upfront

If you have something to sell, one option is to sell them upfront. This can be a nice way to get the money you need without giving up equity, but it can be challenging to get people to buy your products or services if you don’t have a track record.

7. Invest In Your Business With Personal Funds

If you have some money to invest in your business, one option is to infuse it with your funds. This is a way to get the cash you need without giving up equity, but it can also be a risky move since there’s no guarantee that your investment will pay off.

8. Find an Investor

If you’re looking for more money than you can get from friends and family or a bank loan, another option is to find an investor. This can be a great way to get the money you need without giving up equity, but finding an investor willing to put money into your business can also be challenging.

9. Use A Credit Card Or Line Of Credit For Short-Term Needs

If you’re only seeking a short-term loan, another option is to use a credit card or line of credit. This can be a high-risk move, but it can be a way to get the money you need without giving up equity.

10. Bootstrap your Business

If you’re willing to work hard, one option is to bootstrap your business. This means using your own money and resources to finance your company without outside help. While this can be much work, it can also be a great way to keep control of your business.

There are several ways to get money for your business without giving up equity. These ten are just a few of the options available. Choose the best one for your business and build your success.

There are some ways to finance your next software development project. You can use personal savings, take out a loan, or seek venture capital from investors.

In this article, we’ll explore the different financing options available to you and help you choose the best one for your needs.

1. Personal Savings

Personal savings is one of the most frequent ways to fund a software development project.

This is a wonderful alternative if you have some money stored up because it doesn’t need you to take on any extra debt.

Personal Savings can be a great option for financing your software development project if you have the money available and are willing to take on the risk. If your project fails, you could lose the money you invested, so it’s important to have a solid plan before spending your savings.

One way to reduce the risk is to partner with another party. This could be another business or individual willing to invest in your project. This can help share the risk and make it easier to get your project off the ground.

Another option is to look for funding from outside sources. Several organizations and programs are available that can provide funding for software development projects. This might be a good way to get your project started, but qualifying for these programs can be tricky.

2. Loans

Another option for financing your software development project is to take out a loan.

There are different types of loans available, including business loans and personal loans.

Taking out a loan can be a good option as it gives you access to a lot of money upfront.

However, loans also come with some risks.

You must be certain that you will be able to repay the loan in full and on schedule.

If you fail on the loan, your credit score will suffer, and you may have trouble acquiring loans in the future.

Ensure you understand all of the terms and conditions before taking out a loan.

Only borrow as much as you can afford to return, and make sure you pay on time.

3. Venture Capital

Venture capital may be an alternative if you need a greater quantity of money to fund your software development project.

Individuals or businesses that invest in high-risk, high-reward initiatives are known as venture capitalists.

If you’re able to secure funding from a venture capitalist, you’ll typically give up a percentage of ownership in your company.

4. Government Grants

Depending on the nature of your software development project, you may be able to secure government grants to help finance it.

Government grants are typically offered by national or state governments and are designed to help support small businesses and entrepreneurs.

However, securing a government grant can be a daunting task, and there is no guarantee you will be approved.

5. Crowdfunding

Crowdfunding is a brand-new way to support software development.

With crowdfunding, you solicit donations from the general public in exchange for rewards.

For example, you might offer donors a free copy of your software once it’s completed.

Crowdfunding is a terrific method to get money for your project, but it’s crucial to remember that it’s not a guaranteed source of financing.

6. Choosing the Best Option

There is no one-size-fits-all solution when it comes to financing your software development project.

The ideal choice for you will be determined by a variety of criteria, including the amount of money you need to raise, your project’s deadline, and your personal credit score.

It’s important to do your research and compare different financing options before deciding.

When starting a software company, fundraising is one of the most important tasks you will undertake. Knowing where to start can not be easy, but these five tips should help you get started.

1. Know your Goals

Before you begin fundraising, it’s essential to know what you’re looking to achieve. What are your fundraising goals? How many funds do you need to continue the development of your software? Are you looking for investment to expand your company? Defining your goals beforehand will help in targeting the right investors and making the most of your fundraising efforts.

2. Have a Clear Pitch

An investor wants to know what they’re getting into, and your pitch is the best way to show them. Make sure you have a clear and concise explanation of your company, its mission, and what you’re hoping to achieve. This is your opportunity to promote your company and convince investors that it’s worth their time and money.

3. Know your Numbers

It’s essential to back up your pitch with solid numbers. Investors want to know how much money you’ve raised so far, what your burn rate is, and how long your existing funds will last. You should also clearly understand your target market and how you plan to reach it. Demonstrating that you’ve achieved your goals and portraying a realistic plan for the future help persuade the investors.

4. Have a Prototype

Investors love to see prototypes and working products. A good prototype showed that you’re serious about your company and prepared to take it to the next level. It highlights that you have a product ready for market, and it will go a long way towards convincing them to invest.

5. Be Prepared to Answer Questions

Investors will have many questions for you, so be prepared to answer them all. They’ll want to know about your business model, competition, and target market. They’ll also want to know about your team and your plans for the future. Be prepared to answer any questions you get.


If you want to secure investment for your software company:

  1. Follow these tips and be prepared to pitch your company to investors. You’ll need to have a clear idea of what your company is and what it’s trying to achieve, and you’ll need to be able to back up your claims with solid numbers.
  2. Be prepared to answer any questions you get.
  3. Be confident in your company and its potential, and don’t give up until you’ve secured the funding you need.

Fundraising is an essential task for any software company, and these five tips should help you get started. Make sure you know your goals, have a clear pitch, and know your numbers. Most importantly, make sure you have a good team in place. With a strong foundation, you’re sure to succeed.

After you have an excellent idea for a startup, it’s time to start thinking about how you’re going to fund it. There are several additional ways to raise money for a startup, and the best option depends on your specific situation and needs.


If you’re early on in your startup, this might be an excellent option to consider. Crowdfunding refers to when your customers and fans contribute money towards your new business by pre-ordering products or services, donating money, or investing in the company. This helps you validate the existence of a market for your idea before you may invest plenty of time and money into your new business.

Crowdfunding is also a good option if you’re bootstrapping since it costs little or nothing to set up and can be done online. It’s important to note that crowdfunding might not lead directly to revenue (or at least, as much revenue as other more traditional means of fundraising). However, it could give you the capital you need to get your startup off the ground.  

Another potential downside: Crowdfunding is also a new and unregulated form of financing, and there’s no guarantee that your business will be successful. There are already several crowdfunding platforms — Kickstarter, Indiegogo — but this isn’t something we’re likely to see go away any time soon.  

Angel Investors

An angel investor provides early-stage financing for a startup in exchange for equity in the company. This type of investment is often seen as a high-risk, high-reward proposition since there’s no guarantee that the startup will be successful. However, if your startup does take off, an angel investor can provide you with the capital you need to grow your business.

Angels can be challenging to find and often require a lot of paperwork and negotiation. In addition, they’ll want a seat on the board to be kept in the loop on all major decisions.

Venture Capital

Also referred to as VCs, these investors provide capital for later-stage startups in exchange for equity. They’re usually considered more risk-averse than angel investors, but they can also provide you with more finance options. VCs are often willing to work with startups on several levels, but more money often comes with more strings attached. However, it’s crucial to be pragmatic about your company’s value and capitalize on the best offer available at the time.

Since these investors invest in later-stage startups, they tend to be more experienced and better connected than angel investors. Also, if you’re looking for funding from many different sources, VCs can help you fill that need.  


Debt is a way to borrow money from a bank or other lender to finance your startup. This type of financing usually comes with lower interest rates and longer repayment terms than equity financing, making it a good option for startups that don’t have much money or aren’t ready to give up equity in the company.

Debt financing can be hard to find, particularly for startups that are still early on in their development. Because of this, it’s important not to take out extravagant debt initially, or you could end up with no viable business model to pay it off.


Crowdsourcing is a newer way of financing a startup that involves soliciting small donations from many people. This is used to fund creative projects or new businesses. 

The main advantage of crowdsourcing is that it doesn’t require the same level of commitment as other types of financing. You can also get started relatively quickly and without much paperwork. Additionally, crowdfunding platforms like Kickstarter or Indiegogo can help you build a following for your project or business.

Friends and Family

Friends and family are the first people to offer finance to a startup. This type of financing is usually in the form of a loan, which can be paid back with interest. However, it’s essential to be realistic about repayment terms and interest rates to ensure that your business can pay off its debts.

It’s a great idea to draft a legal contract for a friend or family loan, so everyone agrees about repayment.


There are various ways to finance a startup, each with advantages and disadvantages. It’s essential to research and find the option that best suits your needs.

If you’re still having trouble deciding, consult with an angel investor or venture capitalist.

Always be prepared when you meet with an investor. Lack of preparation means that they will most likely reject your proposal, and you’re back to square one. Having ready-made presentations makes it easier for the investor to know what your startup has to offer, which in turn increases the chances of getting funding.

Here are 7 essentials you need to have ready when you are about to meet with an investor.

1. The Executive Summary of your business plan

If they rejected your business plan, it is highly unlikely that they will read the whole thing again. But an executive summary is a brief overview of your plans and how you’d like to implement your ideas in the light of your financial and business restrictions. This summarizes your plans for them and saves time for both you and the investor.

2. A Product Demo

Investors don’t just invest in companies, but also the people behind it to know that they can trust their investment, which is why a product demo or presentation increases your chances of getting funding. In a product demo, you can show investors what your business is all about. You should have a professional product demonstration to present, that showcases how it works and the benefits of using your product or service. Not only that, but you will also be able to convince them at an emotional level because they will see (instead of just reading) how your product will work and how it can be beneficial to your audience.

3. The Release Schedule for a Project

Your potential investor would want to know how exactly you plan on going about with the funding that they give you, which is why it’s important that you have a clear release schedule that shows them what their capital will be used for. A good release schedule should have your milestones for the next 6 months to one year, showing them that you are making progress even without their investment.

4. Profit Projections Based on Market Analysis

You will need to be able to convince the investor that your business is profitable enough in order for him/her to put in his/her money. Investors are more concerned with the potential earnings of your business, so they would want to see detailed progress reports based on market analysis. This shows them where your company is heading, and how much you could earn once you have established yourself in the industry. 

5. The Team Behind Your Business

Your team should also be ready to meet with the investor when you are. This can include your co-founders, managers, developers and all other staff members, so it is important that they are polished when meeting with an investor in order for them to trust in your company. Show them that there is a solid team behind your business by giving them the rest of their bios than just their name.

6. Your Risk Assessment Report

Acquiring funding will mean that you are taking on risks. Be sure to show potential investors your risk assessment report, which may include market assessments or surveys in order for them to see how risky your business is, and how you plan on reducing the chances of failing in the industry. This also shows them that you know what you are doing, and how much effort you are putting in to make your company successful.

7. The Financial Forecast of Your Business

You will need a solid financial forecast by which investors can see how your business does financially over the next several years. Having a projected cash flow statement shows how your business will generate and use its cash over a specified period of time. This will help the investor understand whether or not your business is profitable enough for him/her to support, and if you have thought through all possibilities of how it could be financed by the business and any outside resources.


There are lots of things that you need to have ready when meeting with an investor. All these essentials will help your cause, so it is important that you have them all-not just one or two of them. A good presentation and product demo along with a detailed progress report on the goals for the next 6 months to 1 year would give you more than just a good chance of getting funded, but also help your product reach more customers.

The amount of money you withdraw via your payment system will directly impact the success of your business.

Due to payment processing, small businesses face numerous challenges, but dealing with that challenge helps turn a profit. Any time you can decrease expenses or increase revenue, it’s good for your bottom line. Here are seven ways you can do both:

1. Do Your Research

Before selecting a payment system, do some research on your options and what will work best for your business. The Federal Reserve Payment Study offers an incredible amount of information, including details on the average costs merchants pay to accept debit and credit cards. 

This will help you gain a better understanding of the industry standard for merchant fees.

2. Know Your Federal Reserve Rules

The Federal Reserve mandates which merchants can be charged, how much they can be taxed and when they can charge those prices. Merchants who disregard these rules could find themselves severely constrained or completely cut off from payment processing services. For instance, if your business accepts credit cards and you charge more than what the Federal Reserve requires, your processors will likely cut you off. However, even if merchants do follow these rules, they may still be charged higher prices by their processing banks. 

Consumer protection laws also protect cardholders who plan to make purchases with a debit or credit card. If a merchant is charging an excessive fee, the cardholder can dispute it.

3. Shop Around For The Best Rates

Once you’ve decided which payment system(s) is best for your business, you can begin shopping around for the best rates. Most processing companies have a long history of working with businesses just like yours and will offer competitive rates. Getting quotes from two or three different processors should be more than enough to find a deal that’s right for you.

4. Make The Most Of Fees

The fees a processing bank charges a merchant can be expensive, but there are ways you can save money. If your business accepts checks, for example, have the customer pay with a company check. This cuts down on costs associated with processing paper checks and cuts out any risk of bounced payments. Most processors will pass these savings onto their customers.  

5. Offer Discounts For Fast Payment

Your customers typically have 30 days to pay their bills after purchase, so you can set up your payment system to offer discounts for faster payments. This will encourage customers to get the bill delivered sooner and help you get paid faster to collect more revenue on time.

6. Encourage Customers To Pay With Debit

Not all customers carry a credit card, but virtually everyone has a debit card. Encourage your customers to pay with their own money by offering incentives for quick payment or discounts for debit payments. When funds are pulled from a customer’s bank account, it saves processing fees and ensures greater control.

7. Offer A Monthly Payment Plan

Accepting credit cards is difficult for some business owners because their customers can’t pay until they’ve received their monthly statement. Offering a monthly payment plan may be the solution you’re looking for. Processing banks can set up automatic payments that are deducted from your customer’s bank account every month, which will save you time and allow you to receive funds more quickly. If your customer struggles to pay their bill in full, offering a monthly payment plan may be the solution.


The payment processing industry is competitive, and rates can change daily, so business owners must shop around and compare rates regularly. Letting customers know they will receive discounts for faster payments or offering incentives to pay with debit cards instead of credit cards will help keep costs low and maximize your profits.

From company to company, depending on its capital, what are the expectations from the funding and many other factors?

This quick guide can help you understand different types of Startup funding & give your business better insight into the details of each one of them.

Early Stage: Seed Funding

Startups with low capital looking for funding make use of this option. Often termed “Seed” funding, it is also called venture funds, angel investments and bootstrapping.

If you run a company in this sector, you’ll need to build a product or working model to enhance your chances of receiving funding for it.

No or minimal initial capital is required under this form of funding. Besides that, no major formalities are involved either. It is slowly gaining popularity among new businesses as many entrepreneurs believe that this funding type can help them save money on legal & administrative fees and other related costs.

This form of funding is provided by an individual or a group of people, usually called angel investors or seed accelerators. These individuals receive equity stakes in the business along with the founders.

Seed Funding

Seed Funding involves a lot of risks. Large or established Venture Capital funds do not get involved in this form of funding because it is more likely that the business fails due to being under-funded and hence less prepared for all the challenges out there.

This funding type follows a simple pattern: one party offers money to another party in exchange for some equity. It is often fixed as an interest rate. The other terms & conditions vary from business to business and the nature of the investment.

The first seed funding round happens early before starting up your own company or even developing a product/service prototype.

Series A

After completing the Seed Funding, if your startup can show growth potential and meet investors’ expectations, it is time for Series A.

Series A or Initial Public Offering (IPO) type of funding is provided by Venture Capital funds, Private Equity funds and Institutional Investors. This round can take a while to complete as it involves a lot of paperwork, negotiations & legal formalities.

At this stage, the company is expected to have an established product or a proven model that can be profitable for investors.

On the other hand, it should also have proved itself capable of meeting its financial obligations and should not require additional investments from seed funds or other parties.

Series B

Startups that are looking for funding after passing through an initial stage successfully make use of this option. Series B funding is provided by Venture Capital funds, Private Equity funds, Institutional Investors and angel investors.

A series B, the businesses have a proven track record, and they have been running successfully for quite some time now.

The companies looking for Series B funding are expected to have a clear plan for exponential growth, which will provide returns on investment to the investors and good profits.

Series C

After series B, startups move onto this round of funding to gain further capital and support from Venture Capital funds, Private Equity funds and Institutional Investors. This round is also termed as “growth or late-stage funding”.

Series C funding involves a lot of risk for the investors. This is the last major round of investment before an IPO (initial public offering), which means that if your company fails to get positive results in this round, it would be almost impossible to survive further rounds.

A Series C, companies are already generating good profits from their existing products and services. However, they have plans to expand their service/product offering in newer regions or countries to increase the market share of the company & get more investments for future expansion.


Although each of these stages is an excellent platform for businesses to develop and expand, it is essential to remember that the majority of new firms fail after 3-5 years due to nonpayment of their financial obligations.

Apart from meeting all the needs required for survival, compa\nies should also aim at creating a huge pool of investors or funds under their wings to support the businesses in times of crisis.

Entrepreneurs must be ready for these stages since opportunities are not very common, especially at the early stages when your business has just started. If you have high ambitions & eventually want to expand globally, then accepting seed funding at an early stage will not be a clever idea.

Who are venture capitalists? 

And what do they want from startups?

The first question is easy – venture capitalists are investors who invest in private companies. They take a percentage of ownership in the company and help it grow by providing money, experience, and resources needed by growing startups.

Most early-stage investments are made through funds run by professional VCs. These people usually have at least ten years of experience working with startups, so when you’re talking to one of them (in the context of funding round), remember that you’re talking to someone who has a decade or two worth of advice they can share with you about how to succeed as a startup.

That should be motivating enough to impress VCs – if any of this sounds like “a challenge,” remember that VCs see thousands of startups a year, and they’re not just going to throw money at everyone.

If you impress them enough with your team, product, traction, and overall potential, it should be obvious why they would want to support your business. 

What Are The Things Venture Capitalists Look For In Startups?

Here are the most common points they consider:

1) Market Size and Growth Potential 

Venture capitalists want to invest in your idea only if they know there will be many people using the product. They need to see how much potential for growth you have and its size as well.

2) Business Model 

When starting a business, there are two types of models you can work with. You could start an online or offline business, and the choice is up to personal preference! However, investors might ask what you plan to do with their money once they provide funding for your company.

3) Team 

Having a good team is the most important thing for VCs. Teams that can execute what they intend to do are attractive to them, and those who can’t will have difficulty raising funds with their business plans. 

A track record of past successes is also an attractive factor for venture capitalists, but it doesn’t mean that you cannot get investments from VCs if you don’t have any success in your background. 

Rather, some investors take great interest in startups led by experienced entrepreneurs because they already have ideas about building a startup into a great company even without prior success records.

4) Competitive Advantage 

What makes your product different from others? Competitive advantage could be identified in various aspects such as business model, technology, or market factors.

5) Investor Track Record 

Investors with a good track record in the past are more attractive to VCs than new ones without any portfolio successes. New investors can still raise funds, but it is much more difficult because they don’t have an established reputation or know what makes these companies successful.

Last Thoughts

You should not be intimidated by the idea of competition because it is good for you. Investors will ultimately give more attention to companies with competitors, and if there are more startups, they’ll have higher valuations on average.

Therefore, do not spend too much time worrying about other startups because you will not delay the inevitable. Instead, build something great, focus on your product and show it to investors. 

Venture Capitalists are looking for opportunities to have that “big idea” breakthrough; however, it is sometimes better to solve a smaller problem with wider appeal. Chances of success might be slim, but the reward can also be great – and more likely than not, you’ll make your investors happy in return!.