App Startup Roles that will Scale your Business

By  Zainab Agha

January 05, 2022 4:57 pm EST

One of the common reasons why startups fail is because they did not have the required teams and professionals for running successful operations. You should not just look into hiring the most qualified people, you should also see how you are going to define startup roles and responsibilities that your startup absolutely needs in the early days. 

Check out some of the positions successful app startups filled from day one. 

The Chief Executive Officer

The CEO is the alpha of the pack. He or she makes all the decisions and is the one to define the vision for the app and the business. Their talents include being a jack of all trades. In the beginning, you cannot hire a consultant for short-term tasks and it is the CEO who you see rising to the occasion. 

Their main quality is problem solving. Once they are done ticking items off of to-do lists, they are just moving on to adding more things to said list. They are also strategic thinkers and are constantly looking for ways to push a business into the future. 

But it does not end there either. They have to allocate resources and people and are responsible for dividing them as needed. 

The Chief Technology Officer

The CTO is responsible for coding and app development. They will fine tune the company’s development strategy along with the IT resources that all employees engage with. They have to be aligned with the goals of the company and therefore must meet deadlines before an app startup moves towards launch or the marketing phase of the business. 

The CTO will focus on assessing the feasibility of an app idea. They will then move on to the developing a minimal viable product, after which comes the app architecture, and then the app infrastructure. They must also ensure that the app maintains its competitive advantage throughout its lifetime. 

While someone with immense technical knowledge would be perfect for this position you also need someone who has acceptable soft skills. 

Product Manager

A product manager or director are responsible for positioning the app in front of its ideal buyers.They must find ways to show the true value of the app at the forefront. 

All the non technical aspects of a product are the job of the Product Manager. They take care of product positioning. That is showing to the public what problem the app solves. They will create personas about who will use the product and who is to decide who will buy it. 

A pricing structure for the product is also important as it takes into account the cost, and market value of the app. 

At the end of the day their core responsibilities are predicting what customers will need. Building product marketing strategies, suggesting app features that will add to its market viability, figure out a monetization strategy of the app, draft a rough sales forecast, and manage the team under them. 

App Developer

A developer’s responsibility is simply to create a killer app. The CTO may be responsible for most of the coding but as the startup grows you will need a developer to design, test, and debug software. 

There are many things you have to look for in an ideal candidate as a developer. They have to be a team player, can work under pressure, and stick to the deadlines of the app world. 

Chief Marketing Officer

The CMO is responsible for creating the demand and customer base for the app. They channel ways to bring revenue to the startup and making sure that the app is engaging and communicating with the defined target audience.

They develop marketing campaigns using assets such as the brand identity. But most importantly a CMO has to find creative ways to execute marketing efforts on a limited budget and resources. It is here where they are truly tested. 

Chief Financial Officer

Most startups decide that they do not need a CFO and do their best at accounting and bookkeeping. While those are tough tasks on their own especially when it comes to a business, a CFO’s role goes beyond this. 

CFO’s create financial processes, report requirements for growth and reveal the financial capabilities of a business. They will help you optimize the funding you have received for yoru app startup to be utilised so that you do not run short any time soon. 

Without a CFO it is difficult to influence investors. It is the CFO’s who have the expertise to draft metrics, projections and results of your startup. 

In a startup a lot of roles may be mingled together. Often time someone from one department may be called upon to collaborate or help with a project in another department. Essentially people should know what its like working for a small team that is headed to make impact on the market.


Zainab Agha

Zainab started her career in advertising as a copywriter; which taught her how valuable moxie was in the boardroom and translates that in her campaigns. Building brands has led her to explore digital marketing, communication concepts, and what it takes to grow an idea from scratch. In her free time (let’s assume she is a badass with balancing work and play) she travels in heels then complains, experiments with innovative creative solutions that sell, and does stand-up comedy.

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