Social media is a part of almost everyone’s lives these days. Whether you like it or not, social channels such as Facebook, Twitter, and Instagram are here to stay.
Moreover, that is great if we talk about personal usage; we can stay connected with our friends and families and share funny pictures and videos every day! But for businesses?
The reality is – that it is a whole different story.
Sure, we post our products and tweet about our latest promotions, but that is not enough!
The numbers prove that social media channels are not giving us as much ROI as we wanted to see. What can we do?
Of course, we cannot just give up and quit! So, what are we going to do?
We are going to be innovative. Even though the amount of people spending on social networks is constantly growing, businesses still fail to achieve their goals using channels such as Facebook or Twitter.
Moreover, why is that?
However, because they are not willing to put the necessary effort into their strategies, social media can truly help your business grow exponentially if you do it right!
The trick is to be smart about it. Here are some tips for increasing your presence on social media channels:
- Post Consistently
If there is one thing that social media users LOVE, it is QUALITY.
Most of us follow our favorite brands and companies on Facebook or Twitter because we want to hear about their latest news, new products, and special promotions!
If your posts are always too few and far between – you can be sure that many of your followers will unfollow you and move on to the next, active brand.
- Show Off Your Products
We all love seeing pictures of other people’s products!
You can bet that right after dinner, our friends are going to take out their phones and start scrolling through Instagram or Facebook, checking out pictures of food! Be smart about it and post your content and content related to your industry or niche.
- Always Have a Call-to-Action
When it comes to social media, you have very little time to impress people, so make sure that whatever you post, the message is clear and has a call-to-action behind it. Think about what your users can do after clicking the ‘like’ button.
For example, if you have a Facebook page, encourage them to leave a comment or share your post with their friends.
- Post Visuals
Make sure that your posts include visual content whenever possible. People respond much better when there is a picture attached!
Just look at the difference between Pinterest and Tumblr – which do you prefer?
- Be Visual
If your brand is more on the ‘boring’ side, this tip might not apply to you that much. But if you happen to be a fashion brand or a restaurant, I bet that people love looking at pictures of your products and locations!
Take some time and find images that showcase your brand and products.
- Have a Strong Strategy
This last point is probably the most important.
If you want to use social media channels for your business, you must maintain a strong strategy in place!
Sure, Instagram might not seem like the best choice for a business, but if you have a visually pleasing product, it might just do the trick! You need to take some time and create a strategy before diving in.
When done right, social channels can turn your business from ‘just another company into something extraordinary!