With the ever-changing marketing landscape, it can be easy to overlook some tried-and-true strategies in favor of new trends. However, certain marketing staples remain effective, no matter what else is going on in the industry.
Here are seven overlooked marketing strategies that you should consider incorporating into your plans:
1. Creating A Brand Style Guide
A brand style guide is essential for any company, yet many businesses don’t have one. A style guide outlines your branding standards, including your logo usage, color palette, and typography. Having a style guide ensures that your marketing materials are consistent and on-brand.
2. Sponsoring An Event
Event sponsorship is a great way to get your brand in front of a new audience. When you sponsor an event, your company name and logo will be featured prominently on all marketing materials. You can also often set up a booth or table at the event itself, which gives you a chance to interact with potential customers directly.
3. Leveraging User-Generated Content
User-generated content (UGC) is a powerful marketing tool. It is any content created by your fans and followers, such as product reviews, social media posts, and blog articles. When you feature UGC on your website or social media channels, it helps build social proof and improve your brand’s credibility.
4. Collaborating With Other Businesses
Collaborating with other businesses, especially ones that complement your own, is a great way to reach a new audience. For example, if you sell pet supplies, you could collaborate with a local pet groomer or pet store. You could co-sponsor an event, do a joint social media promotion, or even cross-promote each other’s products.
5. Creating Informative Blog Posts
Informative blog posts are a great way to attract new website visitors and show your expertise on a particular subject. When you write helpful, informative articles, people are more likely to remember your brand and come back to your site in the future. Plus, if you include relevant keywords, your blog posts can also help improve your website’s search engine optimization (SEO).
6. Running A Social Media Contest
Social media contests are fun to increase engagement and grow your following. People love opportunities to win prizes, so a contest is often an easy way to get people interested in your brand. Just promote your content across all of your social media channels and make it easy for people to enter.
7. Sending Out A Monthly Newsletter
This strategy keeps your customers and clients up-to-date on what’s new with your business. Your newsletter can include information about new products or services, upcoming events, and recent blog posts. Including a special coupon or discount code is also a great way to encourage people to sign up for your newsletter.
Many marketing strategies are often overlooked but remain effective. Consider incorporating some of these strategies into your plans to improve your marketing efforts.