A successful online store is the only way to go for your business. Not only can you reach a wider audience, but you can also do it with less money and time than traditional marketing.
Don’t believe us? Just look at how many people shop on Amazon compared to those who shop at physical stores. Even though several areas of retail are struggling, e-commerce is on the rise. Year over year, Amazon has more than 30 million visitors each month – even during the holidays – and that number is still increasing!
E-commerce success isn’t a secret, but many businesses fail to launch an online store because they don’t know where to start or what to do with their website. It doesn’t help that there are hundreds of e-commerce solutions out there to choose from – but don’t worry. We have created a 6-step guide to help you launch an online store.
1. Target audience
Don’t just jump in without knowing what your potential customers are looking for. Instead, look at competitors and make sure that there is room for improvement to attract more customers and keep them coming back. When planning your strategy, take the time to fully understand who your target audience is and how they will interact with your business. Also, think about the best way to promote and advertise what you offer online.
2. Create an attractive website
Your website’s design is important, but it’s also equally important to make sure that your site is easy to navigate and easily findable on search engines like Google and Bing. Avoid using flashy themes that will make your site slower to load; instead, invest in templates that are modern looking with lots of white space.
3. Promote your online store
Marketing is absolutely essential when it comes to launching an e-commerce website! You can’t expect customers to find you unless you market your online store in the right way. In addition to creating a website, make sure that you create an email newsletter and use social media platforms like Facebook and Twitter to promote what you offer.
4. Offer incentives
Incentives can be a great way to get people interested in your products and services, especially when they’re looking for something new. If you have a newly launched online store, it’s not likely that customers will know about what you offer or how to find it on the Web. By offering incentives, like free shipping for example, you can get their attention and even encourage them to tell others about your business.
5. Respond quickly
Even though there is an increase in online shopping, there is still something to be said about the kind of service you get when you shop at a physical store. Customers like knowing that they can contact someone if they need assistance with anything and expect a quick response. Whether it’s over your website or social media page, make sure to keep customers informed about what is going on with your business.
6. Keep it legal
Online stores are only successful if they are legally sound. If you happen to sell items that violate copyright or patent laws, you could face serious penalties – not just from the government, but also from customers who feel cheated. Make sure that all of your products follow federal regulations and do not infringe on the rights of others.
The most important thing to remember about launching an online store is that you can’t do it alone. It takes a team effort with everyone pitching in to make sure that it’s successful.
And that’s not all!
Once your online business takes off, you’ll have to think about how you are going to take it to the next level. With so much competition out there, it will take more than just a customer- focused strategy to keep them coming back month after month.