5 Best Practices for Mobile Marketing Success

By  Maham Qasim

February 09, 2022 1:39 am EST

As the world becomes increasingly mobile-enabled, marketing your brand on mobile devices is no longer an option. Instead, it’s a necessity if you want to stay competitive in today’s marketplace. To help you be successful at harnessing this growing trend, here are five best practices to follow:

  1. Make Sure Your Website Is Mobile-Friendly

If your website isn’t mobile-friendly, you’re going to have a difficult time marketing your brand on mobile devices. In fact, according to recent research, 57 percent of users will leave a website that’s not optimized for mobile viewing. Ensure your website is simple to use and navigate on smaller screens, and use responsive design principles to affirm that it looks good no matter what device is used to view it.

  1. Optimize Your Content For Mobile Viewing

Not all content is created equal when it comes to mobile viewing. Some types of content are more difficult to consume on a small screen. Make sure to optimize your content for mobile viewing by using shorter, more straightforward sentences and avoiding overwhelming users with too much information at once.

  1. Use Location-Based Targeting

One of the significant advantages of mobile marketing is targeting users based on their location. This is done by using location-based services like GPS and Wi-Fi tracking. This allows you to provide users with tailored content and offers relevant to their current location.

  1. Use Push Notifications

These notifications are excellent to reach out to users on their mobile devices. They allow you to send messages directly to the user’s home screen, even when the app isn’t currently in use. However, make sure to use push notifications sparingly, as too many notifications can quickly become annoying.

  1. Experiment And Test Your Campaigns

Like any other marketing type, it’s essential to experiment with different mobile marketing campaigns to find what works best for your brand. Test out different tactics like location-based targeting, push notifications, and SMS marketing to see what provides the best results for your business.

Working with QR Codes

QR codes are fantastic to get your business card noticed. They’re inexpensive, portable, and easy to read! Print them out on colorful paper with good printing quality so that potential clients can scan them right away when they see them in person or online (even if you’re not there yet). This is one technique for getting more customers through word-of-mouth marketing because people love sharing information about brands they like – even without asking first.

When designing your QR code, make sure to use a URL shortener like Google’s or Bitly to keep the code minimum. You may use a QR code generator such as the one from Kaywa to help you get started. There are several excellent QR code scanning apps to choose from if you have an iPhone, like QRReader and Scan.

Once people have scanned your QR code, it’s essential to have a clear and concise call-to-action (CTA) to tell them what you want them to do next. This can be anything from visiting your website to downloading your app to signing up for your email list. Keep the CTA easy to follow, and make sure it’s relevant to the content of your QR code.

Using a QR Code In Your Business

Now that you know how to create a QR code, here are a few ideas for using them in your business:

  • Put a QR code on your business cards that lead to your website or blog.
  • Include a QR code with your marketing materials so people can share with their friends.
  • Use QR codes in your email signature to direct readers to your website or blog.
  • Print out coupons and put them on tables with business cards for customers to scan when they come in. This is great for restaurants, bars, or coffee shops!
  • Print out your business card and put it on the back of a flyer before you hand it out so that people can scan the code later.
  • Print out posters for your brick and mortar location with relevant content or coupons to use as QR codes, or include them in marketing materials like postcards.

QR codes are very versatile tools that can be used in various business applications. Start using them today to get more traffic to your website!


Maham Qasim

Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever changing marketplace!

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