Mobile app ratings are essential for developers because they’re an indicator of the overall quality of the application, how well it’s received by its users and can provide valuable feedback on what to fix or enhance in future versions of your mobile app.
As much as 80% of mobile app users are likely to rate an app when they’re happy with their experience. So, what can you do to encourage them to review your application? While you may not be able to please everyone all the time, there are some things you can do in your mobile app’s design and development to optimize for better ratings.
It turns out that having a lot of negative reviews isn’t just annoying—it could also be costing you downloads.
1. Make Your Mobile App Easy to Rate
One of the main reasons users don’t review mobile apps is that they didn’t know it was possible, much less how to do it. Make sure you include an in-app rating prompt that’s easy to find and provide a clear call-to-action.
For example, on iOS apps, you can use the SKStoreReviewController, which allows users to rate your app even if they leave it without reviewing. Users are prompted to rate your app when exiting the application via the home screen or using an in-app purchase.
2. Keep It Clean and Concise
If a user decides to rate your application, make sure it’s an easy process. As mentioned above, iOS users are prompted to enter their password when authorizing the request for a rating, but that doesn’t mean you can get away with asking them to write a long review. Instead, provide a single question for them to answer—positive or negative—and make the user’s typing experience as seamless and distraction-free as possible.
It will make it more likely for your users to rate your application. On the other hand, if you get a negative review, there won’t be enough room to say what they didn’t like about your app.
3. Design Your Rating Prompt to Engage
Keep in mind that the rating prompt is an opportunity for you to engage with your customers. You ought to honour requests from users who want to review your application but give personal responses where appropriate—you never know what kind of effect it might have.
For example, if a user gives you a four-star rating because they loved your app’s functionality, but not its look and feel. Responding with “Thank you for the feedback” may be viewed as unhelpful—instead, consider thanking them for their time and offering to answer any queries about app features.
4. Ask the Right Questions
Finally, only ask users to rate your app if you genuinely want more feedback on its functionality, design, etc.
Suppose you ask them to review the application regardless of whether they had a positive or negative experience. In that case, there’s a chance they’ll feel uneasy about providing feedback—especially if the user got frustrated with their overall experience.
To avoid this problem, consider asking for feedback or improvement ideas if users feel like they had a positive experience and want to offer their input.
Mobile app ratings are essential, and you can’t always please everyone. You must aim to improve your user experience and address any bugs or irritability customers may have experienced when using your mobile application. However, it’s also important not to bombard them with requests for reviews, as they’ll be more likely to ignore you than submit feedback on what’s right and wrong with your mobile app.
Constructive feedback doesn’t have to come from customers — use the ratings and reviews to discover how to improve your mobile app and release more successful apps that users want!