12 Tips for Designing a Website that Captures Client Attention

By  Maham Qasim

March 29, 2022 12:21 pm EST

As a web designer, it’s essential to design websites that captivate and engage your clientele. When potential clients visit your site, you want them to be impressed with the visuals and the overall experience. Here are twelve tips to help you design a website that will keep clients coming back for more:

1. Keep It Simple 

For web design, less is considered to be more. You don’t want to overwhelm visitors with information or distractions. Stick to a clean and straightforward plan that makes it easy for users to navigate and find the information they’re looking for.  

2. Use High-Quality Imagery

The images you use make a big impression on visitors. Be sure to use high-quality, professional photos that accurately represent your brand. Stock photos can be a great option if you’re not able to take your pictures. 

3. Make It Mobile-Friendly    

In today’s world, it’s essential to have a mobile-friendly website. A growing number of people are accessing the internet from their phones and tablets, so you need to ensure your site is easy to navigate on all devices. 

4. Use Engaging Navigation  

Your website’s navigation should be easy to use and engaging. Visitors should be able to find what they’re looking for quickly and without any hassle. Drop-down menus and search bars can be helpful tools for making your site more user-friendly.

5. Use Testimonials and Reviews 

Including testimonials and reviews from past clients can be a great way to build trust with potential customers. Seeing that you have happy clients will make visitors more likely to do business with you. 

6. Add a Blog  

If you don’t already have one, adding a blog to your website is a great to engage visitors. Provide helpful and informative content that will keep readers coming back for more. You can also use your blog to promote your products and services.  

7. Include a Call-to-Action  

Make it easy to take the action step with a clear and concise call-to-action. Whether you’re selling a product or promoting a service, your CTA should be prominently displayed and easy to find.  

8. Use Google Analytics 

Google Analytics allows you to track your website’s traffic and performance. This valuable data can help you make changes and improve your site over time.

9. Optimize for SEO 

To turn your website i\nto a success, you need to optimize it for search engines. Use keyword-rich titles and descriptions, and make sure your site is easy to navigate and index.

10. Offer Live Chat 

Offering live chat on your website can be a great way to provide customer support and build relationships with clients. This feature allows visitors to get their questions answered in real-time, improving the overall experience.

11. Integrate Social Media

Integrate your website with your social media– if you’re not already doing so. This will allow visitors to connect with you on their favorite networks easily. You can also use social media to drive traffic to your site.

12. Keep Your Site Up-to-Date

Make sure your website is always up-to-date with the latest information. If you have a blog, be sure to post new content regularly. You should also update your product pages and pricing information as needed. 


A well-designed site is an essential part of any successful business. So, take the time to create a site that accurately represents your brand and provides a positive user experience. You can design a website that will keep clients coming back for more by following these tips.

Maham Qasim

Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever changing marketplace!

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